Is Prickelnadel profitable to sell on Amazon Germany?

Flapen scores Prickelnadel 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €36K a year across 18 tracked products. 1 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -36.8% in the last 90 days.

How competitive is the Prickelnadel niche on Amazon Germany?

14 brands and 41 sellers compete in Prickelnadel on Amazon Germany. The top 5 Prickelnadel products take 61% of clicks, and the top 5 brands take 73%.

What do buyers complain about in Prickelnadel?

Prickelnadel buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt and Qualität insgesamt. An estimated 0.4% of orders come back.

What does it cost to enter the Prickelnadel niche?

Prickelnadel sells for €11.09 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.32 to €29.54. The average product has 314 reviews, the count a new listing must catch up to.

Prickelnadel

Fail

Demand is soft, at -36.8% this quarter, so Prickelnadel is a Fail.

Filters No Dominant Brand

Flapen Score: 43
43 / 100Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size: €36K/yr41K searches / yr
90-day growth: -36.8%search demand this quarter
Competition: 61%top-5 click share · 14 brands · 41 sellers

Flapen Score

Prickelnadel against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Prickelnadel is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Prickelnadel market on Amazon at a glance

Shoppers on Amazon Germany searched for Prickelnadel 41K times last year and spent an estimated €36K. The top 5 brands take 73% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €36K a year.

Searches, last 12 months: 41K
Growth, 90 days vs prior 90: -36.8%
Conversion, latest week: 8.0%
Market size, estimated: €36Ka year
Top search term: prickelnadel35K searches a year

02 · Price

A sale here is worth €11.09.

Listings sell for €11.09 on average, from €2.32 to €29.54. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At €11.09 that is €1K to €3K a year per listing.

Average price: €11.09under the $15 to $100 sweet spot
Price range: €2.32–€29.54
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #85 within Bastel- & Malmaterialien. It carries 314 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings: 67%
Prime listings: 100%
Out of stock, average day: 7.7%
Average rank: #85in Bastel- & Malmaterialien
Average rating: 4.62 starsAmazon Germany average 4.37 stars
Average reviews: 314per listing
Listings tracked: 18

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Prickelnadel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 flat

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

22%

Brand 118%
Brand 216%
Brand 314%
Brand 414%
Brand 511%
Brand 66%

Demand

Prickelnadel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 6.1× · 9 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Prickelnadel

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”

50%of negative reviews mention “beworben Vs Tatsächliches Produkt”

0.4%of orders come back

“Nicht wie beschrieben”

A buyer, on “beworben Vs Tatsächliches Produkt”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Prickelnadel questions

Answered from the same tracked data.

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