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Speckstein

Fail

The top 5 products take 86% of clicks, so Speckstein is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€81K/yr195K searches / yr
90-day growth
+1.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 24 sellers

Flapen Score

Speckstein against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Speckstein is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Speckstein market on Amazon at a glance

Shoppers on Amazon Germany searched for Speckstein 195K times last year and spent an estimated €81K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
+1.7%
Conversion, latest week
1.4%
Market size, estimated
€81Ka year
Peak month
December1.4× the quietest month
Top search term
speckstein87K searches a year

02 · Price

A sale here is worth €29.15.

Listings sell for €29.15 on average, from €7.64 to €50.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €29.15 that is €7K to €15K a year per listing.

Average price
€29.15inside the $15 to $100 sweet spot
Price range
€7.64–€50.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€7K–€15K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

30% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #123 within Modellierung. It carries 110 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
50%
Out of stock, average day
7.2%
Average rank
#123in Modellierung
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
110per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Speckstein products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€24K€32K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

2%

  • Honsell65%
  • Sheflajor10%
  • artdee10%
  • bionik by BioKinder7%
  • Creativ4%
  • Generisch3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Speckstein search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.4×

Search terms

Top Speckstein search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • speckstein87K/yr
  • speckstein rohling32K/yr
  • speckstein set30K/yr
  • speckstein werkzeug14K/yr
  • speckstein set kinder9K/yr
  • speckstein rohling groß4K/yr
  • speckstein rohlinge5K/yr
  • speckstein kaufen7K/yr
  • speckstein groß4K/yr
  • specksteine3K/yr

Reviews and returns

What reviews say buyers love and hate about Speckstein

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Preis-Leistungs-Verhältnis”
47%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.2%of orders come back
“Schade, die Abbildung zeigt mir etwas anderes”
A buyer, on “beworben Vs Tatsächliches Produkt”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Speckstein questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data