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Runder Spiegel

Fail

Demand is soft, at -25.4% this quarter, so Runder Spiegel is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€211K/yr564K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
49%top-5 click share · 19 brands · 28 sellers

Flapen Score

Runder Spiegel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Runder Spiegel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Runder Spiegel market on Amazon at a glance

Shoppers on Amazon Germany searched for Runder Spiegel 564K times last year and spent an estimated €211K. The top 5 brands take 78% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 564K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €211K a year.

Searches, last 12 months
564K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
1.3%
Market size, estimated
€211Ka year
Peak month
November1.8× the quietest month
Top search term
spiegel rund188K searches a year

02 · Price

A sale here is worth €29.90.

Listings sell for €29.90 on average, from €8.16 to €82.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €29.90 that is €3K to €7K a year per listing.

Average price
€29.90inside the $15 to $100 sweet spot
Price range
€8.16–€82.18
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
1.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #78 within Spiegel. It carries 1,035 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
61%
Out of stock, average day
9.6%
Average rank
#78in Spiegel
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,035per listing
Listings tracked
33

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Runder Spiegel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

€0€8K€17K€25K€34K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

28

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 86%

Open market

19%

  • BEAUTYPEAK33%
  • SONGMICS25%
  • WOLTU7%
  • Amazing Tour7%
  • Koonmi5%
  • YCHMIR2%

Demand

Runder Spiegel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Runder Spiegel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • spiegel rund188K/yr
  • runder spiegel104K/yr
  • spiegel rund schwarz48K/yr
  • wandspiegel rund36K/yr
  • spiegel rund 60 cm30K/yr
  • spiegel rund 80cm28K/yr
  • spiegel rund holz17K/yr
  • spiegel rund 50cm13K/yr
  • runder spiegel 80 cm11K/yr
  • spiegel rund holzrahmen11K/yr

Reviews and returns

What reviews say buyers love and hate about Runder Spiegel

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
56%of negative reviews mention “Qualität insgesamt”
1.7%of orders come back
“Minderwertige Qualität”
A buyer, on “Qualität insgesamt”56% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Runder Spiegel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data