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Sofakissen

Maybe

Products sell for $25.01 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Sofakissen is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 4,240 Küche, Haushalt & Wohnen niches · +2 vs the category median of 48
Market size
€37K/yr254K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
28%top-5 click share · 31 brands · 40 sellers

Flapen Score

Sofakissen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Sofakissen is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sofakissen market on Amazon at a glance

Shoppers on Amazon Germany searched for Sofakissen 254K times last year and spent an estimated €37K. The top 5 brands take 55% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 254K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
254K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
0.6%
Market size, estimated
€37Ka year
Peak month
December2.4× the quietest month
Top search term
sofakissen groß50K searches a year

02 · Price

A sale here is worth €25.01.

Listings sell for €25.01 on average, from €6.98 to €87.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €25.01 that is €0 to €3K a year per listing.

Average price
€25.01inside the $15 to $100 sweet spot
Price range
€6.98–€87.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #102 within Bettwaren & Bettwäsche. It carries 7,328 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
64%
Out of stock, average day
5.8%
Average rank
#102in Bettwaren & Bettwäsche
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
7,328per listing
Listings tracked
64

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Sofakissen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 28% of clicks, no more. An open shelf where new products get seen.

€0€1K€2K€3K€4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

31 rising

Sellers

40

Est. top-5 brand share

55%

Top 20: 93%

Est. top-5 click share

28%

Top 20: 64%

Open market

37%

  • sleepling17%
  • DYNMC you13%
  • Björn&Schiller9%
  • Selfitex9%
  • Topfinel8%
  • ELONEO7%

Demand

Sofakissen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Sofakissen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sofakissen groß50K/yr
  • kissen mit füllung22K/yr
  • sofa kissen groß18K/yr
  • kissen grau18K/yr
  • kissen set15K/yr
  • große kissen für couch14K/yr
  • couchkissen groß15K/yr
  • kissen sofa mit füllung und bezug6K/yr
  • sofakissen mit füllung11K/yr
  • kissen mit bezug und füllung9K/yr

Reviews and returns

What reviews say buyers love and hate about Sofakissen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Kissen”
1.4%of orders come back
“The pillow is too flat and low”
A buyer, on “Kissen”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Sofakissen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data