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Räucherkerzen Weihrauch

Fail

Demand is soft, at -66.2% this quarter, so Räucherkerzen Weihrauch is a Fail.

Flapen Score
32
32 / 100
Ranks 3,898 of 4,240 Küche, Haushalt & Wohnen niches · −16 vs the category median of 48
Market size
€20K/yr19K searches / yr
90-day growth
-66.2%search demand this quarter
Competition
88%top-5 click share · 4 brands · 35 sellers

Flapen Score

Räucherkerzen Weihrauch against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Räucherkerzen Weihrauch is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Räucherkerzen Weihrauch market on Amazon at a glance

Shoppers on Amazon Germany searched for Räucherkerzen Weihrauch 19K times last year and spent an estimated €20K. All 4 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 13.5% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -66.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
-66.2%
Conversion, latest week
13.5%
Market size, estimated
€20Ka year
Peak month
December30.3× the quietest month
Top search term
räucherkegel weihrauch6K searches a year

02 · Price

A sale here is worth €7.76.

Listings sell for €7.76 on average, from €3.74 to €15.21. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €7.76 that is €776 to €2K a year per listing.

Average price
€7.76under the $15 to $100 sweet spot
Price range
€3.74–€15.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
€776–€2K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #208 within Raumdüfte. It carries 556 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#208in Raumdüfte
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
556per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Räucherkerzen Weihrauch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Brand 169%
  • Brand 219%
  • Brand 37%
  • Brand 45%
  • Open — no brand owns it (0%)

Demand

Räucherkerzen Weihrauch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 30.3×

Search terms

Top Räucherkerzen Weihrauch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • räucherkegel weihrauch6K/yr
  • räucherkerzen weihrauch8K/yr
  • crottendorfer räucherkerzen weihrauch6K/yr

Reviews and returns

What reviews say buyers love and hate about Räucherkerzen Weihrauch

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Geruch”
38%of negative reviews mention “Geruch”
0.4%of orders come back
“Duft wie billige Seife”
A buyer, on “Geruch”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Räucherkerzen Weihrauch questions

Answered from the same tracked data.