Is serviettenhalter profitable to sell on Amazon Germany?

The niche generates €128K/yr across 45 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the serviettenhalter niche?

39 brands and 97 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in serviettenhalter?

Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Kratzfestigkeit. The return rate is 1.6%.

When does demand for serviettenhalter peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the serviettenhalter niche?

Listings span €5.47–€16.64; the average listing price is €9.73 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.

serviettenhalter

Worth a look

Shows a thin review moat (250 avg reviews), but prices mostly outside the sweet spot ($5.47–$16.64) keeps it on the watch list.

Review moat

Great250.47

avg incumbent reviews — the moat a new listing must climb

Brand share

Great51%

top-5 brand share — no brand owns this niche

Returns

Great1.6%

return rate — above 5% kills the launch gate

Competition

Great37%

top-5 click share — an open shelf

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€9.73

avg listing price — sweet spot $15–$100

Market size

Okay€128K

€128K/yr · 478K searches

Growth

Bad-10.8%

90-day search growth — must beat 0% to launch

Price range

Bad€5.47–€16.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, serviettenhalter is a €128K/yr Amazon Germany market (478K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

serviettenhalter market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: €122K–€146K; units × avg price
Conversion rate: 2.7%
Avg BSR: #118
Page quality: 0%
Prime: 96%
Sponsored: 73%
Out of stock: 15.6%
Avg brand age: 41 months
Avg seller age: 194 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

39 falling

Sellers

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

37%

Top 20: 79%

Open market

44%

STWWO19%
APS12%
simplywire8%
Samhita7%
Jognee5%
Indus Lifespace5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top serviettenhalter search terms

serviettenhalter334K/yr -8.2%2.1% conv.
serviettenhalter holz26K/yr -22.7%1.2% conv.
serviettenständer24K/yr -16.1%1.8% conv.
serviettenhalter schwarz26K/yr -25.5%2.3% conv.
napkin holder16K/yr -9.3%1.5% conv.
servietten halterung14K/yr -25.9%2.7% conv.
servietten halter14K/yr -7.6%2.1% conv.
serviettenhalter edelstahl13K/yr +0.1%3.7% conv.
serviettenhalter kleine servietten6K/yr +5.8%1.0% conv.
servietten ständer4K/yr -23.6%3.0% conv.

All search terms

Top serviettenhalter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

APS Serviettenhalter Wire Serviettenspender aus verchromtem Metall Serviettenständer für Servietten 1/4 Falz inkl. Beschwerer 19 x 19 cm 19 cm Höhe für 150 Servietten

APS€12.094.6★280 rev

STWWO Serviettenhalter Schwarz Serviettenhalter aus Metall mit Caddy für Salz- und Pfefferstreuern Serviettenspender für Tisch Küchenzubehör Servietten Halterung zum Dekorieren Upgrade 14cm

STWWO€10.494.5★719 rev

STWWO Serviettenhalter Schwarz Serviettenhalter aus Metall Serviettenspender für Tisch Serviettenständer Küchenzubehör Papier Servietten Halterung zum Dekorieren Upgrade 14cm

STWWO€9.074.4★669 rev

Samhita Burning Finish Serviettenhalter aus Mangoholz für Küche aufrechter Papierserviettenspender für Haus Party Restaurant Hotel Café Bar (14 x 6 3 x 10 2 cm)

Samhita€8.324.5★879 rev

simplywire Dinnerservietten-/Papierserviettenhalter mit gewichteter Stange Schwarz pulverbeschichteter Stahl - Zeitgenössisch 1er-pack.

simplywire€8.714.6★565 rev

Newest

by launch date

2 Stück Serviettenhalter Gold Metal Serviettenständer Herzform Serviettenspender Servietten Halterun mit Holzsockel für Tische Essen Küche Restaurant Hotels15.7 x 10 x 6.7 cm

RFYTDCF€8.382 rev

5mo ago

2 Stück Quadratischer Serviettenhalter Schwarz Metal Serviettenständer mit Beschwerter Stange Serviettenspender Napkin Holder Servietten Halterung für Outdoor Küche Restaurant Bar

BJHYIZ€11.762 rev

6mo ago

Piuluvor 2 Stück Serviettenhalter Schwarz Serviettenständer aus Metall und Holz Herzförmiger Napkin Holder für Haus Küche Restaurant Cafés

Piuluvor€11.298 rev

6mo ago

Halbur Serviettenhalter Aus Metall Und Holz für den Tisch Serviettenhalter im Landhausstil mit beschwertem Arm aus Eisenkugeln und Vintage-Sonnenblumenrand für Küche Zuhause Bar Restaurant

Halbur€16.3928 rev

10mo ago

SOGHO Serviettenhalter Edelstahl Serviettenhalter aus Metall Stehserviettenhalter für Werkbank Küchentisch Partydekoration (Schwarz)

SOGHO€7.5411 rev

1y ago

What buyers say about serviettenhalter

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt18%

“Super Qualität, leicht aufzubauen”

beworben Vs Tatsächliches Produkt16%

“macht was her”

Benutzerfreundlichkeit12%

“Beste Wahl, sofort eingesetzt”

Design insgesamt12%

“Nette Serviettenhalter im modernen Design”

Preis-Leistungs-Verhältnis9%

“Preis ist auch ok”

Gesamtgröße8%

“Passt alles”

Stärke5%

“Stabil”

Montage/Installation4%

“Er war schnell aufgebaut und ist stabil und schön”

Materialqualität3%

“Optisch und Material top”

Speicherkapazität3%

“Aber es bittet unter anderem genug Platz für zb Gewürze”

What buyers complain about

Qualität insgesamt33%

“Qualität nicht optimal”

Materialqualität8%

“Material könnte hochwertiger sein”

Kratzfestigkeit7%

“Zerkratzt”

Dicke7%

“Zu dünnes Blech”

Gesamtgröße7%

“Leider zu klein”

Haltbarkeit7%

“am nächsten Tag ging es kaputt”

Produktzustand7%

“Sieht aus als ob er schon mal gebraucht gewesen wäre”

Gleichgewicht/Stabilität7%

“Instabilität”

Feucht/Trocken3%

“Vermutlich war das Holz noch feucht beim Einpacken”

Benutzerfreundlichkeit3%

“Unpraktisch”

Top return reasons

Gesamtgröße61%

Defekt Material/Teile7%

Qualität insgesamt6%

Kratzfestigkeit3%

Farbe3%

Rost/Korrodieren2%

Materialqualität2%

beworben Vs Tatsächliches Produkt2%

Lackqualität2%

Mechanismus probleme2%

Common questions

Is serviettenhalter profitable to sell on Amazon Germany?: The niche generates €128K/yr across 45 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -10.8%. Flapen's verdict: Worth a look (50/100).
How competitive is the serviettenhalter niche?: 39 brands and 97 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in serviettenhalter?: Top complaints mined from reviews: Qualität insgesamt, Materialqualität, Kratzfestigkeit. The return rate is 1.6%.
When does demand for serviettenhalter peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the serviettenhalter niche?: Listings span €5.47–€16.64; the average listing price is €9.73 (sweet spot $15–$100). The average incumbent carries 250 reviews — the moat a new listing must climb.