Prägefolder
FailBuyers convert on only 0.8% of searches, so Prägefolder is a Fail.
- Flapen Score
- 39 / 100Ranks 3,438 of 4,240 Küche, Haushalt & Wohnen niches · −9 vs the category median of 4839
- Market size
- €59K/yr174K searches / yr
- 90-day growth
- -20.1%search demand this quarter
- Competition
- 50%top-5 click share · 15 brands · 32 sellers
Flapen Score
Prägefolder against its category
The dotted line is the Küche, Haushalt & Wohnen average. Past it, Prägefolder is stronger. Inside it, weaker.
Market
The Prägefolder market on Amazon at a glance
Shoppers on Amazon Germany searched for Prägefolder 174K times last year and spent an estimated €59K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -20.1%
- Conversion, latest week
- 0.8%
- Market size, estimated
- €59Ka year
- Peak month
- November2.7× the quietest month
- Top search term
- sizzix39K searches a year
02 · Price
A sale here is worth €42.10.
Listings sell for €42.10 on average, from €4.51 to €226.16. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €42.10 that is €0 to €4K a year per listing.
- Average price
- €42.10inside the $15 to $100 sweet spot
- Price range
- €4.51–€226.16
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€4K
- Returns
- 1.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #132 within Papier & Papierkunst. It carries 1,435 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #132in Papier & Papierkunst
- Average rating
- 4.56 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,435per listing
- Listings tracked
- 34
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Prägefolder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
32
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
50%
Top 20: 85%
Open market
11%
- Brand 167%
- Brand 28%
- Brand 37%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (9 brands, 11%)
Demand
Prägefolder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×
Search terms
Top Prägefolder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sizzix39K/yr
- tim holtz24K/yr
- prägefolder25K/yr
- embossing folder18K/yr
- big shot12K/yr
- sizzix big shot13K/yr
- big shot stanzmaschine9K/yr
- sizzix big shot plus4K/yr
- sizzix tim holtz5K/yr
- sizzix zubehör2K/yr
Reviews and returns
What reviews say buyers love and hate about Prägefolder
We read the reviews and the return reasons for every product selling here.
“Erschütternd klein”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Prägefolder questions
Answered from the same tracked data.









