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Poster

Maybe

An estimated 0.4% of orders come back. But buyers convert on only 0.3% of searches, so Poster is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 4,240 Küche, Haushalt & Wohnen niches · +3 vs the category median of 48
Market size
€51K/yr1.7M searches / yr
90-day growth
-25.7%search demand this quarter
Competition
26%top-5 click share · 42 brands · 135 sellers

Flapen Score

Poster against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Poster is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Poster market on Amazon at a glance

Shoppers on Amazon Germany searched for Poster 1.7M times last year and spent an estimated €51K. The top 5 brands take 37% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -25.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-25.7%
Conversion, latest week
0.3%
Market size, estimated
€51Ka year
Peak month
November1.9× the quietest month
Top search term
poster874K searches a year

02 · Price

A sale here is worth €10.96.

Listings sell for €10.96 on average, from €2.55 to €32.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €10.96 that is €0 to €1K a year per listing.

Average price
€10.96under the $15 to $100 sweet spot
Price range
€2.55–€32.78
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #670 within Bilder, Poster, Kunstdrucke & Skulpturen. It carries 842 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
12.4%
Average rank
#670in Bilder, Poster, Kunstdrucke & Skulpturen
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
842per listing
Listings tracked
60

04 · Newcomers

1 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Poster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

135

Top-5 brand share

37%

Top 20: 80%

Top-5 click share

26%

Top 20: 64%

Open market

58%

  • Brand 110%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Poster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Poster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • poster874K/yr
  • poster & kunstdrucke240K/yr
  • poster aesthetic113K/yr
  • poster set83K/yr
  • posters54K/yr
  • plakat39K/yr
  • kunstdruck55K/yr
  • wandposter49K/yr
  • vintage poster30K/yr
  • poster vintage28K/yr

Reviews and returns

What reviews say buyers love and hate about Poster

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
36%of negative reviews mention “Haftung/Klebrigkeit”
0.4%of orders come back
“Hält nicht”
A buyer, on “Haftung/Klebrigkeit”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Poster questions

Answered from the same tracked data.