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54

schwarze kerzen

Worth a look

Shows beatable incumbent ratings (4.1★), but soft demand (-37.4% this quarter) keeps it on the watch list.

Market size 27Growth 6Conversion 60Competition 78Returns 76Price range 33Avg price 35Brand share 81Review moat 81Quality gap 86

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great378.49

avg incumbent reviews — the moat a new listing must climb

Competition

Great37%

top-5 click share — an open shelf

Returns

Great1.9%

return rate — above 5% kills the launch gate

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Avg price

Okay€10.25

avg listing price — sweet spot $15–$100

Price range

Okay€2.23–€21.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€111K

€111K/yr · 210K searches

Growth

Bad-37.4%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, schwarze kerzen is a €111K/yr Amazon Germany market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

schwarze kerzen market data

Units sold / yr
10K–13K
avg 100–250/product
Revenue / yr
€103K–€128K
units × avg price
Conversion rate
5.2%
Avg BSR
#142
Page quality
0%
Prime
78%
Sponsored
64%
Out of stock
9.8%
Avg brand age
38 months
Avg seller age
188 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

61

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

37%

Top 20: 79%

Open market

40%

  • Spaas17%
  • Nordring12%
  • PAPSTAR11%
  • PartyDeco7%
  • Scentoria7%
  • Bolosa6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.4% search growth over the last 90 days.
23K18KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Top schwarze kerzen search terms

  • schwarze kerzen58K/yr
  • kerzen schwarz34K/yr
  • kerze schwarz21K/yr
  • schwarze kerze14K/yr
  • stabkerzen schwarz24K/yr
  • stumpenkerzen schwarz19K/yr
  • schwarze stabkerzen9K/yr
  • schwarze stumpenkerzen9K/yr
  • kerzen schwarz stabkerzen5K/yr
  • stumpenkerze schwarz6K/yr
All search terms

Top schwarze kerzen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€3K6%€7K9%€10K12%€13K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schwarze kerzen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt31%

“Vielleicht zeugt es von Qualität”

Farbe18%

“Wunderbar sind durchgefärbt”

Gesamtgröße11%

“fantastische Größe”

Geruch8%

“Brenndauer fast 4 Stunden angenehmer Duft”

beworben Vs Tatsächliches Produkt7%

“Haben meinen Erwartungen entsprochen”

Helligkeit/Glanz/Glühen5%

“Schöne Kerzen”

Bild/Bildklarheit5%

“Schön so wie auf dem Bild gute Qualität”

Preis-Leistungs-Verhältnis5%

“Preis ok”

Design insgesamt3%

“elegantes gesucht habe – und genau das bekomme ich hier auch.”

Form/Stil2%

“Sie haben eine schöne glänzende und glatte Oberfläche und sind formschön und nicht krumm und schief”

What buyers complain about

Qualität insgesamt21%

“Schlechte Qualität”

Farbe19%

“eher wachs-schwarz”

Preis-Leistungs-Verhältnis7%

“Aber nicht für 10 Euro auf Amazon”

Gesamtgröße6%

“Durchmesser zu klein für Standard Kerzenhalter”

beworben Vs Tatsächliches Produkt6%

“Das sind leider keine 100% Bienenwachs Kerzen wie es beschrieben wurde”

Entflammbar5%

“Die brennen ganz schlecht”

Auslaufsicher5%

“aber laufen und tropfen extrem.”

Geruch5%

“Die Kerzen stinken extrem”

Fleckenbeständigkeit5%

“Leider lassen sich die Flecken vom Kerzenwachs NICHT mehr von matten weißen Oberflächen entfernen”

Benutzerfreundlichkeit5%

“Leider unbrauchbar”

Top return reasons

Gesamtgröße48%
Farbe17%
Dünn9%
Defekt Material/Teile6%
beworben Vs Tatsächliches Produkt4%
Qualität insgesamt4%
Geruch2%
Dicke2%
Kratzfestigkeit2%
Funktionalität insgesamt2%

Common questions

Is schwarze kerzen profitable to sell on Amazon Germany?
The niche generates €111K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -37.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the schwarze kerzen niche?
25 brands and 61 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in schwarze kerzen?
Top complaints mined from reviews: Qualität insgesamt, Farbe, Preis-Leistungs-Verhältnis. The return rate is 1.9%.
When does demand for schwarze kerzen peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
What does it cost to enter the schwarze kerzen niche?
Listings span €2.23–€21.41; the average listing price is €10.25 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.