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Schneebesen

Fail

Demand is soft, at -36.5% this quarter, so Schneebesen is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€525K/yr686K searches / yr
90-day growth
-36.5%search demand this quarter
Competition
63%top-5 click share · 15 brands · 77 sellers

Flapen Score

Schneebesen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Schneebesen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schneebesen market on Amazon at a glance

Shoppers on Amazon Germany searched for Schneebesen 686K times last year and spent an estimated €525K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €525K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-36.5%
Conversion, latest week
8.0%
Market size, estimated
€525Ka year
Peak month
January2.4× the quietest month
Top search term
schneebesen486K searches a year

02 · Price

A sale here is worth €9.54.

Listings sell for €9.54 on average, from €4.06 to €17.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At €9.54 that is €24K to €29K a year per listing.

Average price
€9.54under the $15 to $100 sweet spot
Price range
€4.06–€17.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
€24K–€29K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #30 within Backen. It carries 1,881 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#30in Backen
Average rating
4.46 starsAmazon Germany average 4.37 stars
Average reviews
1,881per listing
Listings tracked
20

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Schneebesen products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 15, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

€0€26K€53K€79K€105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

77

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

12%

  • WMF41%
  • FACKELMANN17%
  • Amazon Basics15%
  • Newaner8%
  • Walfos5%
  • wenco3%
  • Open — no brand owns it (9 brands, 12%)

Demand

Schneebesen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Schneebesen search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schneebesen486K/yr
  • schneebesen edelstahl88K/yr
  • rührbesen27K/yr
  • wmf schneebesen25K/yr
  • whisk19K/yr
  • schneebesen wmf19K/yr
  • schneebesen set10K/yr
  • edelstahl schneebesen5K/yr
  • wisk2K/yr
  • schneebesen küche4K/yr

Reviews and returns

What reviews say buyers love and hate about Schneebesen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Haltbarkeit”
0.7%of orders come back
“Schlechte Haltbarkeit”
A buyer, on “Haltbarkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Schneebesen questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data