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Serviettenringe

Maybe

The average product has only 57 reviews. But demand is soft, at -30.8% this quarter, so Serviettenringe is a Maybe.

Flapen Score
52
52 / 100
Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 48
Market size
€115K/yr493K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
25%top-5 click share · 77 brands · 103 sellers

Flapen Score

Serviettenringe against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Serviettenringe is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Serviettenringe market on Amazon at a glance

Shoppers on Amazon Germany searched for Serviettenringe 493K times last year and spent an estimated €115K. The top 5 brands take 31% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 493K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.

Searches, last 12 months
493K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
2.3%
Market size, estimated
€115Ka year
Peak month
December7.8× the quietest month
Top search term
serviettenringe208K searches a year

02 · Price

A sale here is worth €10.14.

Listings sell for €10.14 on average, from €4.57 to €37.37. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 0 to 100 of them. At €10.14 that is €0 to €1K a year per listing.

Average price
€10.14under the $15 to $100 sweet spot
Price range
€4.57–€37.37
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
3.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #105 within Serviettenringe. It carries 57 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
99%
Out of stock, average day
18.4%
Average rank
#105in Serviettenringe
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
57per listing
Listings tracked
94

04 · Newcomers

0 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Serviettenringe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 25% of clicks, no more. An open shelf where new products get seen.

€0€2K€5K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

77 falling

Sellers

103

Est. top-5 brand share

31%

Top 20: 64%

Est. top-5 click share

25%

Top 20: 58%

Open market

66%

  • AILUYA7%
  • Generisch7%
  • Guniata6%
  • Samhita5%
  • Mumjooyi4%
  • Ruayia4%

Demand

Serviettenringe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.8×

Search terms

Top Serviettenringe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • serviettenringe208K/yr
  • serviettenringe gold59K/yr
  • serviettenringe silber46K/yr
  • serviettenring27K/yr
  • serviettenringe holz26K/yr
  • serviettenringe hochzeit7K/yr
  • servietten ring12K/yr
  • napkin rings8K/yr
  • servietten ringe7K/yr
  • servietten ring gold6K/yr

Reviews and returns

What reviews say buyers love and hate about Serviettenringe

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
3.6%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Serviettenringe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data