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Schwingstuhl

weak search conversion (0.2%) — Schwingstuhl doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 2,042 of 4,240 Küche, Haushalt & Wohnen niches · on the category median

Market size 18Growth 5Conversion 2Competition 95Returns 96Price range 25Avg price 61Brand share 63Review moat 74Quality gap 62
This niche Category average · 4,240 niches

Is Schwingstuhl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwingstuhl is a €72K/yr Amazon Germany market (270K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Schwingstuhl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -39.2% over the last 90 days and 0.2% of searches end in a purchase.

€72K

revenue / yr

Units sold / yr750
Search volume / yr-39.2%270K
Conversion rate0.2%
Avg price€141.06

Who owns the niche?

The top 5 brands hold 67% of demand, so 33% of the market is open.

33%

open market share

Brands · sellers32 · 49
Top-5 product click share19%
Open market33%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 104 products

Sponsored placement86%
New entrants (1y)26· 3 succeeded
Avg rating4.4★
Avg reviews534

Top Schwingstuhl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 rising

Sellers

49

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

19%

Top 20: 51%

Open market

28%

  • Hela Tische27%
  • JIEXI18%
  • Yaheetech12%
  • tectake6%
  • KHG5%
  • SEEDWAVE4%

Schwingstuhl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume270KCVR0.2%Products104Brands32Top 5 Brands67%OOS Rate17.3%Rating4.4★Reviews534Avg BSR#458
12K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Top Schwingstuhl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwingstuhl94K/yr
  • freischwinger stühle48K/yr
  • schwingstuhl esszimmer39K/yr
  • freischwinger18K/yr
  • schwingstuhl mit armlehne15K/yr
  • freischwinger stuhl11K/yr
  • schwingstühle 4er set8K/yr
  • schwingstühle6K/yr
  • freischwinger stühle leder5K/yr
  • schwingstuhl 4er set7K/yr

What reviews say buyers love and hate about Schwingstuhl

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Qualität insgesamt23%

super qualität

Komfort insgesamt22%

Super bequem

Montage/Installation13%

leichte Montage

Preis-Leistungs-Verhältnis12%

Alles Top, Preis Leistung gerne wieder

beworben Vs Tatsächliches Produkt4%

Es entsprach genau der Beschreibung des Verkäufers

What buyers complain about

59% of reviews
Qualität insgesamt21%

Finger weg, schlechte Qualität null Antwort

Montage/Installation9%

Montagezeug fehlt

Haltbarkeit7%

schon im Mai ist bei einem Stuhl die Lehne abgefallen,

Rost/Korrodieren4%

Verchromte Metallfüße massiv mit Rost überzogen

Materialqualität4%

das Material ist NICHT Kunstleder, wie die Beschreibung besagt.

Schwingstuhl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
16%
2Farbe
12%
3Qualität insgesamt
9%
4Komfort insgesamt
9%
5Defekt Material/Teile
7%

Common Schwingstuhl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwingstuhl 48/100 on Amazon Germany — Skip it. The niche generates €72K/yr across 104 tracked products. 3 of 26 products launched in the last 360 days are still selling. Search demand moved -39.2% over the last 90 days.
Search demand for Schwingstuhl on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 2.3× the quietest.