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54

schublade

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.3%) keeps it on the watch list.

Market size 11Growth 10Conversion 4Competition 96Returns 79Price range 83Avg price 95Brand share 95Review moat 44Quality gap 72

Competition

Incredible18%

top-5 click share — an open shelf

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Avg price

Incredible€34.70

avg listing price — sweet spot $15–$100

Price range

Great€10.71–€110.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.8%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,071.02

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€45K

€45K/yr · 419K searches

Growth

Bad-30.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, schublade is a €45K/yr Amazon Germany market (419K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schublade market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€52K–€69K
units × avg price
Conversion rate
0.3%
Avg BSR
#167
Page quality
0%
Prime
67%
Sponsored
78%
Out of stock
3.4%
Avg brand age
35 months
Avg seller age
191 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

64 falling

Sellers

175

Top-5 brand share

37%

Top 20: 78%

Top-5 click share

18%

Top 20: 50%

Open market

58%

  • Iris Ohyama13%
  • Rotho8%
  • Stimo7%
  • VASAGLE5%
  • ABBAware5%
  • Vtopmart4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -30.5% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Top schublade search terms

  • schubladen127K/yr
  • schubladenregal42K/yr
  • regal mit körben33K/yr
  • schubladenschrank kunststoff25K/yr
  • schubladenturm37K/yr
  • rollcontainer kunststoff23K/yr
  • schubladenschrank schmal22K/yr
  • schubladen regal17K/yr
  • schubladenschrank küche13K/yr
  • kleines regal mit schubladen12K/yr
All search terms

Top schublade products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€9024%€2K6%€3K8%€4K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about schublade

What buyers praise and complain about, mined from review topics.

What buyers love

Montage/Installation22%

“Einfache Installation”

Qualität insgesamt15%

“Super Produkt”

Stärke9%

“robust”

Benutzerfreundlichkeit8%

“Super DIY-Schublade”

Preis-Leistungs-Verhältnis7%

“Preis-Leistung super”

Speicherkapazität7%

“Super Aufbewahrungsset”

Gesamtgröße6%

“Passt”

beworben Vs Tatsächliches Produkt5%

“Produkt so wie es sein soll”

Design insgesamt3%

“Design & Stauraum”

Anleitung/Benutzerhandbuch/Fehlerbehebung2%

“Super Produkt mit einer hervorragenden Anleitung”

What buyers complain about

Qualität insgesamt15%

“Qualität ungenügend”

Montage/Installation11%

“Anbringung bissl tricky”

Gesamtgröße7%

“Passt nicht”

Preis-Leistungs-Verhältnis7%

“Sein Geld nicht wert”

Stärke5%

“Etwas wacklig”

Defekt Material/Teile5%

“Defekte Schublade”

Geruch4%

“Stinken ohne Ende”

Materialqualität3%

“Billiges Material”

beworben Vs Tatsächliches Produkt3%

“Bezeichnung unzutreffend”

Gleichgewicht/Stabilität2%

“Etwas wacklig”

Top return reasons

Gesamtgröße50%
Defekt Material/Teile16%
Qualität insgesamt5%
Funktionalität insgesamt3%
Montage/Installation3%
Gewicht schwer2%
beworben Vs Tatsächliches Produkt2%
Materialqualität2%
Farbe2%
Mechanismus probleme2%

Common questions

Is schublade profitable to sell on Amazon Germany?
The niche generates €45K/yr across 121 tracked products. 8 of 22 products launched in the last 360 days are still selling. 90-day search growth is -30.5%. Flapen's verdict: Worth a look (54/100).
How competitive is the schublade niche?
64 brands and 175 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in schublade?
Top complaints mined from reviews: Qualität insgesamt, Montage/Installation, Gesamtgröße. The return rate is 1.8%.
When does demand for schublade peak?
Demand peaks in Jan; the busiest month runs 1.9× the quietest.
What does it cost to enter the schublade niche?
Listings span €10.71–€110.73; the average listing price is €34.70 (sweet spot $15–$100). The average incumbent carries 2,071 reviews — the moat a new listing must climb.