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51

poster

Worth a look

Shows low returns (0.4%), but weak search conversion (0.3%) keeps it on the watch list.

Market size 13Growth 12Conversion 3Competition 89Returns 98Price range 59Avg price 41Brand share 95Review moat 66Quality gap 60

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Review moat

Good842.03

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good€2.55–€32.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€10.96

avg listing price — sweet spot $15–$100

Market size

Bad€51K

€51K/yr · 1.7M searches

Growth

Bad-25.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, poster is a €51K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

poster market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
€44K–€55K
units × avg price
Conversion rate
0.3%
Avg BSR
#670
Page quality
0%
Prime
85%
Sponsored
85%
Out of stock
12.4%
Avg brand age
39 months
Avg seller age
184 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

42 falling

Sellers

135

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

26%

Top 20: 64%

Open market

58%

  • ZGDYi10%
  • Dazzlewall9%
  • Hambient6%
  • BDSHUNBF6%
  • BLCKART5%
  • VOYANTE5%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -25.7% search growth over the last 90 days.
45K35KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Top poster search terms

  • poster874K/yr
  • poster & kunstdrucke240K/yr
  • poster aesthetic113K/yr
  • poster set83K/yr
  • posters54K/yr
  • plakat39K/yr
  • kunstdruck55K/yr
  • wandposter49K/yr
  • vintage poster30K/yr
  • poster vintage28K/yr
All search terms

Top poster products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%€2K6%€3K9%€5K12%€6K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about poster

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt24%

“Beste Qualität”

Haftung/Klebrigkeit14%

“Hält”

beworben Vs Tatsächliches Produkt10%

“Wie auf dem Foto”

Bild/Bildklarheit9%

“Schöne Bilder in diversen Größen”

Druckqualität6%

“Die Qualität des Materials ist super, die Druckschrift ist absolut sauber und präzise, und das Endergebnis sieht einfach nur geil aus”

Preis-Leistungs-Verhältnis6%

“Für das Geld total ok”

Haltbarkeit4%

“Alles gut gelaufen”

Farbe3%

“Pop of color”

Benutzerfreundlichkeit3%

“Sehr schnell und einfach zur Handhaben, man beachte aber, daß man nur leichte Bilder aufhängen kann”

Gesamtgröße2%

“Passt”

What buyers complain about

Haftung/Klebrigkeit36%

“Hält nicht”

Qualität insgesamt15%

“Müll”

Haltbarkeit7%

“Hält keine 12h”

Geruch5%

“EKELHAFTER Geruch”

beworben Vs Tatsächliches Produkt3%

“Schade, dass die Bilder nicht wie illustriert sind”

Gesamtgröße3%

“Karten/ Aufkleber fallen sehr klein aus”

Dicke2%

“an der Klebestelle wurden sie sehr dünn”

Stärke2%

“Etwas schwere Dinge halten nicht gut”

Funktionalität insgesamt2%

“Für den Zweck absolut unbrauchbar”

Rahmenqualität2%

“Haben es behalten, leider sieht man die Knicke selbst im Rahmen noch”

Top return reasons

Gesamtgröße30%
Haftung/Klebrigkeit16%
Qualität insgesamt11%
beworben Vs Tatsächliches Produkt9%
Funktionalität insgesamt5%
Farbe4%
Druckqualität3%
Rahmenqualität3%
Dünn3%
Materialqualität3%

Common questions

Is poster profitable to sell on Amazon Germany?
The niche generates €51K/yr across 60 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is -25.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the poster niche?
42 brands and 135 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 37% of demand.
What do buyers complain about in poster?
Top complaints mined from reviews: Haftung/Klebrigkeit, Qualität insgesamt, Haltbarkeit. The return rate is 0.4%.
When does demand for poster peak?
Demand peaks in Jan–Oct–Nov; the busiest month runs 1.9× the quietest.
What does it cost to enter the poster niche?
Listings span €2.55–€32.78; the average listing price is €10.96 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.