Is quilt profitable to sell on Amazon Germany?

The niche generates €126K/yr across 28 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -61.3%. Flapen's verdict: Skip it (42/100).

How competitive is the quilt niche?

17 brands and 22 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in quilt?

Top complaints mined from reviews: Dicke, Qualität insgesamt, Wärme. The return rate is 1.4%.

When does demand for quilt peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 24.5× the quietest.

What does it cost to enter the quilt niche?

Listings span €15.12–€77.74; the average listing price is €36.76 (sweet spot $15–$100). The average incumbent carries 10,854 reviews — the moat a new listing must climb.

quilt

Skip it

Soft demand (-61.3% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€36.76

avg listing price — sweet spot $15–$100

Price range

Incredible€15.12–€77.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€126K

€126K/yr · 423K searches

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,853.54

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-61.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, quilt is a €126K/yr Amazon Germany market (423K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

quilt market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: €460K–€551K; units × avg price
Conversion rate: 0.8%
Avg BSR: #67
Page quality: 0%
Prime: 71%
Sponsored: 100%
Out of stock: 5.5%
Avg brand age: 56 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

25%

Siebenschläfer20%
sleepling13%
BEDSURE12%
John Cotton12%
Gentle North9%
Welldora8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.5×

Open Trend

Top quilt search terms

winterdecke 135x20070K/yr -65.9%2.2% conv.
winterdecke53K/yr -63.9%0.8% conv.
winter bettdecke34K/yr -46.0%0.7% conv.
winterbettdecke 135x200 extra warm32K/yr -65.5%2.1% conv.
bettdecke winter29K/yr -57.7%1.4% conv.
dicke bettdecke13K/yr -55.6%0.2% conv.
winter blanket14K/yr -35.4%0.2% conv.
winter decke20K/yr -49.7%0.3% conv.
bettdecke 135x200 winter38K/yr -80.6%3.1% conv.
bettdecke dick5K/yr -46.2%0.3% conv.

All search terms

Top quilt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Siebenschläfer Winterdecke 135x200 cm - warme Bettdecke für den Winter (135 x 200 cm Winterbettdecke)

Siebenschläfer€35.034.8★28,624 rev

sleepling Energiespardecke Winter Bettdecke 135x200 Winterdecke

sleepling€19.924.7★1,062 rev

John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm

John Cotton€23.524.6★2,001 rev

Warme Winterdecke 135x200 als Schlafdecke - Bettdecke für Allergiker geeignet - Weiche Steppdecke - Besonders Flauschig & waschbar bei 60

Gentle North€18.014.6★706 rev

BEDSURE Bettdecke 135x200 Winterdecke 450gsm - 4 Jahreszeiten 2 teilig Bettdecken - Inklusive Ganzjahresdecke 135x200 300gsm & Sommerdecke 200x135 150gsm Steppdecke für Winter/Sommer/Vierjahreszeiten

BEDSURE€25.284.7★11,433 rev

Newest

by launch date

John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm

John Cotton€23.522,001 rev

8mo ago

Dreamzie Daunendecke 135x200 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 135x200 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl

Dreamzie€60.84451 rev

8mo ago

ACCURATEX 450GSM Winterdecke 200×200 cm mit Daunenalternative Füllung

ACCURATEX€33.85729 rev

11mo ago

LILENO HOME Premium Winter Bettdecke 135x200 (1er Set) | 95C waschbar Sanitized & Oeko-Tex Decke 135x200 | Allergikerfreundlich Geräuscharm & Wolkenweich | Mikrofaser Blanket Winter Made in EU

LILENO HOME€22.42144 rev

1y ago

Samthus Premium Winterdecke 135x200cm - Oeko-Tex und Dermatest zertifizierte Bettdecke- kuschelige Schlafdecke Zudecke mit Aussenhülle aus 100% Baumwolle - warme Steppdecke - Winter Blanket Duvet

Samthus€42.0187 rev

1y ago

What buyers say about quilt

What buyers praise and complain about, mined from review topics.

What buyers love

Wärme25%

“Super warm”

Qualität insgesamt14%

“Super Produkt”

Komfort insgesamt11%

“Comfortabel”

Gewicht leicht8%

“Wunderbar leicht und angenehm”

Weiches Gefühl7%

“Das Material ist angenehm weich und fühlt sich hochwertig an”

Preis-Leistungs-Verhältnis7%

“Super Produkt für kleines Geld”

beworben Vs Tatsächliches Produkt4%

“just what we needed”

Schlafqualität3%

“Man schläft viel besser darin”

Geruch3%

“stinkt NICHT”

Flaumigkeit2%

“Super Kuscheldecke”

What buyers complain about

Dicke15%

“Viel zu dünn das Material”

Qualität insgesamt8%

“Ziemlich billig und defekt”

Wärme8%

“Mir ist es normalerweise im Laufe der Nacht zu warm im Bett”

Gesamtgröße8%

“Größer als angegeben”

beworben Vs Tatsächliches Produkt7%

“Mengenangaben irreführend”

Geruch4%

“Decke riecht unangenehm”

Geräuschpegel3%

“Laut”

Heizung2%

“Noch garnicht richtig zugedeckt,merkt man wie es warm wird”

Materialqualität2%

“verkehrtes Material”

Preis-Leistungs-Verhältnis2%

“Grudeware für wenig Geld”

Top return reasons

Dünn20%

Gesamtgröße17%

Wärme10%

Qualität insgesamt10%

Gewicht schwer6%

Materialqualität6%