Is polster 70x90 profitable to sell on Amazon Germany?

The niche generates €139K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (46/100).

How competitive is the polster 70x90 niche?

8 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in polster 70x90?

Top complaints mined from reviews: Qualität insgesamt, Geruch, Komfort insgesamt. The return rate is 1.2%.

When does demand for polster 70x90 peak?

Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the polster 70x90 niche?

Listings span €11.64–€66.68; the average listing price is €30.17 (sweet spot $15–$100). The average incumbent carries 10,324 reviews — the moat a new listing must climb.

polster 70x90

Skip it

Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible€30.17

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great€11.64–€66.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€139K

€139K/yr · 101K searches

Review moat

Bad10,324

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, polster 70x90 is a €139K/yr Amazon Germany market (101K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

polster 70x90 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: €181K–€241K; units × avg price
Conversion rate: 4.6%
Avg BSR: #107
Page quality: 0%
Prime: 57%
Sponsored: 86%
Out of stock: 6.3%
Avg brand age: 49 months
Avg seller age: 197 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

sleepling57%
Pizuna8%
ZOLLNER7%
QUQON7%
LILENO HOME6%
Third of Life6%
Open — no brand owns it (2 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top polster 70x90 search terms

kopfpolster 70x9030K/yr -5.8%4.5% conv.
kopfkissen 70x9020K/yr -18.1%3.5% conv.
polster 70x9019K/yr -23.0%5.0% conv.
kissen 70x9016K/yr -20.4%4.7% conv.
kopfkissen 70x90 2er set6K/yr -13.2%3.5% conv.
polster 70x90 2er set5K/yr -19.0%4.4% conv.
daunenkissen 70x905K/yr -24.2%1.9% conv.

All search terms

Top polster 70x90 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

sleepling Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow Basic 100

sleepling€15.354.4★22,678 rev

sleepling 2er Set Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Basic 100

sleepling€24.764.4★22,678 rev

Pizuna Baumwolle kissenbezüge 70x90 Packung mit 2 weißen 400er Fadenzahl 100% langstapeliger Baumwolle Nur Kissenbezug aus weichem Satin (weiße Kissenbezüge Set 70x90) Mako Satin

Pizuna€21.784.5★1,386 rev

sleepling Kopfkissen 70x90 cm 2er Set Polster Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Komfort 100

sleepling€31.164.5★37,058 rev

Kopfkissen 70x90 inSPIRO Premium Kissen von Schlafexperten entwickelt Ergonomisches Schlafkissen für Seitenschläfer Rückenschläfer Bauchschläfer Ideales HWS Nackenstützkissen Pillow made in EU

Third of Life€46.474.3★4,170 rev

Newest

by launch date

Utopia Bedding Kopfkissen 70x90 cm (1er Set) Gestepptes Kissen für Bett und als Dekokissen Kissenfüllung SofaKissen Zierkissen für Couch (Weiß)

Utopia Bedding€11.641,016 rev

7mo ago

LILENO HOME 2er Set Kissenfüllung 70 x 90 cm - 95C waschbares Innenkissen geeignet für Allergiker - Polyester Kisseninlet als Sofa Kissen Couchkissen Cocktailkissen und Kopfkissen

LILENO HOME€22.8089 rev

9mo ago

sleepling 2er Set Kopfkissen 70x90 cm Polster Allergiker Kissen waschbar Made in EU Oeko-TEX großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Basic 100

sleepling€24.7622,678 rev

1y ago

sleepling Kopfkissen 70x90 cm 2er Set Polster Allergiker Kissen waschbar Made in EU Ökotex großes Schlafkissen 70 x 90 Bettkissen Pillow 2 Stück Komfort 100

sleepling€31.1637,058 rev

1y ago

Kopfkissen 70x90 inSPIRO Premium Kissen von Schlafexperten entwickelt Ergonomisches Schlafkissen für Seitenschläfer Rückenschläfer Bauchschläfer Ideales HWS Nackenstützkissen Pillow made in EU

Third of Life€46.474,170 rev

1y ago

What buyers say about polster 70x90

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Eigentlich super qualität, habe 10 packungen bestellt”

Kissen17%

“Super Kissen”

Komfort insgesamt8%

“Super bequemes Kopfkissen”

Flaumigkeit7%

“Super Kissen”

Materialqualität5%

“Tolles Material”

Gesamtgröße4%

“Passt”

Schlafqualität4%

“Schlafe sehr gerne darauf”

Weiches Gefühl4%

“super Qualität sehr weich und kuschelig”

Geschenk Zweck3%

“Gutes geschenk”

Lokal hergestellt3%

What buyers complain about

Qualität insgesamt36%

“Unfassbar schlecht”

Geruch9%

“Geruch unerträglich”

Komfort insgesamt9%

“Mit der Zeit wurde es dünn und unbequem”

Gesamtgröße8%

“Es ist groß”

Stärke8%

“Mies, verformt, enttäuschend”

Körperunterstützung5%

“Unterstützt den Kopf gar nicht”

Knötchenbildung/Fusselbildung5%

“Habe mich beim Lufttrocknen gewundert, warum so viel Überstände am Boden zu finden waren”

Kissen5%

“Es ist wie als würde ich direkt auf der Matratze liegen”

Top return reasons

Gesamtgröße39%

Kissen15%

Komfort insgesamt9%

Weiches Gefühl8%

Qualität insgesamt6%

Dünn4%

Geruch3%

beworben Vs Tatsächliches Produkt3%

Materialqualität3%

Dicke2%

Common questions

Is polster 70x90 profitable to sell on Amazon Germany?: The niche generates €139K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.9%. Flapen's verdict: Skip it (46/100).
How competitive is the polster 70x90 niche?: 8 brands and 11 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in polster 70x90?: Top complaints mined from reviews: Qualität insgesamt, Geruch, Komfort insgesamt. The return rate is 1.2%.
When does demand for polster 70x90 peak?: Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the polster 70x90 niche?: Listings span €11.64–€66.68; the average listing price is €30.17 (sweet spot $15–$100). The average incumbent carries 10,324 reviews — the moat a new listing must climb.

polster 70x90

polster 70x90 market data

Competition & brand share

Demand & seasonality

Top polster 70x90 search terms

Top polster 70x90 products on Amazon

Top sellers

Newest

Trending

What buyers say about polster 70x90

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Küche, Haushalt & Wohnen