Quilt
FailDemand is soft, at -61.3% this quarter, so Quilt is a Fail.
- Flapen Score
- 42 / 100Ranks 3,055 of 4,240 Küche, Haushalt & Wohnen niches · −6 vs the category median of 4842
- Market size
- €126K/yr423K searches / yr
- 90-day growth
- -61.3%search demand this quarter
- Competition
- 50%top-5 click share · 17 brands · 22 sellers
Flapen Score
Quilt against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Quilt is stronger. Inside it, weaker.
Market
The Quilt market on Amazon at a glance
Shoppers on Amazon Germany searched for Quilt 423K times last year and spent an estimated €126K. The top 5 brands take 67% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 423K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €126K a year.
- Searches, last 12 months
- 423K
- Growth, 90 days vs prior 90
- -61.3%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €126Ka year
- Peak month
- November24.5× the quietest month
- Top search term
- winterdecke 135x20070K searches a year
02 · Price
A sale here is worth €36.76.
Listings sell for €36.76 on average, from €15.12 to €77.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At €36.76 that is €18K to €28K a year per listing.
- Average price
- €36.76inside the $15 to $100 sweet spot
- Price range
- €15.12–€77.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €18K–€28K
- Returns
- 1.4%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #67 within Bettwaren & Bettwäsche. It carries 10,854 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 71%
- Out of stock, average day
- 5.5%
- Average rank
- #67in Bettwaren & Bettwäsche
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 10,854per listing
- Listings tracked
- 28
04 · Newcomers
2 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Quilt products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Siebenschläfer Winterdecke 135x200 cm - warme Bettdecke für den Winter (135 x 200 cm Winterbettdecke)
- Price
- €35.03
- Rating
- 4.8/5
- Reviews
- 28,624
- Age
- 4y ago

sleepling Energiespardecke Winter Bettdecke 135x200 Winterdecke
- Price
- €19.92
- Rating
- 4.7/5
- Reviews
- 1,062
- Age
- 3y ago

John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm
- Price
- €23.52
- Rating
- 4.6/5
- Reviews
- 2,001
- Age
- 8mo ago

Warme Winterdecke 135x200 als Schlafdecke - Bettdecke für Allergiker geeignet - Weiche Steppdecke - Besonders Flauschig & waschbar bei 60
- Price
- €18.01
- Rating
- 4.6/5
- Reviews
- 706
- Age
- 1y ago

BEDSURE Bettdecke 135x200 Winterdecke 450gsm - 4 Jahreszeiten 2 teilig Bettdecken - Inklusive Ganzjahresdecke 135x200 300gsm & Sommerdecke 200x135 150gsm Steppdecke für Winter/Sommer/Vierjahreszeiten
- Price
- €25.28
- Rating
- 4.7/5
- Reviews
- 11,433
- Age
- 7y ago
Trending
estimated 90-day click momentum
Utopia Bedding Bettdecke 200 x 200 cm Ganzjahresdecke 370 GSM Füllung atmungsaktive Schlafdecke Steppdecke Super Weiche Kuschelige (Weiß)
- Price
- €21.38
- Rating
- 4.6/5
- Reviews
- 66,534
- Age
- 8y ago

Samthus Premium Winterdecke 135x200cm - Oeko-Tex und Dermatest zertifizierte Bettdecke- kuschelige Schlafdecke Zudecke mit Aussenhülle aus 100% Baumwolle - warme Steppdecke - Winter Blanket Duvet
- Price
- €42.01
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago

Dreamzie Daunendecke 135x200 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 135x200 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl
- Price
- €60.84
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 8mo ago

ACCURATEX 450GSM Winterdecke 200×200 cm mit Daunenalternative Füllung
- Price
- €33.85
- Rating
- 4.7/5
- Reviews
- 729
- Age
- 11mo ago

Uniency Daunendecke 135x200 Winter Extra Warm 100% Baumwollbezug Bettdecke 135x200 Daunen und Federn Daunenbettdecke Winterdecke Federbettdecke Steppdecke|Füllgewicht: 1600 gr.|Ökotex und RDS
- Price
- €57.89
- Rating
- 4.4/5
- Reviews
- 675
- Age
- 2y ago
Newest
by launch date
John Cotton New Way Bettdecke 135x200 - Innovativ & Atmungsaktive Winterdecke für Allergiker | Oeko-Test Zertifiziert Bettdecken | Weiche Microfaser Schlafdecke | Winterdecke 135 x 200 cm
- Price
- €23.52
- Rating
- 4.6/5
- Reviews
- 2,001
- Age
- 8mo ago

Dreamzie Daunendecke 135x200 Daunen Bettdecke - Warm Winterdecke Daunendecke 650gsm - Komfort Bettdecke 135x200 cm - Bettdecken Daunen & Federn - Zertifiziert für Tierwohl
- Price
- €60.84
- Rating
- 4.5/5
- Reviews
- 451
- Age
- 8mo ago

ACCURATEX 450GSM Winterdecke 200×200 cm mit Daunenalternative Füllung
- Price
- €33.85
- Rating
- 4.7/5
- Reviews
- 729
- Age
- 11mo ago

LILENO HOME Premium Winter Bettdecke 135x200 (1er Set) | 95C waschbar Sanitized & Oeko-Tex Decke 135x200 | Allergikerfreundlich Geräuscharm & Wolkenweich | Mikrofaser Blanket Winter Made in EU
- Price
- €22.42
- Rating
- 4.6/5
- Reviews
- 144
- Age
- 1y ago

Samthus Premium Winterdecke 135x200cm - Oeko-Tex und Dermatest zertifizierte Bettdecke- kuschelige Schlafdecke Zudecke mit Aussenhülle aus 100% Baumwolle - warme Steppdecke - Winter Blanket Duvet
- Price
- €42.01
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 flat
Sellers
22
Est. top-5 brand share
67%
Top 20: 100%
Est. top-5 click share
50%
Top 20: 92%
Open market
25%
- Siebenschläfer20%
- sleepling13%
- BEDSURE12%
- John Cotton12%
- Gentle North9%
- Welldora8%
Demand
Quilt search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 24.5×
Search terms
Top Quilt search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- winterdecke 135x20070K/yr
- winterdecke53K/yr
- winter bettdecke34K/yr
- winterbettdecke 135x200 extra warm32K/yr
- bettdecke winter29K/yr
- dicke bettdecke13K/yr
- winter blanket14K/yr
- winter decke20K/yr
- bettdecke 135x200 winter38K/yr
- bettdecke dick5K/yr
Reviews and returns
What reviews say buyers love and hate about Quilt
We read the reviews and the return reasons for every product selling here.
“Viel zu dünn das Material”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Quilt questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









