Is smoothie maker to go profitable to sell on Amazon Germany?

The niche generates €1.1M/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (48/100).

How competitive is the smoothie maker to go niche?

6 brands and 112 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in smoothie maker to go?

Top complaints mined from reviews: Haltbarkeit, Mischen/Mischung, Qualität insgesamt. The return rate is 2.2%.

When does demand for smoothie maker to go peak?

Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the smoothie maker to go niche?

Listings span €7.67–€81.92; the average listing price is €38.32 (sweet spot $15–$100). The average incumbent carries 4,145 reviews — the moat a new listing must climb.

smoothie maker to go

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€38.32

avg listing price — sweet spot $15–$100

Price range

Great€7.67–€81.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€1.1M

€1.1M/yr · 1.0M searches

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,145.11

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, smoothie maker to go is a €1.1M/yr Amazon Germany market (1.0M searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 48/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

smoothie maker to go market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: €1.1M–€1.5M; units × avg price
Conversion rate: 2.9%
Avg BSR: #7
Page quality: 0%
Prime: 100%
Sponsored: 61%
Out of stock: 1.8%
Avg brand age: 31 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

112

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

WMF70%
Ninja14%
NutriBullet8%
Ganiza4%
AMFUN2%
VOLTRX2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 2.0×

Open Trend

Top smoothie maker to go search terms

smoothie maker to go267K/yr -27.1%1.2% conv.
wmf mixer189K/yr -1.6%3.9% conv.
mixer to go136K/yr -11.4%0.9% conv.
wmf smoothie maker87K/yr -5.8%4.7% conv.
wmf küchenminis57K/yr -15.6%0.1% conv.
wmf kult x mix & go31K/yr +4.7%5.7% conv.
mixer wmf26K/yr -6.0%3.6% conv.
portable blender22K/yr -8.9%0.9% conv.
wmf mini27K/yr -13.9%0.1% conv.
wmf standmixer23K/yr -20.0%3.1% conv.

All search terms

Top smoothie maker to go products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WMF Kult X Mix & Go Mini Smoothie Maker Standmixer Blender elektrisch Shake Mixer 300 Watt Leistung Tritan-Kunststoff Flasche 600ml auslaufsicherer Schraubdeckel rutschfeste Füße Silber/Schwarz

WMF€27.334.5★36,752 rev

WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black

WMF€34.924.4★211 rev

WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava

WMF€53.594.2★82 rev

WMF Kult Pro Multifunktionsmixer Hochleistungsmixer 30.000 U/min Smoothie Maker Standmixer Ice-Crush Funktion 4 Mixbehälter inkl. ToGo-Verschluss

WMF€81.924.2★2,842 rev

Ninja Blast Tragbarer Mixer & Smoothie Maker 530ml Becher mit Auslaufsicherem Deckel & Trinköffnung Leistungsstark Kabellos & Wiederaufladbar Zerkleinert Eis & Gefrorenes Obst Schwarz BC151EUBK

Ninja€34.754.3★2,784 rev

Newest

by launch date

WMF Kult X Mix & Go Smoothie Maker & Mixer kompakter Standmixer 300 W mit 0 6 L Tritan-Flasche 4 Edelstahlklingen Sicherheitsabschaltung Shake Mixer aus Cromargan Edelstahl Deep Black

WMF€34.92211 rev

9mo ago

AMFUN 500ML Tragbarer Mixer Smoothie Maker to go mit Digitalanzeige 16-Blatt Elektrischer USB-Entsafter Mini-Mixer für Shakes und Smoothies für Küche Reisen Fitnessstudio Rosa

AMFUN€12.8491 rev

9mo ago

WMF Mix & Go Touch Smoothie Maker to go tragbarer Mixer & kompakter Standmixer 500 W Hochleistungsmixer Ultra-Blade Edelstahlklinge auslaufsichere To-Go Trinkflasche recycelter Kunststoff Lava

WMF€53.5982 rev

11mo ago

Ganiza Mixer 900W Mini Smoothie Maker Standmixer mit 3 Tragbare Mixbechern(2×500ml & 1×700ml) Vierklingenklinge aus Edelstahl BPA-Frei Leicht zu Reinigen Blender elektrisch für Shake Smoothie

Ganiza€30.53943 rev

1y ago

Ninja Blast Max Tragbarer Mixer/Blender/Smoothie Maker 570 ml wiederaufladbar Mixbecher & auslaufsicherer Deckel 3 Funktionen Smoothies Proteinshakes Kühles Grau BC251EUGY

Ninja€62.55760 rev

1y ago

What buyers say about smoothie maker to go

What buyers praise and complain about, mined from review topics.

What buyers love

Mischen/Mischung24%

“Super Mixer”

Qualität insgesamt15%

“Super Produkt”

Benutzerfreundlichkeit11%

“Easy Shaker”

Einfache Reinigung8%

“easy zu reinigen”

Preis-Leistungs-Verhältnis7%

“Beste Investition”

beworben Vs Tatsächliches Produkt6%

“Alles so wie es soll”

Akkulaufzeit3%

“Ich bin absolut zufrieden, wenn es sich bestätigt, dass man den Akku nicht so oft aufladen muss”

Stärke2%

“robust”

Gesamtgröße2%

“Passt”

Kompaktheit2%

“Kompakter Smoothie-Maker – ideal für den schnellen Start in den Tag”

What buyers complain about

Haltbarkeit15%

“Haltbarkeit”

Mischen/Mischung11%

“Mixt nicht”

Qualität insgesamt11%

“Defekt nach 5 Monaten – enttäuschende Qualität”

Auslaufsicher8%

“Undicht”

Akkulaufzeit4%

“Akku 2x direkt defekt”

Geruch4%

“Stinkt”

Aufladen4%

“muss ständig geladen werden”

Einfache Reinigung3%

“Gründliche Reinigung geht nicht”

Funktionalität insgesamt3%

“Gerät hält nicht was er verspricht”

Stärke2%

“Trinkflasche mit fragilem Verschluss”

Top return reasons

Gesamtgröße22%

Funktionalität insgesamt13%

Mischen/Mischung9%

Auslaufsicher6%

Kompatibilität – insgesamt5%

Qualität insgesamt5%

Stärke4%

Geruch3%

Aufladen3%

Produktzustand3%

Common questions

Is smoothie maker to go profitable to sell on Amazon Germany?: The niche generates €1.1M/yr across 18 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Skip it (48/100).
How competitive is the smoothie maker to go niche?: 6 brands and 112 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in smoothie maker to go?: Top complaints mined from reviews: Haltbarkeit, Mischen/Mischung, Qualität insgesamt. The return rate is 2.2%.
When does demand for smoothie maker to go peak?: Demand peaks in Jun–Jul; the busiest month runs 2.0× the quietest.
What does it cost to enter the smoothie maker to go niche?: Listings span €7.67–€81.92; the average listing price is €38.32 (sweet spot $15–$100). The average incumbent carries 4,145 reviews — the moat a new listing must climb.