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Red Cups

Fail

Shoppers spend an estimated $47K a year here, so Red Cups is a Fail.

Flapen Score
47
47 / 100
Ranks 2,225 of 4,240 Küche, Haushalt & Wohnen niches · −1 vs the category median of 48
Market size
€47K/yr32K searches / yr
90-day growth
+67.3%search demand this quarter
Competition
79%top-5 click share · 8 brands · 11 sellers

Flapen Score

Red Cups against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Red Cups is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Cups market on Amazon at a glance

Shoppers on Amazon Germany searched for Red Cups 32K times last year and spent an estimated €47K. The top 5 brands take 94% of clicks. Demand peaks in Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.1% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 12.1% of those searches ended in a purchase. Searches in the last 90 days moved +67.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+67.3%
Conversion, latest week
12.1%
Market size, estimated
€47Ka year
Peak month
July2.0× the quietest month
Top search term
red cups18K searches a year

02 · Price

A sale here is worth €12.10.

Listings sell for €12.10 on average, from €7.38 to €17.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €12.10 that is €1K to €3K a year per listing.

Average price
€12.10under the $15 to $100 sweet spot
Price range
€7.38–€17.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #143 within Einweg. It carries 719 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
83%
Out of stock, average day
11.5%
Average rank
#143in Einweg
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
719per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Red Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

11

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

4%

  • Brand 145%
  • Brand 218%
  • Brand 317%
  • Brand 410%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Red Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.0×

Search terms

Top Red Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red cups18K/yr
  • rote becher4K/yr
  • rote plastikbecher4K/yr
  • plastikbecher rot3K/yr
  • red cups 100 stück3K/yr

Reviews and returns

What reviews say buyers love and hate about Red Cups

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Stärke”
20%of negative reviews mention “Dicke”
0.6%of orders come back
“Material zu dünn”
A buyer, on “Dicke”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Red Cups questions

Answered from the same tracked data.