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Quilt

Fail

Demand is soft, at -61.3% this quarter, so Quilt is a Fail.

Flapen Score
42
42 / 100
Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 48
Market size
€126K/yr423K searches / yr
90-day growth
-61.3%search demand this quarter
Competition
50%top-5 click share · 17 brands · 22 sellers

Flapen Score

Quilt against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Quilt is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Quilt market on Amazon at a glance

Shoppers on Amazon Germany searched for Quilt 423K times last year and spent an estimated €126K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.

Searches, last 12 months
423K
Growth, 90 days vs prior 90
-61.3%
Conversion, latest week
0.8%
Market size, estimated
€126Ka year
Peak month
November24.5× the quietest month
Top search term
winterdecke 135x20070K searches a year

02 · Price

A sale here is worth €36.76.

Listings sell for €36.76 on average, from €15.12 to €77.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €36.76 that is €18K to €28K a year per listing.

Average price
€36.76inside the $15 to $100 sweet spot
Price range
€15.12–€77.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
€18K–€28K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #67 within Bettwaren & Bettwäsche. It carries 10,854 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
71%
Out of stock, average day
5.5%
Average rank
#67in Bettwaren & Bettwäsche
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
10,854per listing
Listings tracked
28

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
56 months

Products

Top Quilt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

25%

  • Brand 120%
  • Brand 213%
  • Brand 312%
  • Brand 412%
  • Brand 59%
  • Brand 68%

Demand

Quilt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.5×

Search terms

Top Quilt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winterdecke 135x20070K/yr
  • winterdecke53K/yr
  • winter bettdecke34K/yr
  • winterbettdecke 135x200 extra warm32K/yr
  • bettdecke winter29K/yr
  • dicke bettdecke13K/yr
  • winter blanket14K/yr
  • winter decke20K/yr
  • bettdecke 135x200 winter38K/yr
  • bettdecke dick5K/yr

Reviews and returns

What reviews say buyers love and hate about Quilt

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Wärme”
15%of negative reviews mention “Dicke”
1.4%of orders come back
“Viel zu dünn das Material”
A buyer, on “Dicke”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Quilt questions

Answered from the same tracked data.