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Räucherwerk

Fail

Demand is soft, at -35.9% this quarter, so Räucherwerk is a Fail.

Flapen Score
45
45 / 100
Ranks 2,587 of 4,240 Küche, Haushalt & Wohnen niches · −3 vs the category median of 48
Market size
€185K/yr347K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
62%top-5 click share · 15 brands · 24 sellers

Flapen Score

Räucherwerk against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Räucherwerk is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Räucherwerk market on Amazon at a glance

Shoppers on Amazon Germany searched for Räucherwerk 347K times last year and spent an estimated €185K. The top 5 brands take 73% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 347K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €185K a year.

Searches, last 12 months
347K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
3.1%
Market size, estimated
€185Ka year
Peak month
December12.7× the quietest month
Top search term
räuchern71K searches a year

02 · Price

A sale here is worth €17.46.

Listings sell for €17.46 on average, from €8.42 to €32.52. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €17.46 that is €2K to €4K a year per listing.

Average price
€17.46inside the $15 to $100 sweet spot
Price range
€8.42–€32.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #99 within Raumdüfte. It carries 1,234 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
6.3%
Average rank
#99in Raumdüfte
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
1,234per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Räucherwerk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

24

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

18%

  • Brand 124%
  • Brand 220%
  • Brand 310%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Räucherwerk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 12.7×

Search terms

Top Räucherwerk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • räuchern71K/yr
  • räucherwerk47K/yr
  • räucherset54K/yr
  • räucher30K/yr
  • räuchern zubehör25K/yr
  • ausräuchern wohnung set12K/yr
  • räucherzubehör14K/yr
  • räucherset hausreinigung14K/yr
  • räucherset gegen negative energie5K/yr
  • räuchern set12K/yr

Reviews and returns

What reviews say buyers love and hate about Räucherwerk

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
37%of negative reviews mention “Geruch”
0.8%of orders come back
“Intensives Aroma”
A buyer, on “Geruch”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Räucherwerk questions

Answered from the same tracked data.