Skip to content

Räucherkerzen

Fail

Demand is soft, at -66.3% this quarter, so Räucherkerzen is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€47K/yr63K searches / yr
90-day growth
-66.3%search demand this quarter
Competition
59%top-5 click share · 2 brands · 31 sellers

Flapen Score

Räucherkerzen against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Räucherkerzen is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Räucherkerzen market on Amazon at a glance

Shoppers on Amazon Germany searched for Räucherkerzen 63K times last year and spent an estimated €47K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -66.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €47K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
-66.3%
Conversion, latest week
7.0%
Market size, estimated
€47Ka year
Peak month
December47.6× the quietest month
Top search term
crottendorfer räucherkerzen51K searches a year

02 · Price

A sale here is worth €10.62.

Listings sell for €10.62 on average, from €1.92 to €17.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €10.62 that is €3K to €5K a year per listing.

Average price
€10.62under the $15 to $100 sweet spot
Price range
€1.92–€17.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
€3K–€5K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

17% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #314 within Raumdüfte. It carries 456 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
17%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#314in Raumdüfte
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
456per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Räucherkerzen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

31

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Räucherkerzen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 47.6×

Reviews and returns

What reviews say buyers love and hate about Räucherkerzen

We read the reviews and the return reasons for every product selling here.

58%of positive reviews mention “Geruch”
64%of negative reviews mention “Geruch”
0.2%of orders come back
“Bunte Mischung mit ähnlichen Geruch”
A buyer, on “Geruch”64% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Räucherkerzen questions

Answered from the same tracked data.