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Schmincke Aquarellfarbe

Fail

The top 5 brands take 99% of clicks, so Schmincke Aquarellfarbe is a Fail.

Flapen Score
41
41 / 100
Ranks 3,205 of 4,240 Küche, Haushalt & Wohnen niches · −7 vs the category median of 48
Market size
€142K/yr199K searches / yr
90-day growth
-24.0%search demand this quarter
Competition
39%top-5 click share · 6 brands · 68 sellers

Flapen Score

Schmincke Aquarellfarbe against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Schmincke Aquarellfarbe is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schmincke Aquarellfarbe market on Amazon at a glance

Shoppers on Amazon Germany searched for Schmincke Aquarellfarbe 199K times last year and spent an estimated €142K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €142K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-24.0%
Conversion, latest week
1.2%
Market size, estimated
€142Ka year
Peak month
November2.1× the quietest month
Top search term
schmincke aquarellfarbe49K searches a year

02 · Price

A sale here is worth €58.59.

Listings sell for €58.59 on average, from €4.75 to €202.39. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €58.59 that is €0 to €6K a year per listing.

Average price
€58.59inside the $15 to $100 sweet spot
Price range
€4.75–€202.39
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #711 within Malen. It carries 1,264 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
78%
Out of stock, average day
10.0%
Average rank
#711in Malen
Average rating
4.70 starsAmazon Germany average 4.37 stars
Average reviews
1,264per listing
Listings tracked
40

04 · Newcomers

6 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
55 months

Products

Top Schmincke Aquarellfarbe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

€0€4K€9K€13K€17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

68

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 82%

Open market

0%

  • Schmincke90%
  • Modulor4%
  • Winsor & Newton3%
  • Artecho1%
  • Fuumuui1%
  • Faber-Castell1%
  • Open — no brand owns it (0%)

Demand

Schmincke Aquarellfarbe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Schmincke Aquarellfarbe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • schmincke aquarellfarbe49K/yr
  • schmincke horadam aquarell29K/yr
  • schmincke21K/yr
  • aquarellfarben schmincke25K/yr
  • schmincke aquarellkasten14K/yr
  • schmincke horadam11K/yr
  • schmincke aquarell11K/yr
  • horadam aquarellfarben7K/yr
  • schmincke akademie aquarell7K/yr
  • schmincke aquarellfarben kasten8K/yr

Reviews and returns

What reviews say buyers love and hate about Schmincke Aquarellfarbe

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Farbe”
14%of negative reviews mention “Produktzustand”
0.4%of orders come back
“Gebraucht?! Bereits benutzt!. Die Farbe Nr 494 wurde bereits benutzt/angemischt, und es fehlt Pigment!”
A buyer, on “Produktzustand”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Schmincke Aquarellfarbe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data