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Sojawachs Für Kerzen 5kg

soft demand (-58.0% this quarter) — Sojawachs Für Kerzen 5kg doesn't clear our bar today.

Flapen Score

47
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Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48

Market size 13Growth 0Conversion 77Competition 56Returns 98Price range 84Avg price 95Brand share 25Review moat 74Quality gap 38
This niche Category average · 4,240 niches

Is Sojawachs Für Kerzen 5kg profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Sojawachs Für Kerzen 5kg is a €53K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 47/100.

Sojawachs Für Kerzen 5kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -58.0% over the last 90 days and 7.4% of searches end in a purchase.

€53K

revenue / yr

Units sold / yr1K
Search volume / yr-58.0%18K
Conversion rate7.4%
Avg price€40.70

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers7 · 9
Top-5 product click share52%
Open market10%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement76%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews560

Top Sojawachs Für Kerzen 5kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€3K€5K€6K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

9

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

3%

  • Waxcanpy33%
  • BOYUJK26%
  • DistrEbution13%
  • Ilmkerze10%
  • UNOTENA8%
  • CalmCandle7%
  • Open — no brand owns it (1 brand, 3%)

Sojawachs Für Kerzen 5kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume18KCVR7.4%Products21Brands7Top 5 Brands90%OOS Rate4.8%Rating4.5★Reviews560Avg BSR#115
1K600Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

What reviews say buyers love and hate about Sojawachs Für Kerzen 5kg

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Qualität insgesamt65%

Super Produkt

Effizienz7%

man kann es gut verarbeiten.

beworben Vs Tatsächliches Produkt6%

Das Produkt hält, was es verspricht

Textur/Konsistenz – insgesamt5%

Super Wachs

Benutzerfreundlichkeit5%

Einfach schnell

What buyers complain about

100% of reviews
Qualität insgesamt31%

Sehr schlecht Qualität

Geruch13%

auch der Geruch ist zu intensiv

Haltbarkeit13%

Sehr weich und es bricht

Fleckenbeständigkeit13%

es trocknet super fleckig im Glas

Gesamtgröße13%

Die Flamme ist verhältnismäßig klein

Sojawachs Für Kerzen 5kg return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
34%
2Funktionalität insgesamt
11%
3Haltbarkeit
9%
4Gesamtgröße
9%
5beworben Vs Tatsächliches Produkt
9%

Common Sojawachs Für Kerzen 5kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sojawachs Für Kerzen 5kg 47/100 on Amazon Germany — Skip it. The niche generates €53K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -58.0% over the last 90 days.
Sojawachs Für Kerzen 5kg buyers on Amazon Germany complain most about Qualität insgesamt, Geruch, Haltbarkeit, the themes mined from the niche's reviews. Its return rate is 0.4%.