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Scooby Doo

Fail

Buyers convert on only 0.3% of searches, so Scooby Doo is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€23K/yr298K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
61%top-5 click share · 10 brands · 158 sellers

Flapen Score

Scooby Doo against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Scooby Doo is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Scooby Doo market on Amazon at a glance

Shoppers on Amazon Germany searched for Scooby Doo 298K times last year and spent an estimated €23K. The top 5 brands take 90% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
0.3%
Market size, estimated
€23Ka year
Peak month
October2.6× the quietest month
Top search term
scooby doo226K searches a year

02 · Price

A sale here is worth €29.36.

Listings sell for €29.36 on average, from €7.00 to €99.67. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €29.36 that is €0 to €3K a year per listing.

Average price
€29.36inside the $15 to $100 sweet spot
Price range
€7.00–€99.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #1,584 within Perlenweben & Schmuckherstellung. It carries 2,624 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
75%
Out of stock, average day
5.6%
Average rank
#1,584in Perlenweben & Schmuckherstellung
Average rating
4.67 starsAmazon Germany average 4.37 stars
Average reviews
2,624per listing
Listings tracked
20

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Scooby Doo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

€0€2K€5K€7K€9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

158

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 100%

Open market

8%

  • Scooby-Doo!61%
  • PLAYMOBIL18%
  • Polly Pocket4%
  • V·Colokishi4%
  • AKFJDLAD3%
  • tonies3%
  • Open — no brand owns it (4 brands, 8%)

Demand

Scooby Doo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Scooby Doo search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • scooby doo226K/yr
  • scooby26K/yr
  • scooby-doo11K/yr
  • playmobil scooby doo12K/yr
  • scooby do7K/yr
  • scooby doo playmobil7K/yr
  • lego scooby doo6K/yr
  • scoobydoo1K/yr
  • tonie scooby doo2K/yr
  • scooby doo tonie863/yr

Reviews and returns

What reviews say buyers love and hate about Scooby Doo

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Spaß/Unterhaltungserlebnis”
50%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.8%of orders come back
“Entspricht nicht der Beschreibung”
A buyer, on “beworben Vs Tatsächliches Produkt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Scooby Doo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data