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Regal Gold

Fail

Demand is soft, at -35.6% this quarter, so Regal Gold is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€32K/yr82K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
38%top-5 click share · 24 brands · 33 sellers

Flapen Score

Regal Gold against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Regal Gold is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Regal Gold market on Amazon at a glance

Shoppers on Amazon Germany searched for Regal Gold 82K times last year and spent an estimated €32K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
1.1%
Market size, estimated
€32Ka year
Peak month
November2.1× the quietest month
Top search term
regal gold30K searches a year

02 · Price

A sale here is worth €36.15.

Listings sell for €36.15 on average, from €15.07 to €88.83. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €36.15 that is €0 to €4K a year per listing.

Average price
€36.15inside the $15 to $100 sweet spot
Price range
€15.07–€88.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
2.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 22.3% of listings are out of stock. The average listing ranks #417 within Aufbewahrung & Organisation. It carries 1,273 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
69%
Out of stock, average day
22.3%
Average rank
#417in Aufbewahrung & Organisation
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
1,273per listing
Listings tracked
39

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Regal Gold products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

33

Top-5 brand share

71%

Top 20: 97%

Top-5 click share

38%

Top 20: 82%

Open market

25%

  • Brand 148%
  • Brand 28%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Regal Gold search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Regal Gold search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • regal gold30K/yr
  • wandregal gold24K/yr
  • bücherregal gold5K/yr
  • regal gold metall5K/yr
  • gold regal5K/yr
  • goldenes regal4K/yr
  • eckregal gold4K/yr
  • wandregal gold metall4K/yr
  • vasagle gold1K/yr

Reviews and returns

What reviews say buyers love and hate about Regal Gold

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Montage/Installation”
18%of negative reviews mention “Farbe”
2.1%of orders come back
“Das Gold ist eher gelb”
A buyer, on “Farbe”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Regal Gold questions

Answered from the same tracked data.