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Schublade

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.3% of searches, so Schublade is a Maybe.

Flapen Score
54
54 / 100
Top 23% of 4,240 Küche, Haushalt & Wohnen niches · +6 vs the category median of 48
Market size
€45K/yr419K searches / yr
90-day growth
-30.5%search demand this quarter
Competition
18%top-5 click share · 64 brands · 175 sellers

Flapen Score

Schublade against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Schublade is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schublade market on Amazon at a glance

Shoppers on Amazon Germany searched for Schublade 419K times last year and spent an estimated €45K. The top 5 brands take 37% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -30.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months
419K
Growth, 90 days vs prior 90
-30.5%
Conversion, latest week
0.3%
Market size, estimated
€45Ka year
Peak month
January1.9× the quietest month
Top search term
schubladen127K searches a year

02 · Price

A sale here is worth €34.70.

Listings sell for €34.70 on average, from €10.71 to €110.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €34.70 that is €0 to €3K a year per listing.

Average price
€34.70inside the $15 to $100 sweet spot
Price range
€10.71–€110.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
1.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #167 within Aufbewahrung & Organisation. It carries 2,071 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
67%
Out of stock, average day
3.4%
Average rank
#167in Aufbewahrung & Organisation
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
2,071per listing
Listings tracked
121

04 · Newcomers

8 of last year's 22 launches cleared the first-year sales bar.

22 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
8Amazon's first-year sales bar
Average brand age
35 months

Products

Top Schublade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

€0€902€2K€3K€4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 falling

Sellers

175

Est. top-5 brand share

37%

Top 20: 78%

Est. top-5 click share

18%

Top 20: 50%

Open market

58%

  • Iris Ohyama13%
  • Rotho8%
  • Stimo7%
  • VASAGLE5%
  • ABBAware5%
  • Vtopmart4%

Demand

Schublade search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.9×

Search terms

Top Schublade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schubladen127K/yr
  • schubladenregal42K/yr
  • regal mit körben33K/yr
  • schubladenschrank kunststoff25K/yr
  • schubladenturm37K/yr
  • rollcontainer kunststoff23K/yr
  • schubladenschrank schmal22K/yr
  • schubladen regal17K/yr
  • schubladenschrank küche13K/yr
  • kleines regal mit schubladen12K/yr

Reviews and returns

What reviews say buyers love and hate about Schublade

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Montage/Installation”
15%of negative reviews mention “Qualität insgesamt”
1.8%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Schublade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data