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52

souper cubes

Worth a look

Shows low returns (0.5%), but soft demand (-22.5% this quarter) keeps it on the watch list.

Market size 27Growth 14Conversion 30Competition 71Returns 97Price range 89Avg price 94Brand share 76Review moat 67Quality gap 23

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great€22.72

avg listing price — sweet spot $15–$100

Price range

Great€10.65–€64.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good821.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€114K

€114K/yr · 207K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-22.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, souper cubes is a €114K/yr Amazon Germany market (207K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

souper cubes market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
€91K–€114K
units × avg price
Conversion rate
2.4%
Avg BSR
#450
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
2.9%
Avg brand age
17 months
Avg seller age
209 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

36

Top-5 brand share

59%

Top 20: 94%

Top-5 click share

42%

Top 20: 83%

Open market

37%

  • Souper Cubes24%
  • QUELIEN14%
  • agctrler9%
  • WRQIOO6%
  • Generisch6%
  • AFYRIANT4%

Demand

Weekly Amazon search volume, last 32 weeks — -22.5% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Feb '26Mar '26Apr '26May '26

Top souper cubes search terms

  • souper cubes80K/yr
  • silikon gefrierform20K/yr
  • gefrierform8K/yr
  • super cube18K/yr
  • silikonform einfrieren6K/yr
  • souper cubes set8K/yr
  • silicone freezer moulds3K/yr
  • super cubes8K/yr
  • meal prep silikonform5K/yr
  • gefrierform silikon6K/yr
All search terms

Top souper cubes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€5K8%€9K12%€14K16%€18K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about souper cubes

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit17%

“Super Handhabung”

Qualität insgesamt13%

“Super Produkt”

Gesamtgröße11%

“Prima Größe”

Einfache Reinigung9%

“sich sehr leicht reinigen”

Stärke6%

“Das Material ist fest”

beworben Vs Tatsächliches Produkt5%

“Das Produkt tut was es soll”

Form/Stil5%

“Super Formen”

Materialqualität4%

“Das Material macht einen guten Eindruck”

Speicherkapazität4%

“Platzsparende Essenswürfel”

Temperaturerhaltung2%

“Fühlt sich robust an und ist hitzebeständig von -60°C bis +220°C”

What buyers complain about

beworben Vs Tatsächliches Produkt9%

“Falscher Eindruck durch Fotos und Beschreibung”

Geruch9%

“Wieso stinkt das Essen total nach Silicon wenn ich diese Behälter nutze?”

Qualität insgesamt8%

“Qualitativ äußerst minderwertig”

Speicherkapazität7%

“Allerdings ist dann nicht mehr viel Platz um noch andere Artikel einzufrieren”

Preis-Leistungs-Verhältnis4%

“Dementsprechend kann ich dieses Produkt nicht empfehlen, weil das Preisleistungsverhältnis deutlich zu schlecht ist”

Flexibilität3%

“Das Silikon ist stocksteif”

Gesamtgröße3%

“Ich wünschte mir tatsächlich noch kleinere Cubes als die 30ml”

Materialqualität3%

“das Material hat sich einfach nur billig angefühlt.”

Ethischer Handel/Fairer Handel3%

“Betrug”

Auslaufsicher3%

“Flüssigkeitsaustritt in den Tiefkühler”

Top return reasons

Gesamtgröße47%
Geruch16%
Materialqualität5%
Qualität insgesamt4%
beworben Vs Tatsächliches Produkt4%
Form/Stil2%
Rahmenqualität2%
Entflammbar2%
Weiches Gefühl2%
Farbe2%

Common questions

Is souper cubes profitable to sell on Amazon Germany?
The niche generates €114K/yr across 38 tracked products. 4 of 26 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the souper cubes niche?
27 brands and 36 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in souper cubes?
Top complaints mined from reviews: beworben Vs Tatsächliches Produkt, Geruch, Qualität insgesamt. The return rate is 0.5%.
What does it cost to enter the souper cubes niche?
Listings span €10.65–€64.77; the average listing price is €22.72 (sweet spot $15–$100). The average incumbent carries 821 reviews — the moat a new listing must climb.