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Regaleinsatz

Fail

Demand is soft, at -32.6% this quarter, so Regaleinsatz is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€81K/yr339K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
35%top-5 click share · 30 brands · 61 sellers

Flapen Score

Regaleinsatz against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Regaleinsatz is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regaleinsatz market on Amazon at a glance

Shoppers on Amazon Germany searched for Regaleinsatz 339K times last year and spent an estimated €81K. The top 5 brands take 63% of clicks. Demand peaks in Jan. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €81K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
1.3%
Market size, estimated
€81Ka year
Peak month
January2.0× the quietest month
Top search term
regaleinsatz51K searches a year

02 · Price

A sale here is worth €18.30.

Listings sell for €18.30 on average, from €8.39 to €35.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €18.30 that is €0 to €2K a year per listing.

Average price
€18.30inside the $15 to $100 sweet spot
Price range
€8.39–€35.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #61 within Aufbewahrung & Organisation. It carries 2,746 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#61in Aufbewahrung & Organisation
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
2,746per listing
Listings tracked
52

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Regaleinsatz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

61

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

35%

Top 20: 72%

Open market

32%

  • Brand 140%
  • Brand 26%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Regaleinsatz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Regaleinsatz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regaleinsatz51K/yr
  • schrankregal45K/yr
  • schrank regal36K/yr
  • schrankeinsatz20K/yr
  • küchenschrank regal25K/yr
  • regal für schrank innen19K/yr
  • regaleinsatz für küchenschrank23K/yr
  • regaleinsatz für schrank17K/yr
  • spülschrank organizer ausziehbar11K/yr
  • unter waschbecken organizer13K/yr

Reviews and returns

What reviews say buyers love and hate about Regaleinsatz

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Montage/Installation”
12%of negative reviews mention “Qualität insgesamt”
2.1%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Regaleinsatz questions

Answered from the same tracked data.