prägefolder
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible€42.10avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,435.26avg incumbent reviews — the moat a new listing must climb
Price range
Okay€4.51–€226.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Bad€59K€59K/yr · 174K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, prägefolder is a €59K/yr Amazon Germany market (174K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
prägefolder market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €63K–€84K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #132
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 62%
- Out of stock
- 5.7%
- Avg brand age
- 39 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
32
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
11%
- Sizzix67%
- Wjelet8%
- OTCRAFT7%
- CYFUN DESIGN3%
- Luccyle3%
- craspire2%
- Open — no brand owns it (9 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Top prägefolder search terms
- sizzix39K/yr
- tim holtz24K/yr
- prägefolder25K/yr
- embossing folder18K/yr
- big shot12K/yr
- sizzix big shot13K/yr
- big shot stanzmaschine9K/yr
- sizzix big shot plus4K/yr
- sizzix tim holtz5K/yr
- sizzix zubehör2K/yr
Top prägefolder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sizzix Big Shot Stanz- und Prägemaschine für Kunst und Handwerk zum Basteln von Karten Scrapbooking und Journaling
Sizzix€101.434.8★6,047 rev
Sizzix - Big Shot Maschine neues Design
Sizzix€143.014.7★110 rev
RAYHER 59398000 Sizzix Big Shot Plus Maschine auch für A4 Karton Plastik weiß 405 x 24 x 47.5 cm
Sizzix€131.624.6★2,136 rev
10 Stück Prägeschablonen für Kartenherstellung Kunststoff Prägefolder Embossing Folder DIY Prägeschablone für stanzmaschine Scrapbooking und Fotoalben Rosen und Schmetterlinge (14.5 x 10.5 cm)
Wjelet€10.784.9★19 rev
Sizzix - Big Shot Maschine Starter-Kit A5 neues Design 667086
Sizzix€151.914.6★67 rev
Newest
by launch dateSizzix - Big Shot Maschine neues Design
Sizzix€143.01110 rev
Sizzix - Big Shot Maschine Starter-Kit A5 neues Design 667086
Sizzix€151.9167 rev
KeaJuidy 4 Stück Prägefolder Embossing Folder Transparent Blumen Prägeschablone für DIY Album Papier Karten Umschlag Scrapbooking 12x15x0 22 cm
KeaJuidy€7.903 rev
OTCRAFT 3D-Kunststoff-Prägeschablone Rose für Bastelarbeiten Scrapbooking Fotoalbum Kartenbasteln Dekoration für Kartenherstellung Prägeschablone Papierkarte 16 x 11 4 cm (L x B)
OTCRAFT€5.537 rev
2 Stück 22 9 x 15 2 cm Standard-Adapter-Pad für Sizzix Big Shot Maschine dünner Stanz-Adapter für Stanzmaschine Schneidpads Unterlegscheibe um ein Sandwich für die meisten Thinlits hauchdünnen
OTCRAFT€8.9211 rev
Trending
90-day click momentum
3D-Prägeschablone für Kartenherstellung Textur verblassend Blüte Blume Kunststoff Prägeschablone für DIY Scrapbooking Papierbasteln Handarbeit Scrapbooking Kunstbedarf Scrapbook-Dekoration
CYFUN DESIGN€5.844.6★
KeaJuidy 4 Stück Prägefolder Embossing Folder Transparent Blumen Prägeschablone für DIY Album Papier Karten Umschlag Scrapbooking 12x15x0 22 cm
KeaJuidy€7.903.7★
Tonic Studios Tim Holtz Papier-Distresser Weiß (Sortiertes Modell 370EUS & 259E) 2.25x1.5x0.25 inches
Tonic Studios€5.224.6★
Sizzix - Big Shot Maschine Starter-Kit A5 neues Design 667086
Sizzix€151.914.6★
craspire Prägeordner Mit Unregelmäßigen Streifen Und Punkten Kunststoff-Hintergrund Vintage-Vorlage Schablonen Für Kartenherstellung Werkzeug DIY Handgefertigtes Scrapbooking Papierhandwerk
craspire€4.514.5★
What buyers say about prägefolder
What buyers praise and complain about, mined from review topics.What buyers love
“Gutes Produkt”
“So wie bestellt und beschrieben bekommen”
“Super Design”
“man gewöhnt sich sehr schnell daran.”
“Super Preis / Leistung”
“Die ist standhaft”
“Sehr brauchbares Gerät”
“Passt”
“Die Taschen sind perfekt für Stanzschablonen-Aufbewahrung”
“Die Magnetbögen erfüllen ihre Aufgabe”
What buyers complain about
“Erschütternd klein”
“Der Preis ist schon sehr hoch angesetzt”
“eingeschränkt zu nutzen.”
“zu flach”
“Eine Seite ist logischer Weise magnetischer als die andere”
“Die Stanzformen prägen sich extrem ins das Material ein”
“bleiben teilweise sogar darin stecken.”
Top return reasons
Common questions
- Is prägefolder profitable to sell on Amazon Germany?
- The niche generates €59K/yr across 34 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (39/100).
- How competitive is the prägefolder niche?
- 15 brands and 32 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in prägefolder?
- Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, Benutzerfreundlichkeit. The return rate is 1.1%.
- When does demand for prägefolder peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.7× the quietest.
- What does it cost to enter the prägefolder niche?
- Listings span €4.51–€226.16; the average listing price is €42.10 (sweet spot $15–$100). The average incumbent carries 1,435 reviews — the moat a new listing must climb.