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Pumpkin Spice Kerze

Fail

Demand is soft, at -56.5% this quarter, so Pumpkin Spice Kerze is a Fail.

Flapen Score
46
46 / 100
Ranks 2,414 of 4,240 Küche, Haushalt & Wohnen niches · −2 vs the category median of 48
Market size
€50K/yr46K searches / yr
90-day growth
-56.5%search demand this quarter
Competition
50%top-5 click share · 8 brands · 16 sellers

Flapen Score

Pumpkin Spice Kerze against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pumpkin Spice Kerze is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumpkin Spice Kerze market on Amazon at a glance

Shoppers on Amazon Germany searched for Pumpkin Spice Kerze 46K times last year and spent an estimated €50K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €50K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
-56.5%
Conversion, latest week
5.4%
Market size, estimated
€50Ka year
Peak month
October25.1× the quietest month
Top search term
la jolie muse duftkerze14K searches a year

02 · Price

A sale here is worth €20.54.

Listings sell for €20.54 on average, from €3.49 to €32.30. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €20.54 that is €0 to €2K a year per listing.

Average price
€20.54inside the $15 to $100 sweet spot
Price range
€3.49–€32.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #107 within Kerzen & Kerzenhalter. It carries 454 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
95%
Out of stock, average day
41.5%
Average rank
#107in Kerzen & Kerzenhalter
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
454per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Pumpkin Spice Kerze products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 flat

Sellers

16

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 98%

Open market

4%

  • Brand 184%
  • Brand 23%
  • Brand 33%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pumpkin Spice Kerze search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 25.1×

Search terms

Top Pumpkin Spice Kerze search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • la jolie muse duftkerze14K/yr
  • la jolie muse10K/yr
  • duftkerze wald5K/yr
  • duftkerze tanne4K/yr
  • kerze tannenduft4K/yr
  • duftkerze tannenduft5K/yr
  • tannenduft kerze4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumpkin Spice Kerze

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Geruch”
60%of negative reviews mention “Geruch”
0.8%of orders come back
“Kaum Duft”
A buyer, on “Geruch”60% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Pumpkin Spice Kerze questions

Answered from the same tracked data.