Is schwingstuhl profitable to sell on Amazon Germany?

The niche generates €72K/yr across 104 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (48/100).

How competitive is the schwingstuhl niche?

32 brands and 49 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in schwingstuhl?

Top complaints mined from reviews: Qualität insgesamt, Montage/Installation, Haltbarkeit. The return rate is 0.8%.

When does demand for schwingstuhl peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the schwingstuhl niche?

Listings span €28.62–€319.71; the average listing price is €141.06 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.

schwingstuhl

Skip it

Weak search conversion (0.2%) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Incredible19%

top-5 click share — an open shelf

Review moat

Good534.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good€141.06

avg listing price — sweet spot $15–$100

Price range

Okay€28.62–€319.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€72K

€72K/yr · 270K searches

Growth

Bad-39.2%

90-day search growth — must beat 0% to launch

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon Germany niche tracking, schwingstuhl is a €72K/yr Amazon Germany market (270K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

schwingstuhl market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: €71K–€106K; units × avg price
Conversion rate: 0.2%
Avg BSR: #458
Page quality: 0%
Prime: 37%
Sponsored: 86%
Out of stock: 17.3%
Avg brand age: 40 months
Avg seller age: 203 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

19%

Top 20: 51%

Open market

28%

Hela Tische27%
JIEXI18%
Yaheetech12%
tectake6%
KHG5%
SEEDWAVE4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -39.2% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top schwingstuhl search terms

schwingstuhl94K/yr -44.6%0.2% conv.
freischwinger stühle48K/yr -27.7%0.2% conv.
schwingstuhl esszimmer39K/yr -36.2%0.1% conv.
freischwinger18K/yr -28.5%0.1% conv.
schwingstuhl mit armlehne15K/yr -32.3%0.1% conv.
freischwinger stuhl11K/yr -55.1%0.2% conv.
schwingstühle 4er set8K/yr -52.3%0.5% conv.
schwingstühle6K/yr -32.1%0.4% conv.
freischwinger stühle leder5K/yr -31.5%0.0% conv.
schwingstuhl 4er set7K/yr -51.2%0.2% conv.

All search terms

Top schwingstuhl products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yaheetech Esszimmerstühle 2er Set Esszimmerstuhl Schwingstuhl Freischwinger 135 kg belastbar schwarz Kunstleder

Yaheetech€83.234.4★1,219 rev

Hela Tische 4er Set Schwingstuhl Küchenstuhl Flora Kunstleder Cappuccino Griffmulde Metallgestell verchromt 42x57x98 cm

Hela Tische€169.084.5★1,364 rev

JIEXI Freischwinger Esszimmerstühle 4er Set Schwingstuhl Stuhl Mit Stoffbezug Gesteppter Rückenlehne & Metallgestell Küchenstuhl/Essstuhl Modern Bequem & Stabil (4 Graue Stühle)

JIEXI€146.275.0★7 rev

Zouron Esszimmerstühle Rattan Stuhl Schwingstühle 2er Set - mit Eichenholz Kunstleder Küchenstuhl Freischwinger Stühle Polsterstuhl Natur geflochtene Rattan Rückenlehne Chrom Metallbeine

Zouron€181.434.5★79 rev

Hela Tische 4er Set Esszimmerstuhl Schwingstuhl CHRISTINA Microfaser Vintage-Optik Anthrazit Metallgestell Grau Lehne mit Griff

Hela Tische€152.284.6★307 rev

Newest

by launch date

JIEXI Freischwinger Esszimmerstühle 4er Set Schwingstuhl Stuhl Mit Stoffbezug Gesteppter Rückenlehne & Metallgestell Küchenstuhl/Essstuhl Modern Bequem & Stabil (4 Graue Stühle)

JIEXI€146.277 rev

3mo ago

JIEXI Esszimmerstühle 4er Set Freischwinger Schwingstuhl Hohe Rückenlehne Wohnzimmerstuhl 150kg belastbar Moderner Designstuhl für Esszimmer Küche Grau

JIEXI€145.124 rev

4mo ago

SEEDWAVE 2er-Set Freischwinger Stühle im Vintage-Stil Esszimmerstühle mit Rattan Rückenlehne & Holzrahmen PU-Ledersitz Retro Design für Küche Wohnzimmer Büro

SEEDWAVE€118.913 rev

7mo ago

SoarFlash Mid-Century Moderne Esstühle Handgewebte Rattanlehne Cantilever-Struktur aus Verchromtem Stahl Weiches Samtpolster Set aus 2 Grün

SoarFlash€108.9633 rev

8mo ago

chairus Freischwinger Stühle 2er Set PU-Leder Besucherstuhl Konferenzstuhl Ergonomisch mit Armlehnen Bürostühle Konferenz-Raum/Wartezimmer/Büro Schwarz

chairus€128.4836 rev

1y ago

What buyers say about schwingstuhl

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“super qualität”

Komfort insgesamt22%

“Super bequem”

Montage/Installation13%

“leichte Montage”

Preis-Leistungs-Verhältnis12%

“Alles Top, Preis Leistung gerne wieder”

beworben Vs Tatsächliches Produkt4%

“Es entsprach genau der Beschreibung des Verkäufers”

Gesamtgröße4%

“hat alles gepasst”

Kissen3%

“Sitzt sich gut”

Design insgesamt3%

“Design”

Stärke3%

“Stabil, bequem und leicht aufzubauen”

Materialqualität2%

“Material und Optik sehr gut”

What buyers complain about

Qualität insgesamt21%

“Finger weg, schlechte Qualität null Antwort”

Montage/Installation9%

“Montagezeug fehlt”

Haltbarkeit7%

“schon im Mai ist bei einem Stuhl die Lehne abgefallen,”

Rost/Korrodieren4%

“Verchromte Metallfüße massiv mit Rost überzogen”

Materialqualität4%

“das Material ist NICHT Kunstleder, wie die Beschreibung besagt.”

Lederqualität3%

“Das es kein Kunstleder”

Stärke3%

“Stabilität der Sitzfläche mangelhaft”

Geruch3%

“Stühle riechen extrem unangenehm”

Gesamtgröße3%

“Der Stuhl ist sehr schmal”

Farbe3%

“Sind nicht weiß”

Top return reasons

Gesamtgröße16%

Farbe12%

Qualität insgesamt9%

Komfort insgesamt9%

Defekt Material/Teile7%

Materialqualität6%

Rost/Korrodieren5%

Gleichgewicht/Stabilität5%

Kissen4%

Montage/Installation3%

Common questions

Is schwingstuhl profitable to sell on Amazon Germany?: The niche generates €72K/yr across 104 tracked products. 3 of 26 products launched in the last 360 days are still selling. 90-day search growth is -39.2%. Flapen's verdict: Skip it (48/100).
How competitive is the schwingstuhl niche?: 32 brands and 49 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in schwingstuhl?: Top complaints mined from reviews: Qualität insgesamt, Montage/Installation, Haltbarkeit. The return rate is 0.8%.
When does demand for schwingstuhl peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the schwingstuhl niche?: Listings span €28.62–€319.71; the average listing price is €141.06 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.