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58

porzellanfarbe

Worth a look

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 15Conversion 52Competition 67Returns 95Price range 55Avg price 69Brand share 74Review moat 68Quality gap 92

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Brand share

Good60%

top-5 brand share — brands hold most of the demand

Avg price

Good€14.32

avg listing price — sweet spot $15–$100

Review moat

Good779.12

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Good€6.74–€25.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.2%

search→purchase rate — share of searches ending in a sale

Market size

Okay€138K

€138K/yr · 228K searches

Growth

Bad-20.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, porzellanfarbe is a €138K/yr Amazon Germany market (228K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 58/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

porzellanfarbe market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
€115K–€143K
units × avg price
Conversion rate
4.2%
Avg BSR
#328
Page quality
0%
Prime
94%
Sponsored
94%
Out of stock
5.2%
Avg brand age
30 months
Avg seller age
195 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 rising

Sellers

70

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

34%

  • KREUL16%
  • colozoo12%
  • Hcunbsu12%
  • RATEL12%
  • Teokantz9%
  • LM-Kreativ6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top porzellanfarbe search terms

  • porzellanfarbe spülmaschinenfest41K/yr
  • porzellanfarbe39K/yr
  • keramik farbe23K/yr
  • keramikfarben15K/yr
  • keramikfarbe17K/yr
  • keramik farben spülmaschinenfest13K/yr
  • keramikfarben zum einbrennen8K/yr
  • marabu porcelain & glas painter8K/yr
  • keramik farben9K/yr
  • keramik bemalen farbe8K/yr
All search terms

Top porzellanfarbe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€6K8%€11K12%€17K16%€22K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about porzellanfarbe

What buyers praise and complain about, mined from review topics.

What buyers love

Farbe42%

“es ist eine schöne Palette an Farben.”

Qualität insgesamt10%

“Alles Bestens”

Lackqualität8%

“Die Farben lassen sich gut auftragen, decken schön und haben diesen tollen matten Chalky-Look”

Preis-Leistungs-Verhältnis5%

“der Preis stimmt.”

beworben Vs Tatsächliches Produkt3%

“Besser als erwartet”

Haltbarkeit3%

“sind sehr ergiebig”

Feder-/Spitzenqualität2%

“Alles Tip Top”

Benutzerfreundlichkeit2%

“super einfach in der Handhabung”

Spaß/Unterhaltungserlebnis1%

“Kinder hatten Spaß”

Schreiberfahrung1%

“Gute Stifte”

What buyers complain about

Farbe23%

“Farbe hält nicht”

Lackqualität16%

“Farbe eingetrocknet”

Haltbarkeit7%

“Hält leider überhaupt nicht”

Qualität insgesamt7%

“Sehr schlechte Qualität”

beworben Vs Tatsächliches Produkt5%

“Hält nicht was es verspricht”

Dicke4%

“Fineline ist nicht dünn”

Funktionalität insgesamt4%

“Hält nicht was es verspricht”

Gesamtgröße3%

“Und die Flaschen sind mit 25ml nicht riesig”

Feucht/Trocken3%

“Nicht zufrieden, halben Farben waren schon ausgetrocknet”

Geruch2%

“Stinkt abartig beim Einbrennen”

Top return reasons

Farbe30%
Funktionalität insgesamt9%
Gesamtgröße8%
Lackqualität8%
Anzeigefarben5%
Qualität insgesamt4%
beworben Vs Tatsächliches Produkt3%
Kompatibilität – insgesamt3%
Wasserbeständigkeit3%
Materialqualität3%

Common questions

Is porzellanfarbe profitable to sell on Amazon Germany?
The niche generates €138K/yr across 33 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Worth a look (58/100).
How competitive is the porzellanfarbe niche?
22 brands and 70 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in porzellanfarbe?
Top complaints mined from reviews: Farbe, Lackqualität, Haltbarkeit. The return rate is 1.0%.
When does demand for porzellanfarbe peak?
Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the porzellanfarbe niche?
Listings span €6.74–€25.21; the average listing price is €14.32 (sweet spot $15–$100). The average incumbent carries 779 reviews — the moat a new listing must climb.