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54

raclette

Worth a look

Shows a $4.4M/yr market, but soft demand (-67.9% this quarter) keeps it on the watch list.

Market size 97Growth 0Conversion 25Competition 67Returns 45Price range 62Avg price 91Brand share 71Review moat 51Quality gap 53

Market size

Incredible€4.4M

€4.4M/yr · 3.8M searches

Avg price

Great€57.19

avg listing price — sweet spot $15–$100

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good€14.46–€151.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,453.46

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-67.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, raclette is a €4.4M/yr Amazon Germany market (3.8M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

raclette market data

Units sold / yr
60K–80K
avg 1,500–2,000/product
Revenue / yr
€3.4M–€4.6M
units × avg price
Conversion rate
2.0%
Avg BSR
#24
Page quality
0%
Prime
89%
Sponsored
71%
Out of stock
3.5%
Avg brand age
64 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

128

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

32%

  • WMF25%
  • Tefal11%
  • SEVERIN10%
  • KESSER9%
  • Princess9%
  • Russell Hobbs5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -67.9% search growth over the last 90 days.
700K500KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 64.6×

Top raclette search terms

  • raclette1.3M/yr
  • raclette 8 personen1.1M/yr
  • raclette 4 personen419K/yr
  • raclette grill168K/yr
  • raclette 6 personen313K/yr
  • wmf raclette105K/yr
  • raclettes35K/yr
  • raklettgerät39K/yr
  • raclette 10 personen143K/yr
  • wmf raclette 8 personen36K/yr
All search terms

Top raclette products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€221K10%€442K15%€663K20%€884K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about raclette

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Super Produkt”

Einfache Reinigung16%

“Schnelle Reinigung”

Preis-Leistungs-Verhältnis13%

“Preis/Leistung Super”

Heizung8%

“Die Wärmeverteilung ist gleichmäßig”

Gesamtgröße5%

“Passt perfekt”

beworben Vs Tatsächliches Produkt4%

“WMF hält was verspricht”

Benutzerfreundlichkeit4%

“Pfännchen: Leicht zu handhaben, robust und hitzebeständig”

Kocherlebnis3%

“Fleisch/ Fisch wird schnell durchgebraten.”

Stärke3%

“Stabil und leicht zu reinigen,”

Temperaturkontrolle2%

“Einstellbarer Thermostat mit Lichtring macht das Regulieren der Temperatur einfach”

What buyers complain about

Heizung19%

“Temperaturentwicklung ist ziemlich dürftig”

Qualität insgesamt14%

“Ungenügende Qualität”

Einfache Reinigung10%

“Leider hat das zu Folge das Fett an den Platten runterläuft und permanent aufgewischt werden muss”

Temperaturkontrolle6%

“Das Problem ist jedoch: Es gibt keinen Temperaturregler”

Preis-Leistungs-Verhältnis6%

“30 Stück für knapp 10 Euro – deutlich teurer pro Stück als die Großpackung”

Hitzebeständigkeit4%

“Wird nichts heiß”

Konnektivität – insgesamt3%

“Verbinden ohne viel Technik”

Gesamtgröße3%

“Sehr klein”

Farbverblassen/Verfärbung3%

“Zudem war nach einmaligen Gebrauch der Stein so stark verfärbt das man diesen nicht mehr normal sauber bekommt”

Dicke3%

“Nicht so dickes Material, eher blechartig”

Top return reasons

Heizung21%
Gesamtgröße20%
Funktionalität insgesamt8%
Produktzustand7%
Qualität insgesamt7%
Kratzfestigkeit4%
Einfache Reinigung3%
Preis-Leistungs-Verhältnis3%
Materialqualität3%
Temperaturkontrolle2%

Common questions

Is raclette profitable to sell on Amazon Germany?
The niche generates €4.4M/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -67.9%. Flapen's verdict: Worth a look (54/100).
How competitive is the raclette niche?
16 brands and 128 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in raclette?
Top complaints mined from reviews: Heizung, Qualität insgesamt, Einfache Reinigung. The return rate is 3.4%.
When does demand for raclette peak?
Demand peaks in Jan–Nov–Dec; the busiest month runs 64.6× the quietest.
What does it cost to enter the raclette niche?
Listings span €14.46–€151.48; the average listing price is €57.19 (sweet spot $15–$100). The average incumbent carries 1,453 reviews — the moat a new listing must climb.