Skip to content

Räuchersand

Fail

Prices span $4.58–$13.96, mostly outside the sweet spot, so Räuchersand is a Fail.

Flapen Score
35
35 / 100
Ranks 3,749 of 4,240 Küche, Haushalt & Wohnen niches · −13 vs the category median of 48
Market size
€33K/yr32K searches / yr
90-day growth
-41.0%search demand this quarter
Competition
81%top-5 click share · 8 brands · 15 sellers

Flapen Score

Räuchersand against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Räuchersand is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Räuchersand market on Amazon at a glance

Shoppers on Amazon Germany searched for Räuchersand 32K times last year and spent an estimated €33K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-41.0%
Conversion, latest week
13.1%
Market size, estimated
€33Ka year
Peak month
December10.6× the quietest month
Top search term
räuchersand28K searches a year

02 · Price

A sale here is worth €7.87.

Listings sell for €7.87 on average, from €4.58 to €13.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €7.87 that is €2K to €4K a year per listing.

Average price
€7.87under the $15 to $100 sweet spot
Price range
€4.58–€13.96
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Dekoartikel. It carries 165 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#183in Dekoartikel
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
165per listing
Listings tracked
9

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Räuchersand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

8%

  • Brand 128%
  • Brand 224%
  • Brand 316%
  • Brand 414%
  • Brand 57%
  • Brand 65%
  • Open — no brand owns it (2 brands, 8%)

Demand

Räuchersand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.6×

Reviews and returns

What reviews say buyers love and hate about Räuchersand

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “beworben Vs Tatsächliches Produkt”
50%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.3%of orders come back
“Falsche Artikelbeschreibung”
A buyer, on “beworben Vs Tatsächliches Produkt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Räuchersand questions

Answered from the same tracked data.