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silit wok

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 14Growth 5Conversion 81Competition 13Returns 58Price range 95Avg price 95Brand share 0Review moat 59Quality gap 47

Avg price

Incredible€43.48

avg listing price — sweet spot $15–$100

Price range

Incredible€28.80–€77.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,155.67

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.7%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad€54K

€54K/yr · 15K searches

Competition

Bad85%

top-5 click share — a locked-up shelf

Growth

Bad-40.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, silit wok is a €54K/yr Amazon Germany market (15K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

silit wok market data

Units sold / yr
1K–1K
avg 100–250/product
Revenue / yr
€43K–€54K
units × avg price
Conversion rate
8.6%
Avg BSR
#24
Page quality
0%
Prime
100%
Sponsored
44%
Out of stock
0.0%
Avg brand age
71 months
Avg seller age
195 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

94

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Silit70%
  • Tefal18%
  • WMF10%
  • ZWILLING3%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — -40.8% search growth over the last 90 days.
900700Spike '25Prime Day '25Black Friday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.5×

Top silit wok search terms

  • silit wok7K/yr
  • silit wokpfanne 28 cm2K/yr
  • silit wokpfanne3K/yr
  • silit wuhan wok-pfanne 28 cm2K/yr
All search terms

Top silit wok products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€8K30%€16K45%€24K60%€33K1001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about silit wok

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt21%

“Design & Qualität:”

Preis-Leistungs-Verhältnis14%

“Preis/Leistung super”

Einfache Reinigung14%

“Leichte Handhabung und super leichte Reinigung”

Benutzerfreundlichkeit10%

“super im Gebrauch”

Gesamtgröße8%

“passt”

Heizung6%

“Perfekte Planität und dadurch ideale Wärmeverteilung”

Haltbarkeit5%

“Benützung noch immer mega”

Stärke4%

“Solide Pfanne”

Lackqualität4%

“Ansonsten Top, gute Beschichtung, gut zu reinigen und sieht schön aus”

beworben Vs Tatsächliches Produkt3%

“Ware wie beschrieben, passt und funktioniert”

What buyers complain about

Haftung/Klebrigkeit24%

“Nach nicht einmal 6 Monaten in Gebrauch löst sich die Beschichtung ab sodass sämtliche Lebensmittel in der Pfanne kleben bleiben”

Haltbarkeit17%

“Schlechte Haltbarkeit”

Qualität insgesamt13%

“Kompletter Müll”

Heizung11%

“Wärmeleitung unfassbar schlecht”

Lackqualität8%

“Beschichtung löst sich ab”

Einfache Reinigung3%

“die Reinigung ist so gut wie unmöglich.”

Griff3%

“ist es jedoch schwierig, da die Griffe rutschig sind.”

Benutzerfreundlichkeit3%

“Diese lässt sich im nachhinein auch nicht so einfach entfernen”

Produktzustand3%

“Artikel deutlich bereits gebraucht”

Geräuschpegel3%

“Leider ist die Pfanne mit unserem Induktionsherd nicht zu gebrauchen, da sie dauerhaft einen lauten, hohen, unerträglichen Ton abgegeben hat”

Top return reasons

Gesamtgröße48%
Kratzfestigkeit9%
Lackqualität8%
Qualität insgesamt4%
Gewicht schwer4%
Haftung/Klebrigkeit3%
beworben Vs Tatsächliches Produkt3%
Entflammbar2%
Defekt Material/Teile2%
Einfache Reinigung2%

Common questions

Is silit wok profitable to sell on Amazon Germany?
The niche generates €54K/yr across 9 tracked products. 90-day search growth is -40.8%. Flapen's verdict: Skip it (36/100).
How competitive is the silit wok niche?
4 brands and 94 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in silit wok?
Top complaints mined from reviews: Haftung/Klebrigkeit, Haltbarkeit, Qualität insgesamt. The return rate is 2.7%.
When does demand for silit wok peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the silit wok niche?
Listings span €28.80–€77.81; the average listing price is €43.48 (sweet spot $15–$100). The average incumbent carries 1,156 reviews — the moat a new listing must climb.