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51

sofa überwurfdecke

Worth a look

Shows a fragmented shelf (top 5 take 19% of clicks), but a small market ($17K/yr) keeps it on the watch list.

Market size 4Growth 20Conversion 4Competition 95Returns 60Price range 78Avg price 89Brand share 95Review moat 34Quality gap 67

Competition

Incredible19%

top-5 click share — an open shelf

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Avg price

Great€20.40

avg listing price — sweet spot $15–$100

Price range

Great€4.58–€54.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.6%

return rate — above 5% kills the launch gate

Review moat

Okay3,144.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.2%

90-day search growth — must beat 0% to launch

Market size

Bad€17K

€17K/yr · 241K searches

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, sofa überwurfdecke is a €17K/yr Amazon Germany market (241K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

sofa überwurfdecke market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€31K–€41K
units × avg price
Conversion rate
0.4%
Avg BSR
#52
Page quality
0%
Prime
95%
Sponsored
81%
Out of stock
5.1%
Avg brand age
41 months
Avg seller age
185 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

50 falling

Sellers

63

Top-5 brand share

38%

Top 20: 79%

Top-5 click share

19%

Top 20: 49%

Open market

58%

  • ZOLLNER10%
  • LAYNENBURG9%
  • Gluhbirnen9%
  • Todocama5%
  • CJJZFO4%
  • Utopia Bedding4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Top sofa überwurfdecke search terms

  • sofadecken für sitzfläche58K/yr
  • baumwolldecke 150x20036K/yr
  • couchdecken zum schutz30K/yr
  • baumwoll decke18K/yr
  • plaid baumwolle11K/yr
  • überwurf15K/yr
  • baumwolle decke10K/yr
  • decke für sofa sitzfläche15K/yr
  • baumwolldecke sofa10K/yr
  • baumwoll decke sofa9K/yr
All search terms

Top sofa überwurfdecke products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€3454%€6906%€1K8%€1K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about sofa überwurfdecke

What buyers praise and complain about, mined from review topics.

What buyers love

Weiches Gefühl22%

“Warm”

Qualität insgesamt15%

“Super Produkt”

Wärme14%

“Super warm”

Komfort insgesamt6%

“robust und trotzdem sehr gemütlich.”

Preis-Leistungs-Verhältnis5%

“Preis Leistung ist fair”

beworben Vs Tatsächliches Produkt4%

“Genau richtig für mich”

Flaumigkeit3%

“Super flauschig”

Farbe3%

“Außerdem sieht sie sehr neutral”

Gesamtgröße3%

“Passt perfekt”

Waschechtheit2%

“Gut zu waschen in der Waschmaschine”

What buyers complain about

Dicke17%

“dünn”

Qualität insgesamt13%

“Minderwertiges Produkt voller Überraschungen”

Gesamtgröße5%

“kleiner als erwartet”

Materialqualität5%

“Material dünn, billig glänzend”

Waschechtheit5%

“Flust wie verrückt, selbst nach der Wäsche immer noch”

Farbe5%

“dunkler als erwartet”

Geruch4%

“Chemischer Geruch”

Dünn3%

“Etwas dünn”

Preis-Leistungs-Verhältnis3%

“Preis - Leistung stimmt nicht”

Heizung2%

“Hält nicht gut warm”

Top return reasons

Farbe26%
Gesamtgröße22%
Dünn16%
Qualität insgesamt9%
Materialqualität7%
Geruch3%
beworben Vs Tatsächliches Produkt3%
Dicke1%
Komfort insgesamt1%
Wärme1%

Common questions

Is sofa überwurfdecke profitable to sell on Amazon Germany?
The niche generates €17K/yr across 115 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (51/100).
How competitive is the sofa überwurfdecke niche?
50 brands and 63 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in sofa überwurfdecke?
Top complaints mined from reviews: Dicke, Qualität insgesamt, Gesamtgröße. The return rate is 2.6%.
When does demand for sofa überwurfdecke peak?
Demand peaks in Nov; the busiest month runs 1.7× the quietest.
What does it cost to enter the sofa überwurfdecke niche?
Listings span €4.58–€54.99; the average listing price is €20.40 (sweet spot $15–$100). The average incumbent carries 3,144 reviews — the moat a new listing must climb.