Is servierpfanne profitable to sell on Amazon Germany?

The niche generates €964K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (49/100).

How competitive is the servierpfanne niche?

6 brands and 170 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in servierpfanne?

Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Haltbarkeit. The return rate is 1.8%.

When does demand for servierpfanne peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the servierpfanne niche?

Listings span €19.62–€97.01; the average listing price is €43.72 (sweet spot $15–$100). The average incumbent carries 2,741 reviews — the moat a new listing must climb.

servierpfanne

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€43.72

avg listing price — sweet spot $15–$100

Price range

Incredible€19.62–€97.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Market size

Great€964K

€964K/yr · 808K searches

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,741.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.0%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, servierpfanne is a €964K/yr Amazon Germany market (808K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 49/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

servierpfanne market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: €656K–€874K; units × avg price
Conversion rate: 2.7%
Avg BSR: #29
Page quality: 0%
Prime: 93%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

170

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

WMF89%
RÖSLE4%
Silit2%
BEZIA2%
Tefal2%
KitchenAid1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top servierpfanne search terms

wmf pfanne382K/yr -20.8%2.4% conv.
servierpfanne81K/yr -38.9%0.9% conv.
pfanne wmf40K/yr -20.4%3.4% conv.
schmorpfanne 32 cm hoher rand47K/yr -40.6%0.7% conv.
servierpfanne 28 cm hoher rand31K/yr -34.0%2.0% conv.
wmf pan16K/yr -3.6%1.6% conv.
wmf pfanne 28cm23K/yr -29.5%5.5% conv.
kitchen aid pfanne21K/yr -35.9%0.3% conv.
wmf schmorpfanne23K/yr -46.8%3.9% conv.
servierpfannen15K/yr -29.9%0.0% conv.

All search terms

Top servierpfanne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WMF Devil Pfannenset Induktion 2-teilig Bratpfannen 24 28 cm Edelstahl Cromargan Antihaft Pfannen Set beschichtet spülmaschinengeeignet backofenfest hitzebeständig und kratzfest

WMF€48.924.7★8,583 rev

WMF Profi Bratpfanne 28 cm Edelstahlpfanne unbeschichtet Cromargan Edelstahl Pfanne Induktion für alle Herdarten geeignet backofenfest spülmaschinengeeignet

WMF€39.984.5★4,448 rev

WMF Schmorpfanne 28 cm mit hohem Rand und Deckel Induktions-Bräter 5 0l aus Cromargan Edelstahl antihaftbeschichtet und backofengeeignet robuste Pfanne für Schmoren Braten und vielseitiges Kochen

WMF€45.744.7★8,714 rev

WMF Profi Resist Bratpfanne 28 cm Edelstahl-Pfanne mit kratzfester Wabenstruktur und Antihaftbeschichtung induktionsgeeignet backofen-/spülmaschinenfest für gesundes Braten auf Allen Herdarten

WMF€57.954.3★3,025 rev

WMF Devil Pfannenset Induktion 3-teilig - Bratpfannen 20 24 28 cm - Edelstahl Cromargan Antihaft Pfannen Set Beschichtet Spülmaschinengeeignet Backofenfest Hitzebeständig und Kratzfest

WMF€61.744.6★3,617 rev

Newest

by launch date

BEZIA Schmorpfanne 28 cm hoher Rand 5 2L Schmortopf mit Deckel Edelstahl 18/10 Antihaftbeschichtung Nietfrei Reinigbar Pfanne für alle Herdarten Servierpfanne geschmackserhaltend Backofenfest

BEZIA€42.88101 rev

7mo ago

BEZIA Schmorpfanne 28cm Induktion Schmortopf mit Deckel 5 1l Edelstahl 18/10 beschichtet Pfanne Bratpfanne Servierpfanne für alle Herdarten geeignet backofenfest hoher Rand

BEZIA€32.26197 rev

1y ago

RÖSLE ELEGANCE ProPlex Servierpfanne Antihaft Stilvoll & Effizient - Ø 24 cm Hitzebeständig bis 260 C ProPlex Antihaftversiegelung silbern Edelstahl 18/10

RÖSLE€29.98518 rev

2y ago

WMF Profi Resist Bratpfanne Induktion 28 cm Mehrschichtmaterial beschichtet Wabenstruktur Antihaftversiegelung Edelstahlgriff Hitzebeständig und backofenfest bis 260C

WMF€76.98267 rev

5y ago

WMF Bratpfanne 28 cm Edelstahlpfanne Cromargan Edelstahl beschichtet backofenfest

WMF€39.03357 rev

5y ago

What buyers say about servierpfanne

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt40%

“Super Produkt”

Preis-Leistungs-Verhältnis10%

“Preis Leistung ok”

Einfache Reinigung9%

“Reinigen danach ganz einfach”

Heizung5%

“Der Thermo-Spot ist praktisch”

beworben Vs Tatsächliches Produkt5%

“Auch alle anderen Angaben stimmen mit der Realität überein”

Gesamtgröße5%

“Alles passt”

Haltbarkeit3%

“im Gebrauch alles super.”

Stärke3%

“robust”

Design insgesamt3%

“Design & Handhabung”

Benutzerfreundlichkeit2%

“Alles super easy”

What buyers complain about

Qualität insgesamt20%

“Kein Qualitäts Produkt mehr”

Haftung/Klebrigkeit13%

“Klebt alles an trotz sorgfältiger Pflege”

Haltbarkeit12%

“Haltbarkeit schlecht”

Preis-Leistungs-Verhältnis9%

“Nichtmal 10 Euro Wert”

Einfache Reinigung8%

“nicht in Spülmaschine gereinigt”

Lackqualität7%

“Beschichtung schnell defekt”

Heizung3%

“Beschichtung löst sich an den Rändern bei häufigem starken erhitzen”

Kratzfestigkeit3%

“Anfällig für Kratzer”

Gesamtgröße2%

“28 cm sind nun mal groß”

Gewicht schwer2%

“Schwere Pfanne”

Top return reasons

Gesamtgröße41%

Kratzfestigkeit8%

Qualität insgesamt7%

Gewicht schwer6%

Haftung/Klebrigkeit5%

Defekt Material/Teile4%

Lackqualität3%

Produktzustand3%

Entflammbar3%

Funktionalität insgesamt3%

Common questions

Is servierpfanne profitable to sell on Amazon Germany?: The niche generates €964K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -28.0%. Flapen's verdict: Skip it (49/100).
How competitive is the servierpfanne niche?: 6 brands and 170 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in servierpfanne?: Top complaints mined from reviews: Qualität insgesamt, Haftung/Klebrigkeit, Haltbarkeit. The return rate is 1.8%.
When does demand for servierpfanne peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the servierpfanne niche?: Listings span €19.62–€97.01; the average listing price is €43.72 (sweet spot $15–$100). The average incumbent carries 2,741 reviews — the moat a new listing must climb.