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sojawachs für kerzen

Worth a look

Shows low returns (0.4%), but soft demand (-55.5% this quarter) keeps it on the watch list.

Market size 41Growth 0Conversion 54Competition 66Returns 98Price range 83Avg price 86Brand share 26Review moat 65Quality gap 40

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€19.56

avg listing price — sweet spot $15–$100

Price range

Great€5.09–€70.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good882.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€214K

€214K/yr · 247K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-55.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, sojawachs für kerzen is a €214K/yr Amazon Germany market (247K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sojawachs für kerzen market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
€196K–€245K
units × avg price
Conversion rate
4.4%
Avg BSR
#62
Page quality
0%
Prime
93%
Sponsored
93%
Out of stock
12.0%
Avg brand age
29 months
Avg seller age
213 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

12

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

6%

  • Waxcanpy29%
  • BOYUJK27%
  • VEGISHINE19%
  • molinoRC10%
  • UNOTENA5%
  • WAXIM5%
  • Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -55.5% search growth over the last 90 days.
13K8KSpike '24Black Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.2×

Top sojawachs für kerzen search terms

  • sojawachs für kerzen112K/yr
  • sojawachs50K/yr
  • soy wax11K/yr
  • soja wachs für kerzen13K/yr
  • soja wachs8K/yr
  • soy wax for candle making6K/yr
  • kokoswachs für kerzen4K/yr
  • sojawachs für kerzen 2kg6K/yr
  • soya wax kerzen5K/yr
  • sojawachs kerzen5K/yr
All search terms

Top sojawachs für kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€9K8%€17K12%€26K16%€34K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sojawachs für kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt51%

“Super Produkt, sehr zufrieden”

Geruch12%

“riecht nicht merklich, rußt nicht, konventionelle Kerzen kommen mir nicht mehr ins Haus, absolute Empfehlung”

beworben Vs Tatsächliches Produkt11%

“Entspricht den Erwartungen”

Benutzerfreundlichkeit10%

“Einfach schnell”

Effizienz5%

“man kann es gut verarbeiten.”

Preis-Leistungs-Verhältnis4%

“Preisleistung mehr als gut”

Textur/Konsistenz – insgesamt3%

“Super Wachs”

Gewicht leicht2%

“Leicht und super zu verarbeiten”

Heizung2%

“Mit einem Candle Warmer hält das Wachs ewig”

What buyers complain about

Qualität insgesamt36%

“Sehr schlecht Qualität”

Geruch14%

“auch der Geruch ist zu intensiv”

Fleckenbeständigkeit14%

“es trocknet super fleckig im Glas”

Gesamtgröße14%

“Die Flamme ist verhältnismäßig klein”

Feucht/Trocken14%

“Frostig”

Haftung/Klebrigkeit7%

“Es haftet nicht richtig an den Kerzengläsern”

Top return reasons

Qualität insgesamt26%
Geruch18%
Gesamtgröße16%
Haltbarkeit8%
beworben Vs Tatsächliches Produkt8%
Farbe6%
Funktionalität insgesamt6%
Form/Stil4%
Preis-Leistungs-Verhältnis4%
Zertifizierungen4%

Common questions

Is sojawachs für kerzen profitable to sell on Amazon Germany?
The niche generates €214K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the sojawachs für kerzen niche?
10 brands and 12 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in sojawachs für kerzen?
Top complaints mined from reviews: Qualität insgesamt, Geruch, Fleckenbeständigkeit. The return rate is 0.4%.
When does demand for sojawachs für kerzen peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 8.2× the quietest.
What does it cost to enter the sojawachs für kerzen niche?
Listings span €5.09–€70.08; the average listing price is €19.56 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.