Is silvester profitable to sell on Amazon Germany?

The niche generates €66K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.6%. Flapen's verdict: Skip it (41/100).

How competitive is the silvester niche?

9 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in silvester?

Top complaints mined from reviews: Geschmack, Geruch, Inflation/Deflation. The return rate is 1.0%.

When does demand for silvester peak?

Demand peaks in Jan–Dec; the busiest month runs 213.6× the quietest.

What does it cost to enter the silvester niche?

Listings span €1.90–€35.83; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.

silvester

Skip it

Weak search conversion (0.3%) — this niche doesn't clear our bar today.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good730.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Good€1.90–€35.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay€10.27

avg listing price — sweet spot $15–$100

Market size

Bad€66K

€66K/yr · 1.9M searches

Growth

Bad-39.6%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, silvester is a €66K/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

silvester market data

Units sold / yr: 60K–80K; avg 750–1,000/product
Revenue / yr: €616K–€822K; units × avg price
Conversion rate: 0.3%
Avg BSR: #285
Page quality: 0%
Prime: 100%
Sponsored: 70%
Out of stock: 20.8%
Avg brand age: 27 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

23%

Jeackcelle16%
TK Gruppe Timo Klingler16%
Suitmeister14%
waziwe11%
Avotto11%
OMIGA10%

Demand & seasonality

Weekly Amazon search volume, last 79 weeks — -39.6% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 213.6×

Open Trend

Top silvester search terms

silvester467K/yr -25.9%0.1% conv.
sylvester30K/yr -0.9%0.0% conv.
silvester deko301K/yr -29.5%0.9% conv.
happy new year68K/yr -67.8%0.0% conv.
new year12K/yr -44.9%0.0% conv.
2026 deko37K/yr -29.0%0.0% conv.
deko silvester36K/yr -41.0%1.4% conv.
new years eve7K/yr -50.0%0.0% conv.
silvester party16K/yr +73.1%0.0% conv.
silvester deko 2026658K/yr -81.3%0.9% conv.

All search terms

Top silvester products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Partydekorationsset 57 Stück Schwarz Gold Party Dekoration DIY Luftballons Papierbommeln für Party Geburtstag Neujahr Heimdekoration

Jeackcelle€11.754.5★214 rev

Suitmeister Herren Gold Party Blazer - Weihnachten Silvester Party Glänzende Pailletten Anzugjacke - Gold

Suitmeister€35.833.7★675 rev

Waziwe Silvester Deko 2026 Happy New Year 2026 silvester deko 2026 party set umfasst Happy New Year GirlandeLuftschlangen TischdekoLuftballons SilvesterHänge Dekoration

waziwe€10.174.5★15 rev

Avotto S925 Silber Ketten Damen 2mm Kette Silber Halskette Silver Chain for Women

Avotto€7.874.4★323 rev

7er Zinngießen mit Zinn Giessen wie Bleigießen Bleigiessen mit & Löffel & Orakelheft mit Deutungen - Gesellschaftspiele & Partyspiele 2026 Feuerwerk Silvester Neujahr

TK Gruppe Timo Klingler€4.824.1★1,220 rev

Newest

by launch date

Waziwe Silvester Deko 2026 Happy New Year 2026 silvester deko 2026 party set umfasst Happy New Year GirlandeLuftschlangen TischdekoLuftballons SilvesterHänge Dekoration

waziwe€10.1715 rev

9mo ago

XXL Silvester Deko 2026 Set Neujahrsdeko - Happy New Year Decoration - mit Luftballons Folienballon Zahlen Girlande als Dekoration zu Neujahr (Deko Set 02)

TK Gruppe Timo Klingler€6.10923 rev

10mo ago

Avotto S925 Silber Ketten Damen 2mm Kette Silber Halskette Silver Chain for Women

Avotto€7.87323 rev

11mo ago

BEST OF THE YEAR DAS SILVESTER-SPIEL - Jahres-Highlights Wieder erleben

BEST OF THE YEAR DAS SILVESTER-SPIEL€10.72216 rev

1y ago

Partydekorationsset 57 Stück Schwarz Gold Party Dekoration DIY Luftballons Papierbommeln für Party Geburtstag Neujahr Heimdekoration

Jeackcelle€11.75214 rev

3y ago

What buyers say about silvester

What buyers praise and complain about, mined from review topics.

What buyers love

beworben Vs Tatsächliches Produkt16%

“Alles so wie es sein soll”

Spaß/Unterhaltungserlebnis15%

“Super Spiel”

Geschmack insgesamt13%

“Super lecker”

Preis-Leistungs-Verhältnis10%

“Preis/Leistung super”

Qualität insgesamt10%

“qualitätiv auch zufriedenstellend.”

Ketten/Schlüsselqualität9%

“Sehr schöne Kette”

Helligkeit/Glanz/Glühen4%

“glitzer”

Design insgesamt4%

“Schöne Deko”

Backen4%

“Tolle Kekse”

Geschenk Zweck3%

“Lustiger Gag - auch als Geschenk”

What buyers complain about

Geschmack15%

“Fehlende Geschmacksrichtungen”

Geruch12%

“Riecht schrecklich”

Inflation/Deflation12%

“Verliert Luft”

Farbe12%

“Dieses Mal leider war nur 1 Bohne von Schwarz, gar keine von rot dabei”

Qualität insgesamt9%

“Keine gute Qualität”

Haftung/Klebrigkeit6%

“Hällt nicht immer gut”

Spaß/Unterhaltungserlebnis6%

“Die Fragen sind meiner Ansicht nach nichts für einen vergnüglichen, lustigen Spieleabend, die kann man besser alleine oder als Paar beantworten, wenn man viel Zeit zum Nachdenken hat”

Preis-Leistungs-Verhältnis6%

“Für den Preis nicht angemessen”

Einfaches Kauen/Schlucken3%

“Mein Kind und ich mussten die ekligem Beans sofort wieder ausspucken, es ist unmöglich sie zu kauen und runterzuschlucken”

Allergien3%

“Doch schon beim Öffnen kam uns ein Würgereiz entgegen”

Top return reasons

Gesamtgröße27%

Farbe9%

beworben Vs Tatsächliches Produkt9%

Ketten/Schlüsselqualität6%

Defekt Material/Teile5%

Funktionalität insgesamt4%

Metall Authentizität4%

Dünn3%

Haftung/Klebrigkeit3%

Qualität insgesamt3%

Common questions

Is silvester profitable to sell on Amazon Germany?: The niche generates €66K/yr across 10 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -39.6%. Flapen's verdict: Skip it (41/100).
How competitive is the silvester niche?: 9 brands and 16 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in silvester?: Top complaints mined from reviews: Geschmack, Geruch, Inflation/Deflation. The return rate is 1.0%.
When does demand for silvester peak?: Demand peaks in Jan–Dec; the busiest month runs 213.6× the quietest.
What does it cost to enter the silvester niche?: Listings span €1.90–€35.83; the average listing price is €10.27 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.