Is schlüsselbrett profitable to sell on Amazon Germany?

The niche generates €606K/yr across 38 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (53/100).

How competitive is the schlüsselbrett niche?

25 brands and 64 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in schlüsselbrett?

Top complaints mined from reviews: Haltbarkeit, Materialqualität, Gesamtgröße. The return rate is 2.0%.

When does demand for schlüsselbrett peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the schlüsselbrett niche?

Listings span €5.00–€29.22; the average listing price is €16.58 (sweet spot $15–$100). The average incumbent carries 637 reviews — the moat a new listing must climb.

schlüsselbrett

Worth a look

Shows a sweet-spot price point ($16.58 avg), but soft demand (-27.6% this quarter) keeps it on the watch list.

Avg price

Great€16.58

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Returns

Great2.0%

return rate — above 5% kills the launch gate

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Good636.74

avg incumbent reviews — the moat a new listing must climb

Market size

Good€606K

€606K/yr · 2.3M searches

Price range

Good€5.00–€29.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon Germany niche tracking, schlüsselbrett is a €606K/yr Amazon Germany market (2.3M searches/yr). The top 5 brands hold 57% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

schlüsselbrett market data

Units sold / yr: 30K–40K; avg 500–750/product
Revenue / yr: €497K–€663K; units × avg price
Conversion rate: 1.6%
Avg BSR: #47
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 10.4%
Avg brand age: 33 months
Avg seller age: 188 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 falling

Sellers

Top-5 brand share

57%

Top 20: 96%

Top-5 click share

40%

Top 20: 83%

Open market

37%

Kazai.16%
SWTYMIKI16%
Kldgris11%
niffgaff7%
pickpiff7%
HapiRm6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top schlüsselbrett search terms

schlüsselbrett1.4M/yr -21.4%1.3% conv.
schlüsselbrett wand116K/yr -71.1%0.0% conv.
schlüsselbrett mit ablage123K/yr -26.1%1.0% conv.
schlüsselhaken86K/yr -20.1%0.5% conv.
schlüsselhalter78K/yr -14.1%0.5% conv.
schlüsselboard65K/yr -22.9%1.0% conv.
schlüsselbrett holz70K/yr -33.6%0.4% conv.
schlüsselbrett ohne bohren45K/yr +0.6%1.5% conv.
schlüssel aufbewahrung53K/yr -21.3%0.3% conv.
key holder42K/yr -0.2%0.4% conv.

All search terms

Top schlüsselbrett products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SWTYMIKI Schlüsselbrett mit Holztablett und 6 Haken - Multifunktionales Schlüsselhalter/Schlüsselboard Schlüsselbrett mit Ablage für Flur Schlafzimmer & Küche Hängen Küchenbesteck

SWTYMIKI€8.264.6★2,512 rev

Kazai. Schlüsselbrett Toke | Minimalistisches Schlüsselhaken-Design aus Berlin | Moderner Schlüsselhalter mit Ablage aus Holz | Schlüsselregal als Flur Möbel für die Wand | Eiche

Kazai.€28.684.7★671 rev

Kldgris Schlüsselbrett mit Ablage Dekoratives Holz Wandregal Schlüsselbrett Holz Schwarz mit 5 Schlüsselhaken für Eingang Flur Schlafzimmer Wohnzimmer

Kldgris€15.334.5★763 rev

pickpiff Selbstklebender Schlüsselhaken zur Wandmontage Schlüsselhalter ohne Bohren Schwarz 1 Stück

pickpiff€7.454.7★1,709 rev

niffgaff Schlüsselhalter Wandmontage Selbstklebende Metallhaken mit Ablage Bohrenfrei Schlüsselablage für Tür und Wand Schwarz

niffgaff€7.794.6★867 rev

Newest

by launch date

LONHCHI Schlüsselbrett Holz mit Ablage Schlüsselablage Wand mit 7 Schlüsselhaken Dekoratives Schlüsselhalter Schlüsselbrett mit Ablage für Eingang Wohnzimme Flur Schrank Schwarz

LONHCHI€11.8313 rev

6mo ago

HapiRm Schlüsselbrett mit Ablage Shlüsselhaken mit Holztablett & 6 Haken

HapiRm€8.63205 rev

8mo ago

Designfabrik Hamburg Schlüsselbrett | Moderne Schlüsselaufbewahrung mit Ablage | Schlüsselhalter zur Wandmontage aus Metall | Minimalistisches Design für Flur & Eingang | Schwarz

Designfabrik Hamburg€23.70121 rev

9mo ago

Kazai. Schlüsselbrett Tone | Minimalistisches Schlüsselhaken-Design aus Berlin | Moderner Schlüsselhalter mit Ablage aus Metall | Schlüsselboard als Flur Möbel für die Wand | Schwarz

Kazai.€24.09141 rev

9mo ago

Lemodie Schlüsselbrett mit Ablage Holz Eiche 6 Schlüsselhaken Moderner Schlüsselhalter Wand Schlüsselleiste zur Schlüsselaufbewahrung Schlüsselboard Key Holder 28x10cm

Lemodie€20.7914 rev

10mo ago

What buyers say about schlüsselbrett

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt22%

“V nice quality”

Design insgesamt10%

“Cleanes Design”

Montage/Installation9%

“Leicht zu installieren”

Benutzerfreundlichkeit9%

“Gute Übersicht, leichte Handhabung”

Preis-Leistungs-Verhältnis8%

“Super Preis / Leistung”

beworben Vs Tatsächliches Produkt8%

“Erfüllt di Beschreibung”

Stärke7%

“Robust”

Gesamtgröße6%

“Passt”

Haftung/Klebrigkeit3%

“Leicht aufzuhängen (Kleben oder Bohren)”

Haltbarkeit2%

“langlebigen Eindruck.”

What buyers complain about

Haltbarkeit13%

“Haltbarkeit nicht überzeugend”

Materialqualität13%

“Billig Material plus Beschädigung”

Gesamtgröße12%

“Alles ok, Abmessungen falsch”

Qualität insgesamt11%

“Müll”

Preis-Leistungs-Verhältnis8%

“Teuer”

Haftung/Klebrigkeit5%

“hält nicht, kleber schwach”

Montage/Installation3%

“Wieder mal Schraubenschrott”

Verriegelungsmechanismus2%

“Eine ist beim reindrehen abgebrochen”

Defekt Material/Teile2%

“Die Teile können nicht zusammengeschraubt werden”

beworben Vs Tatsächliches Produkt2%

“Konnte man auf den Fotos so leider nicht erkennen”

Top return reasons

Gesamtgröße56%

Farbe8%

Qualität insgesamt5%

Gewicht schwer5%

Defekt Material/Teile4%

Materialqualität3%

Lackqualität3%

beworben Vs Tatsächliches Produkt3%

Haftung/Klebrigkeit2%

Kompatibilität – insgesamt2%

Common questions

Is schlüsselbrett profitable to sell on Amazon Germany?: The niche generates €606K/yr across 38 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (53/100).
How competitive is the schlüsselbrett niche?: 25 brands and 64 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in schlüsselbrett?: Top complaints mined from reviews: Haltbarkeit, Materialqualität, Gesamtgröße. The return rate is 2.0%.
When does demand for schlüsselbrett peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the schlüsselbrett niche?: Listings span €5.00–€29.22; the average listing price is €16.58 (sweet spot $15–$100). The average incumbent carries 637 reviews — the moat a new listing must climb.