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Sojawachs Für Kerzen 5kg

Fail

Demand is soft, at -58.0% this quarter, so Sojawachs Für Kerzen 5kg is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€53K/yr18K searches / yr
90-day growth
-58.0%search demand this quarter
Competition
52%top-5 click share · 7 brands · 9 sellers

Flapen Score

Sojawachs Für Kerzen 5kg against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Sojawachs Für Kerzen 5kg is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sojawachs Für Kerzen 5kg market on Amazon at a glance

Shoppers on Amazon Germany searched for Sojawachs Für Kerzen 5kg 18K times last year and spent an estimated €53K. The top 5 brands take 90% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -58.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-58.0%
Conversion, latest week
7.4%
Market size, estimated
€53Ka year
Top search term
sojawachs für kerzen 5kg12K searches a year

02 · Price

A sale here is worth €40.70.

Listings sell for €40.70 on average, from €5.41 to €75.79. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €40.70 that is €0 to €4K a year per listing.

Average price
€40.70inside the $15 to $100 sweet spot
Price range
€5.41–€75.79
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #115 within Kerzenherstellung. It carries 560 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
76%
Out of stock, average day
4.8%
Average rank
#115in Kerzenherstellung
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
560per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sojawachs Für Kerzen 5kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

9

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

52%

Top 20: 100%

Open market

3%

  • Waxcanpy33%
  • BOYUJK26%
  • DistrEbution13%
  • Ilmkerze10%
  • UNOTENA8%
  • CalmCandle7%
  • Open — no brand owns it (1 brand, 3%)

Demand

Sojawachs Für Kerzen 5kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600NovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 13.5× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Sojawachs Für Kerzen 5kg

We read the reviews and the return reasons for every product selling here.

65%of positive reviews mention “Qualität insgesamt”
31%of negative reviews mention “Qualität insgesamt”
0.4%of orders come back
“Sehr schlecht Qualität”
A buyer, on “Qualität insgesamt”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sojawachs Für Kerzen 5kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data