Is slow cooker profitable to sell on Amazon Germany?

The niche generates €225K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).

How competitive is the slow cooker niche?

10 brands and 80 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in slow cooker?

Top complaints mined from reviews: Heizung, Gesamtgröße, Kocherlebnis. The return rate is 4.4%.

When does demand for slow cooker peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the slow cooker niche?

Listings span €20.93–€136.88; the average listing price is €58.15 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.

slow cooker

Skip it

Soft demand (-33.6% this quarter) — this niche doesn't clear our bar today.

Avg price

Great€58.15

avg listing price — sweet spot $15–$100

Price range

Good€20.93–€136.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€225K

€225K/yr · 408K searches

Review moat

Okay2,728.16

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.4%

return rate — above 5% kills the launch gate

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.6%

90-day search growth — must beat 0% to launch

Signals High Price

According to Flapen's Amazon Germany niche tracking, slow cooker is a €225K/yr Amazon Germany market (408K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

slow cooker market data

Units sold / yr: 5K–6K; avg 100–250/product
Revenue / yr: €291K–€349K; units × avg price
Conversion rate: 0.9%
Avg BSR: #11
Page quality: 0%
Prime: 96%
Sponsored: 48%
Out of stock: 8.3%
Avg brand age: 48 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Crock-Pot50%
Russell Hobbs16%
Elite Gourmet7%
Ninja7%
Olvy6%
Eamoment6%
Open — no brand owns it (4 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.6% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top slow cooker search terms

slow cooker206K/yr -30.6%1.0% conv.
crockpot94K/yr -44.1%1.3% conv.
schongarer24K/yr -38.5%1.2% conv.
crock pot18K/yr +20.1%1.1% conv.
slowcooker25K/yr -37.6%0.9% conv.
crockpot slow cooker18K/yr -49.1%1.6% conv.
slow cooker 8l5K/yr -3.2%0.8% conv.
slow-cooker7K/yr -46.5%0.6% conv.
slow cookers3K/yr -10.0%0.3% conv.
crockpot 7 5 l6K/yr -47.7%3.1% conv.

All search terms

Top slow cooker products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crockpot Schongarer Slow Cooker | 4 7 l (bis zu 5 Personen) | programmierbare Zeitschaltuhr | Schwarz [SCCPRC507B]

Crock-Pot€39.674.5★13,424 rev

Crock-Pot Schongarer Slow Cooker | 2 Temperatureinstellungen + Warmhaltefunktion | 3 5 Liter (3-4 Personen) | Rot [SCV400RD]

Crock-Pot€41.474.5★13,424 rev

Crockpot Digital-Schongarer Slow Cooker | 7 5 l (10+ Personen) | einstellbare Garzeit | rostfreier Stahl [CSC063X]

Crock-Pot€64.424.4★1,087 rev

Elite Gourmet MST-275XS Schongarer elektrisch oval einstellbare Temperatur Vorspeisen Saucen Eintöpfe und Dips Glasdeckel und Topf spülmaschinenfest 2 27 l Edelstahl

Elite Gourmet€20.934.4★5,628 rev

Russell Hobbs Slow Cooker [antihaftbeschichteter 3 5l Gartopf] Schongarer Edelstahl (3 Temperatureinstellungen & Warmhaltefunktion 160 Watt) Slowcooker 22740-56

Russell Hobbs€30.654.4★1,182 rev

Newest

by launch date

Olvy Slow Cooker 6L PRO Digital Schongarer mit Timer Warmhaltefunktion Auftaufunktion 24h Timer 3 Stufen Familie Meal Prep

Olvy€40.6136 rev

3mo ago

Olvy Slow Cooker 6L Basic Schongarer Keramik-Innentopf 3 Stufen Low High Warm Faltbare Griffe Familie Meal Prep

Olvy€33.1936 rev

3mo ago

Ninja Speedi Multikocher 5 7L 12-in-1 Multicooker Air fryer Heißluftfritteuse Slow Cooker Langsamkochen Grillen Backen Stone Gold ON500EUSTGD

Ninja€136.88139 rev

10mo ago

Ninja Foodi PossibleCooker (8 l) 8-in-1 Digitaler Multikocher & Schongarer mit Topf Dampfeinsatz Löffel & Glasdeckel Slow Cooker Dämpfen Anbraten Backen 8 Portionen Meersalzgrau MC1001EU

Ninja€125.72257 rev

1y ago

Ninja Foodi PossibleCooker 6L Digitaler Multikocher & Schongarer mit Topf und Reiskocher vielseitige 8-in-1-Funktionen Dampfeinsatz Löffel &Glasdeckel Anbraten Backen nachtblau MC1101EU

Ninja€95.58257 rev

1y ago

What buyers say about slow cooker

What buyers praise and complain about, mined from review topics.

What buyers love

Kocherlebnis18%

“Guter slow cooker”

Benutzerfreundlichkeit17%

“So eine einfache, intuitive Bedienung”

Qualität insgesamt16%

“Super Produkt”

Preis-Leistungs-Verhältnis8%

“Super Preis-Leistung”

beworben Vs Tatsächliches Produkt5%

“Hält was es verspricht”

Einfache Reinigung5%

“leicht zu reinigen”

Knusprigkeit3%

“Hähnchen knusprig und saftig und der Reis in Point”

Effizienz2%

“Funktioniert”

Komfort insgesamt2%

“bequemer”

Funktionalität insgesamt2%

“Vielseitiger Küchenhelfer mit ordentlich Power”

What buyers complain about

Heizung16%

“Extrem lange Anheizzeit”

Gesamtgröße14%

“Keramiktopf passt nicht”

Kocherlebnis12%

“Leider ist der Deckel gewackelt und nicht dicht; daher ist dieses Produkt NICHT als slow cooker geeignet”

Qualität insgesamt8%

“Ich hab dem Ganzen dennoch eine Chance gegeben, doch allein beim auspacken wirkt das Ganze nicht sehr hochwertig verarbeitet”

beworben Vs Tatsächliches Produkt7%

“Supper aber zu erst mühe mit beschreibung”

Haltbarkeit5%

“Nach 14 Tagen defekt”

Funktionalität insgesamt4%

“Hat leider nicht funktioniert”

Touch-/Tastensteuerung3%

“Knopfbatteri gewechselt, hat leider nichts genützt”

Hitzebeständigkeit3%

“Nicht induktionsgeeignet”

Gewicht schwer2%

“Zu schwer”

Top return reasons

Gesamtgröße38%

Funktionalität insgesamt9%

Heizung8%

Produktzustand5%

Qualität insgesamt4%

Kratzfestigkeit3%

Benutzerfreundlichkeit3%

Preis-Leistungs-Verhältnis3%

Materialqualität3%

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

Common questions

Is slow cooker profitable to sell on Amazon Germany?: The niche generates €225K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -33.6%. Flapen's verdict: Skip it (38/100).
How competitive is the slow cooker niche?: 10 brands and 80 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in slow cooker?: Top complaints mined from reviews: Heizung, Gesamtgröße, Kocherlebnis. The return rate is 4.4%.
When does demand for slow cooker peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the slow cooker niche?: Listings span €20.93–€136.88; the average listing price is €58.15 (sweet spot $15–$100). The average incumbent carries 2,728 reviews — the moat a new listing must climb.