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Schwarze Kerzen

Schwarze Kerzen shows beatable incumbent ratings (4.1★), but soft demand (-37.4% this quarter) keeps it on the watch list.

Flapen Score

54
Worth a look

Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48

Market size 27Growth 6Conversion 60Competition 78Returns 76Price range 33Avg price 35Brand share 81Review moat 81Quality gap 86
This niche Category average · 4,240 niches

Is Schwarze Kerzen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Schwarze Kerzen is a €111K/yr Amazon Germany market (210K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 54/100.

Schwarze Kerzen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -37.4% over the last 90 days and 5.2% of searches end in a purchase.

€111K

revenue / yr

Units sold / yr13K
Search volume / yr-37.4%210K
Conversion rate5.2%
Avg price€10.25

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers25 · 61
Top-5 product click share37%
Open market46%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 45 products

Sponsored placement64%
New entrants (1y)8· 0 succeeded
Avg rating4.1★
Avg reviews378

Top Schwarze Kerzen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

€0€3K€7K€10K€13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

61

Top-5 brand share

54%

Top 20: 97%

Top-5 click share

37%

Top 20: 79%

Open market

40%

  • Spaas17%
  • Nordring12%
  • PAPSTAR11%
  • PartyDeco7%
  • Scentoria7%
  • Bolosa6%

Schwarze Kerzen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume210KCVR5.2%Products45Brands25Top 5 Brands54%OOS Rate9.8%Rating4.1★Reviews378Avg BSR#142
23K18KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.6×

Top Schwarze Kerzen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • schwarze kerzen58K/yr
  • kerzen schwarz34K/yr
  • kerze schwarz21K/yr
  • schwarze kerze14K/yr
  • stabkerzen schwarz24K/yr
  • stumpenkerzen schwarz19K/yr
  • schwarze stabkerzen9K/yr
  • schwarze stumpenkerzen9K/yr
  • kerzen schwarz stabkerzen5K/yr
  • stumpenkerze schwarz6K/yr

What reviews say buyers love and hate about Schwarze Kerzen

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Qualität insgesamt31%

Vielleicht zeugt es von Qualität

Farbe18%

Wunderbar sind durchgefärbt

Gesamtgröße11%

fantastische Größe

Geruch8%

Brenndauer fast 4 Stunden angenehmer Duft

beworben Vs Tatsächliches Produkt7%

Haben meinen Erwartungen entsprochen

What buyers complain about

86% of reviews
Qualität insgesamt21%

Schlechte Qualität

Farbe19%

eher wachs-schwarz

Preis-Leistungs-Verhältnis7%

Aber nicht für 10 Euro auf Amazon

Gesamtgröße6%

Durchmesser zu klein für Standard Kerzenhalter

beworben Vs Tatsächliches Produkt6%

Das sind leider keine 100% Bienenwachs Kerzen wie es beschrieben wurde

Schwarze Kerzen return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
48%
2Farbe
17%
3Dünn
9%
4Defekt Material/Teile
6%
5beworben Vs Tatsächliches Produkt
4%

Common Schwarze Kerzen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Schwarze Kerzen 54/100 on Amazon Germany — Worth a look. The niche generates €111K/yr across 45 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -37.4% over the last 90 days.
Search demand for Schwarze Kerzen on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 11.6× the quietest.