Skip to content

Siemens Toaster

Fail

The top 5 brands take 100% of clicks, so Siemens Toaster is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€819K/yr369K searches / yr
90-day growth
-29.1%search demand this quarter
Competition
50%top-5 click share · 5 brands · 142 sellers

Flapen Score

Siemens Toaster against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Siemens Toaster is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Siemens Toaster market on Amazon at a glance

Shoppers on Amazon Germany searched for Siemens Toaster 369K times last year and spent an estimated €819K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €819K a year.

Searches, last 12 months
369K
Growth, 90 days vs prior 90
-29.1%
Conversion, latest week
4.3%
Market size, estimated
€819Ka year
Peak month
November2.8× the quietest month
Top search term
wmf toaster106K searches a year

02 · Price

A sale here is worth €51.63.

Listings sell for €51.63 on average, from €20.32 to €243.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €51.63 that is €13K to €26K a year per listing.

Average price
€51.63inside the $15 to $100 sweet spot
Price range
€20.32–€243.53
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€13K–€26K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

46% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Elektrische Küchengeräte. It carries 8,040 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#48in Elektrische Küchengeräte
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
8,040per listing
Listings tracked
28

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Siemens Toaster products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.

€0€41K€82K€123K€164K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

142

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

50%

Top 20: 91%

Open market

0%

  • WMF65%
  • Bosch23%
  • KRUPS6%
  • PHILIPS5%
  • SEVERIN1%
  • Open — no brand owns it (0%)

Demand

Siemens Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Siemens Toaster search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wmf toaster106K/yr
  • toaster wmf75K/yr
  • bosch toaster40K/yr
  • toaster bosch32K/yr
  • krups toaster18K/yr
  • wmf toaster edelstahl13K/yr
  • siemens toaster11K/yr
  • toaster krups12K/yr
  • wmf toaster schwarz10K/yr
  • toaster wmf edelstahl9K/yr

Reviews and returns

What reviews say buyers love and hate about Siemens Toaster

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Toasten”
22%of negative reviews mention “Toasten”
2.1%of orders come back
“Toaster defekt”
A buyer, on “Toasten”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Siemens Toaster questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data