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Schuhschrank Schwarz

Fail

Buyers convert on only 0.2% of searches, so Schuhschrank Schwarz is a Fail.

Flapen Score
49
49 / 100
Top 44% of 4,240 Küche, Haushalt & Wohnen niches · +1 vs the category median of 48
Market size
€15K/yr117K searches / yr
90-day growth
-31.6%search demand this quarter
Competition
40%top-5 click share · 30 brands · 42 sellers

Flapen Score

Schuhschrank Schwarz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Schuhschrank Schwarz is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schuhschrank Schwarz market on Amazon at a glance

Shoppers on Amazon Germany searched for Schuhschrank Schwarz 117K times last year and spent an estimated €15K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -31.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €15K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-31.6%
Conversion, latest week
0.2%
Market size, estimated
€15Ka year
Peak month
January1.9× the quietest month
Top search term
schuhschrank schwarz81K searches a year

02 · Price

A sale here is worth €76.68.

Listings sell for €76.68 on average, from €28.07 to €184.36. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €76.68 that is €0 to €8K a year per listing.

Average price
€76.68inside the $15 to $100 sweet spot
Price range
€28.07–€184.36
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 23% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #126 within Aufbewahrung & Organisation. It carries 590 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
23%
Out of stock, average day
11.2%
Average rank
#126in Aufbewahrung & Organisation
Average rating
4.17 starsAmazon Germany average 4.37 stars
Average reviews
590per listing
Listings tracked
48

04 · Newcomers

2 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Schuhschrank Schwarz products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

€0€459€918€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

42

Est. top-5 brand share

56%

Top 20: 93%

Est. top-5 click share

40%

Top 20: 76%

Open market

39%

  • IRONCK22%
  • SoBuy11%
  • Vida Designs9%
  • Hzuaneri9%
  • Bellamio5%
  • Garvishk5%

Demand

Schuhschrank Schwarz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Schuhschrank Schwarz search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schuhschrank schwarz81K/yr
  • schuhkipper schwarz14K/yr
  • schuhschrank anthrazit11K/yr
  • schuhschrank schmal schwarz12K/yr

Reviews and returns

What reviews say buyers love and hate about Schuhschrank Schwarz

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Montage/Installation”
23%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Qualität unzureichend”
A buyer, on “Qualität insgesamt”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Schuhschrank Schwarz questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data