Is Red Bull Racing profitable to sell on Amazon Germany?

Flapen scores Red Bull Racing 45 out of 100 on Amazon Germany, a Fail. Shoppers spend €228K a year across 24 tracked products. 1 of the 7 products launched in the last year cleared the first-year sales bar. Search demand grew -28.4% in the last 90 days.

How competitive is the Red Bull Racing niche on Amazon Germany?

12 brands and 228 sellers compete in Red Bull Racing on Amazon Germany. The top 5 Red Bull Racing products take 54% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Red Bull Racing?

Red Bull Racing buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Qualität insgesamt, and Materialqualität. An estimated 1.0% of orders come back.

When does demand for Red Bull Racing peak?

Search demand for Red Bull Racing on Amazon Germany peaks in Sep–Oct–Nov–Dec, and the busiest month runs 9.9× the quietest.

What does it cost to enter the Red Bull Racing niche?

Red Bull Racing sells for €34.63 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.71 to €138.63. The average product has 1,376 reviews, the count a new listing must catch up to.

Red Bull Racing

Fail

Demand is soft, at -28.4% this quarter, so Red Bull Racing is a Fail.

Flapen Score: 45
45 / 100Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size: €228K/yr456K searches / yr
90-day growth: -28.4%search demand this quarter
Competition: 54%top-5 click share · 12 brands · 228 sellers

Flapen Score

Red Bull Racing against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Red Bull Racing is stronger. Inside it, weaker.

45Fail

This niche Category average

See the method

Market

The Red Bull Racing market on Amazon at a glance

Shoppers on Amazon Germany searched for Red Bull Racing 456K times last year and spent an estimated €228K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €228K a year.

Searches, last 12 months: 456K
Growth, 90 days vs prior 90: -28.4%
Conversion, latest week: 1.4%
Market size, estimated: €228Ka year
Peak month: December9.9× the quietest month
Top search term: max verstappen135K searches a year

02 · Price

A sale here is worth €34.63.

Listings sell for €34.63 on average, from €5.71 to €138.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €34.63 that is €9K to €17K a year per listing.

Average price: €34.63inside the $15 to $100 sweet spot
Price range: €5.71–€138.63
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: €9K–€17K
Returns: 1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #492 within Bilder, Poster, Kunstdrucke & Skulpturen. It carries 1,376 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 54%
Prime listings: 79%
Out of stock, average day: 0.0%
Average rank: #492in Bilder, Poster, Kunstdrucke & Skulpturen
Average rating: 4.55 starsAmazon Germany average 4.37 stars
Average reviews: 1,376per listing
Listings tracked: 24

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 7
Successful launches: 1Amazon's first-year sales bar
Average brand age: 31 months

Products

Top Red Bull Racing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 rising

Sellers

228

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

54%

Top 20: 96%

Open market

12%

Brand 135%
Brand 221%
Brand 314%
Brand 48%
Brand 57%
Brand 63%
Open — no brand owns it (6 brands, 12%)

Demand

Red Bull Racing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.9×

Search terms

Top Red Bull Racing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

max verstappen135K/yr -12.8%0.5% conv.
red bull racing72K/yr -26.1%0.2% conv.
max verstappen fanartikel36K/yr -23.3%0.7% conv.
verstappen22K/yr -3.6%0.4% conv.
redbull racing21K/yr -44.5%0.3% conv.
oracle red bull racing16K/yr -28.6%0.8% conv.
red bull f114K/yr -37.4%0.3% conv.
lego red bull formel 123K/yr -53.3%5.4% conv.
lego f1 red bull18K/yr -54.8%2.8% conv.
verstappen fanartikel10K/yr +4.8%1.0% conv.

Reviews and returns

What reviews say buyers love and hate about Red Bull Racing

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”

21%of negative reviews mention “Preis-Leistungs-Verhältnis”

1.0%of orders come back

“Preis zu hoch”

A buyer, on “Preis-Leistungs-Verhältnis”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Red Bull Racing questions

Answered from the same tracked data.

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