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sojawachs für kerzen 5kg

Skip it

Soft demand (-58.0% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 77Competition 56Returns 98Price range 84Avg price 95Brand share 25Review moat 74Quality gap 38

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible€40.70

avg listing price — sweet spot $15–$100

Price range

Great€5.41–€75.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great7.4%

search→purchase rate — share of searches ending in a sale

Review moat

Good559.95

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad€53K

€53K/yr · 18K searches

Growth

Bad-58.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, sojawachs für kerzen 5kg is a €53K/yr Amazon Germany market (18K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 47/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sojawachs für kerzen 5kg market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
€31K–€41K
units × avg price
Conversion rate
7.4%
Avg BSR
#115
Page quality
0%
Prime
76%
Sponsored
76%
Out of stock
4.8%
Avg brand age
37 months
Avg seller age
335 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

9

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

52%

Top 20: 100%

Open market

3%

  • Waxcanpy33%
  • BOYUJK26%
  • DistrEbution13%
  • Ilmkerze10%
  • UNOTENA8%
  • CalmCandle7%
  • Open — no brand owns it (1 brand, 3%)

Demand

Weekly Amazon search volume, last 36 weeks — -58.0% search growth over the last 90 days.
1K600Nov '25Dec '25Feb '26Mar '26Apr '26Jun '26

Top sojawachs für kerzen 5kg products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€6K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about sojawachs für kerzen 5kg

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt65%

“Super Produkt”

Effizienz7%

“man kann es gut verarbeiten.”

beworben Vs Tatsächliches Produkt6%

“Das Produkt hält, was es verspricht”

Textur/Konsistenz – insgesamt5%

“Super Wachs”

Benutzerfreundlichkeit5%

“Einfach schnell”

Geruch4%

“es gibt keinerlei unangenehmen Geruch.”

Preis-Leistungs-Verhältnis4%

“Preis-Leistung ist wirklich top”

Gewicht leicht2%

“Leicht und super zu verarbeiten”

Wärme2%

“Dass licht erscheint irgendwie wärmer”

What buyers complain about

Qualität insgesamt31%

“Sehr schlecht Qualität”

Geruch13%

“auch der Geruch ist zu intensiv”

Haltbarkeit13%

“Sehr weich und es bricht”

Fleckenbeständigkeit13%

“es trocknet super fleckig im Glas”

Gesamtgröße13%

“Die Flamme ist verhältnismäßig klein”

Feucht/Trocken13%

“Frostig”

Haftung/Klebrigkeit6%

“Es haftet nicht richtig an den Kerzengläsern”

Top return reasons

Qualität insgesamt34%
Funktionalität insgesamt11%
Haltbarkeit9%
Gesamtgröße9%
beworben Vs Tatsächliches Produkt9%
Farbe7%
Geruch7%
Heizung5%
Fleckenbeständigkeit5%
Form/Stil5%

Common questions

Is sojawachs für kerzen 5kg profitable to sell on Amazon Germany?
The niche generates €53K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -58.0%. Flapen's verdict: Skip it (47/100).
How competitive is the sojawachs für kerzen 5kg niche?
7 brands and 9 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in sojawachs für kerzen 5kg?
Top complaints mined from reviews: Qualität insgesamt, Geruch, Haltbarkeit. The return rate is 0.4%.
What does it cost to enter the sojawachs für kerzen 5kg niche?
Listings span €5.41–€75.79; the average listing price is €40.70 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.