Reiskocher
MaybeShoppers spend an estimated $4.0M a year here. But demand is soft, at -22.2% this quarter, so Reiskocher is a Maybe.
- Flapen Score
- 52 / 100Top 30% of 4,240 Küche, Haushalt & Wohnen niches · +4 vs the category median of 4852
- Market size
- €4.0M/yr3.6M searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 54%top-5 click share · 14 brands · 94 sellers
Flapen Score
Reiskocher against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Reiskocher is stronger. Inside it, weaker.
Market
The Reiskocher market on Amazon at a glance
Shoppers on Amazon Germany searched for Reiskocher 3.6M times last year and spent an estimated €4.0M. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 2.2% of those searches ended in a purchase.
Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €4.0M a year.
- Searches, last 12 months
- 3.6M
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 2.2%
- Market size, estimated
- €4.0Ma year
- Peak month
- November1.9× the quietest month
- Top search term
- reiskocher2.3M searches a year
02 · Price
A sale here is worth €50.14.
Listings sell for €50.14 on average, from €19.54 to €111.79. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At €50.14 that is €100K to €125K a year per listing.
- Average price
- €50.14inside the $15 to $100 sweet spot
- Price range
- €19.54–€111.79
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- €100K–€125K
- Returns
- 2.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #12 within Elektrische Küchengeräte. It carries 5,159 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 89%
- Out of stock, average day
- 2.1%
- Average rank
- #12in Elektrische Küchengeräte
- Average rating
- 4.41 starsAmazon Germany average 4.37 stars
- Average reviews
- 5,159per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Reiskocher products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
94
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
54%
Top 20: 91%
Open market
14%
- Brand 134%
- Brand 229%
- Brand 39%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (8 brands, 14%)
Demand
Reiskocher search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Reiskocher search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- reiskocher2.3M/yr
- rice cooker492K/yr
- reiskocher klein324K/yr
- reishunger reiskocher99K/yr
- mini reiskocher63K/yr
- reiskocher reishunger48K/yr
- reis kocher28K/yr
- rice cooker small15K/yr
- reiskocher 1l26K/yr
- reiskocher ninja23K/yr
Reviews and returns
What reviews say buyers love and hate about Reiskocher
We read the reviews and the return reasons for every product selling here.
“2 x Defekt nach 1 Jahr”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Reiskocher questions
Answered from the same tracked data.









