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Regenbogen

Maybe

The top 5 brands take only 28% of clicks. But shoppers spend an estimated $62K a year here, so Regenbogen is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 4,240 Küche, Haushalt & Wohnen niches · +9 vs the category median of 48
Market size
€62K/yr403K searches / yr
90-day growth
+19.5%search demand this quarter
Competition
24%top-5 click share · 70 brands · 107 sellers

Flapen Score

Regenbogen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Regenbogen is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regenbogen market on Amazon at a glance

Shoppers on Amazon Germany searched for Regenbogen 403K times last year and spent an estimated €62K. The top 5 brands take 28% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 403K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +19.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
403K
Growth, 90 days vs prior 90
+19.5%
Conversion, latest week
1.6%
Market size, estimated
€62Ka year
Peak month
July1.5× the quietest month
Top search term
regenbogen185K searches a year

02 · Price

A sale here is worth €9.80.

Listings sell for €9.80 on average, from €2.12 to €40.28. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At €9.80 that is €0 to €980 a year per listing.

Average price
€9.80under the $15 to $100 sweet spot
Price range
€2.12–€40.28
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
€0–€980
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #149 within Partyzubehör & Dekoration. It carries 1,674 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#149in Partyzubehör & Dekoration
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
1,674per listing
Listings tracked
83

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Regenbogen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 24% of clicks. An open shelf where new products get seen.

Brands

70 falling

Sellers

107

Top-5 brand share

28%

Top 20: 65%

Top-5 click share

24%

Top 20: 58%

Open market

68%

  • Brand 17%
  • Brand 27%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Regenbogen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Regenbogen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regenbogen185K/yr
  • regenbogen deko59K/yr
  • regenbogen deko kindergeburtstag55K/yr
  • rainbow51K/yr
  • regenbogen geburtstag9K/yr
  • regenbogen kindergeburtstag10K/yr
  • deko regenbogen9K/yr
  • regenbogen geschenk8K/yr
  • regenbogen kinder10K/yr
  • regenbogen party7K/yr

Reviews and returns

What reviews say buyers love and hate about Regenbogen

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Farbe”
16%of negative reviews mention “Gesamtgröße”
0.9%of orders come back
“Kleiner, als abgebildet”
A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Regenbogen questions

Answered from the same tracked data.