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Reiskocher Mikrowelle

Fail

Demand is soft, at -34.8% this quarter, so Reiskocher Mikrowelle is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€104K/yr116K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
65%top-5 click share · 14 brands · 60 sellers

Flapen Score

Reiskocher Mikrowelle against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Reiskocher Mikrowelle is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reiskocher Mikrowelle market on Amazon at a glance

Shoppers on Amazon Germany searched for Reiskocher Mikrowelle 116K times last year and spent an estimated €104K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
4.3%
Market size, estimated
€104Ka year
Peak month
January1.9× the quietest month
Top search term
reiskocher mikrowelle68K searches a year

02 · Price

A sale here is worth €20.70.

Listings sell for €20.70 on average, from €8.30 to €93.60. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €20.70 that is €5K to €10K a year per listing.

Average price
€20.70inside the $15 to $100 sweet spot
Price range
€8.30–€93.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #256 within Elektrische Küchengeräte. It carries 2,406 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
4.8%
Average rank
#256in Elektrische Küchengeräte
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
2,406per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Reiskocher Mikrowelle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

60

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

19%

  • Brand 130%
  • Brand 214%
  • Brand 314%
  • Brand 49%
  • Brand 57%
  • Brand 67%

Demand

Reiskocher Mikrowelle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Reiskocher Mikrowelle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reiskocher mikrowelle68K/yr
  • mikrowellen reiskocher15K/yr
  • tupperware reiskocher5K/yr
  • mikrowelle reiskocher6K/yr
  • reiskocher tupperware6K/yr
  • tupperware reiskocher für mikrowelle7K/yr
  • reiskocher tupper5K/yr
  • reiskocher mikrowelle tupperware4K/yr

Reviews and returns

What reviews say buyers love and hate about Reiskocher Mikrowelle

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Benutzerfreundlichkeit”
17%of negative reviews mention “Mikrowellengeeignet”
1.6%of orders come back
“Nicht zum Reis oder Nudeln in Mikrowelle geeignet, Deckel hebt ab und schäumt über, es schwimmt in der Mikrowelle, 1 Stern nur für gutes Material, aber kein Stern für Funktion”
A buyer, on “Mikrowellengeeignet”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Reiskocher Mikrowelle questions

Answered from the same tracked data.