Skip to content

Silit Wok

Fail

The top 5 brands take 100% of clicks, so Silit Wok is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€54K/yr15K searches / yr
90-day growth
-40.8%search demand this quarter
Competition
85%top-5 click share · 4 brands · 94 sellers

Flapen Score

Silit Wok against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Silit Wok is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Silit Wok market on Amazon at a glance

Shoppers on Amazon Germany searched for Silit Wok 15K times last year and spent an estimated €54K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 8.6% of those searches ended in a purchase.

Shoppers searched for this 15K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
15K
Growth, 90 days vs prior 90
-40.8%
Conversion, latest week
8.6%
Market size, estimated
€54Ka year
Peak month
November3.5× the quietest month
Top search term
silit wok7K searches a year

02 · Price

A sale here is worth €43.48.

Listings sell for €43.48 on average, from €28.80 to €77.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At €43.48 that is €4K to €11K a year per listing.

Average price
€43.48inside the $15 to $100 sweet spot
Price range
€28.80–€77.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
€4K–€11K
Returns
2.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Kochen. It carries 1,156 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#24in Kochen
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
1,156per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Silit Wok products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 85% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€24K€33K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

94

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

85%

Top 20: 100%

Open market

0%

  • Silit70%
  • Tefal18%
  • WMF10%
  • ZWILLING3%

Demand

Silit Wok search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Prime Day '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Silit Wok search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • silit wok7K/yr
  • silit wokpfanne 28 cm2K/yr
  • silit wokpfanne3K/yr
  • silit wuhan wok-pfanne 28 cm2K/yr

Reviews and returns

What reviews say buyers love and hate about Silit Wok

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Haftung/Klebrigkeit”
2.7%of orders come back
“Nach nicht einmal 6 Monaten in Gebrauch löst sich die Beschichtung ab sodass sämtliche Lebensmittel in der Pfanne kleben bleiben”
A buyer, on “Haftung/Klebrigkeit”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Silit Wok questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data