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Schneedecke

Fail

Demand is soft, at -84.2% this quarter, so Schneedecke is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€54K/yr64K searches / yr
90-day growth
-84.2%search demand this quarter
Competition
100%top-5 click share · 3 brands · 4 sellers

Flapen Score

Schneedecke against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Schneedecke is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schneedecke market on Amazon at a glance

Shoppers on Amazon Germany searched for Schneedecke 64K times last year and spent an estimated €54K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 12.0% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.0% of those searches ended in a purchase. Searches in the last 90 days moved -84.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
-84.2%
Conversion, latest week
12.0%
Market size, estimated
€54Ka year
Peak month
November362.5× the quietest month
Top search term
schneedecke14K searches a year

02 · Price

A sale here is worth €7.07.

Listings sell for €7.07 on average, from €6.69 to €7.82. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €7.07 that is €0 to €707 a year per listing.

Average price
€7.07under the $15 to $100 sweet spot
Price range
€6.69–€7.82
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€707
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 49.4% of listings are out of stock. The average listing ranks #37 within Saisonale Deko. It carries 72 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
49.4%
Average rank
#37in Saisonale Deko
Average rating
4.33 starsAmazon Germany average 4.37 stars
Average reviews
72per listing
Listings tracked
3

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Schneedecke products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

€0€8K€16K€24K€33K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • RUIBIXING56%
  • Yukiyi24%
  • XIMISHOP20%

Demand

Schneedecke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 362.5×

Search terms

Top Schneedecke search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schneedecke14K/yr
  • schneeteppich3K/yr
  • schneematte9K/yr
  • schneematte schneevlies5K/yr
  • schneeteppich deko5K/yr
  • deko schneematte5K/yr
  • schneedecke deko weihnachten19K/yr
  • schneedecke für weihnachtsdorf5K/yr

Reviews and returns

What reviews say buyers love and hate about Schneedecke

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
50%of negative reviews mention “Dicke”
2.0%of orders come back
“für meine Zwecke etwas zu dünn.”
A buyer, on “Dicke”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Schneedecke questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data