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pumpkin spice kerze

Skip it

Soft demand (-56.5% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 0Conversion 62Competition 58Returns 96Price range 60Avg price 89Brand share 15Review moat 77Quality gap 67

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great€20.54

avg listing price — sweet spot $15–$100

Review moat

Great453.57

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good5.4%

search→purchase rate — share of searches ending in a sale

Price range

Good€3.49–€32.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad94%

top-5 brand share — brand-locked demand

Market size

Bad€50K

€50K/yr · 46K searches

Growth

Bad-56.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, pumpkin spice kerze is a €50K/yr Amazon Germany market (46K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

pumpkin spice kerze market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
€31K–€41K
units × avg price
Conversion rate
5.4%
Avg BSR
#107
Page quality
0%
Prime
95%
Sponsored
95%
Out of stock
41.5%
Avg brand age
48 months
Avg seller age
186 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

4%

  • La Jolíe Muse84%
  • Candle-Brothers3%
  • Yankee Candle3%
  • TTRWIN2%
  • pajoma2%
  • Skandinavisk2%
  • Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -56.5% search growth over the last 90 days.
15K10KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.1×

Top pumpkin spice kerze search terms

  • la jolie muse duftkerze14K/yr
  • la jolie muse10K/yr
  • duftkerze wald5K/yr
  • duftkerze tanne4K/yr
  • kerze tannenduft4K/yr
  • duftkerze tannenduft5K/yr
  • tannenduft kerze4K/yr
All search terms

Top pumpkin spice kerze products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about pumpkin spice kerze

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch67%

“Mega riecht super”

Qualität insgesamt6%

“Das lila Glas macht einen hochwertigen und dekorativen Eindruck”

Helligkeit/Glanz/Glühen5%

“Schöne Kerze”

Design insgesamt5%

“sehr schönes Design”

Haltbarkeit3%

“Langhaltend wohliges Ambiente”

Zufriedenheit/Vergnügen2%

“Sind zufrieden”

Farbe2%

“Farbe wie beschrieben, sehr schöne Optik”

beworben Vs Tatsächliches Produkt2%

“Alles wie es ein soll”

Preis-Leistungs-Verhältnis1%

“vor allem genialer Angebots Preis”

Geschenk Zweck1%

“eignet sich gut als kleines Geschenk, zum Beispiel zum Muttertag oder einfach als Aufmerksamkeit.”

What buyers complain about

Geruch60%

“Kaum Duft”

Preis-Leistungs-Verhältnis7%

“Preis nicht wert”

Qualität insgesamt6%

“Ich habe diese Kerze zurückgegeben, denn ich bin mit Qualität und der Farbe des Glases nicht zufrieden”

Farbe4%

“Was beige war ist nun weiß”

Gesamtgröße4%

“Ein wenig klein”

beworben Vs Tatsächliches Produkt2%

“Allerdings kommt das Glas im Original nicht so schön rüber, wie auf den Fotos”

Top return reasons

Geruch41%
Gesamtgröße16%
Farbe15%
Defekt Material/Teile8%
Qualität insgesamt7%
Preis-Leistungs-Verhältnis4%
Materialqualität3%
Funktionalität insgesamt2%
Benutzerfreundlichkeit1%
beworben Vs Tatsächliches Produkt1%

Common questions

Is pumpkin spice kerze profitable to sell on Amazon Germany?
The niche generates €50K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -56.5%. Flapen's verdict: Skip it (46/100).
How competitive is the pumpkin spice kerze niche?
8 brands and 16 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in pumpkin spice kerze?
Top complaints mined from reviews: Geruch, Preis-Leistungs-Verhältnis, Qualität insgesamt. The return rate is 0.8%.
When does demand for pumpkin spice kerze peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 25.1× the quietest.
What does it cost to enter the pumpkin spice kerze niche?
Listings span €3.49–€32.30; the average listing price is €20.54 (sweet spot $15–$100). The average incumbent carries 454 reviews — the moat a new listing must climb.