Is pizzastein profitable to sell on Amazon Germany?

The niche generates €890K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Launch it (57/100).

How competitive is the pizzastein niche?

16 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in pizzastein?

Top complaints mined from reviews: Einfache Reinigung, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.0%.

When does demand for pizzastein peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the pizzastein niche?

Listings span €9.82–€58.61; the average listing price is €27.51 (sweet spot $15–$100). The average incumbent carries 1,207 reviews — the moat a new listing must climb.

pizzastein

Launch it

A $890K/yr market growing +12.2% this quarter with returns at 1.0% — clears our launch bar.

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€27.51

avg listing price — sweet spot $15–$100

Price range

Great€9.82–€58.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great€890K

€890K/yr · 863K searches

Review moat

Good1,207.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon Germany niche tracking, pizzastein is a €890K/yr Amazon Germany market (863K searches/yr). The top 5 brands hold 81% of demand. Verdict: Launch it — 57/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

pizzastein market data

Units sold / yr: 30K–40K; avg 1,250–1,500/product
Revenue / yr: €825K–€1.1M; units × avg price
Conversion rate: 3.8%
Avg BSR: #14
Page quality: 0%
Prime: 68%
Sponsored: 79%
Out of stock: 8.6%
Avg brand age: 57 months
Avg seller age: 185 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

16 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

Pizza Divertimento28%
Sidorenko22%
Blumtal18%
RÖSLE10%
Pimotti4%
Miweba2%
Open — no brand owns it (10 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top pizzastein search terms

pizzastein367K/yr +22.3%2.7% conv.
pizzastein gasgrill94K/yr +155.2%3.7% conv.
pizzastein für backofen169K/yr -49.0%3.6% conv.
pizzastein grill24K/yr +170.0%3.2% conv.
pizza stein31K/yr +30.8%2.1% conv.
pizzasteine22K/yr +26.9%1.1% conv.
pizzastein für gasgrill12K/yr +123.3%3.5% conv.
backstein20K/yr -34.6%1.1% conv.
pizza stone15K/yr +3.1%2.1% conv.
backstein für backofen brot20K/yr -45.5%1.8% conv.

All search terms

Top pizzastein products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Loco Bird Pizzastein für Backofen & Gasgrill inkl. Pizzasschieber & 55-seitigem Rezeptbuch - Pizza Stein rechteckig aus Cordierit für knusprigen Pizzaboden wie vom Italiener - Pizzastone Set

Sidorenko€39.804.5★2,532 rev

Pizza Divertimento - DAS ORIGINAL - Pizzastein für Backofen & Gasgrill inkl. Pizzaschieber Vergleich.org ausgezeichnet - Pizza Stein Für knusprigen Boden & saftigen Belag - Inkl. e-Rezeptbuch

Pizza Divertimento€36.134.5★4,483 rev

Pizza Divertimento - DAS ORIGINAL - Pizzastein für Backofen & Gasgrill Vergleich.org ausgezeichnet - Pizza Stein aus Cordierit bis 900 C Für knusprigen Boden & saftigen Belag - Inkl. e-Rezeptbuch

Pizza Divertimento€23.234.5★5,801 rev

Blumtal Pizzastein Gasgrill & Pizzasschieber - Pizza Schamottstein für Backofen Grill Steinofen Backstein

Blumtal€23.144.4★3,501 rev

Blumtal Pizzastein für Backofen & Grill - Eckig aus Cordierit-Stein bis 900C - Pizza Stein für Brot & Pizza

Blumtal€15.424.4★388 rev

Newest

by launch date

BURNHARD Pizzastein und Pizzaschaufel für Backofen Gasgrill & Holzkohlegrill aus Cordierit und Edelstahl für Brot Flammkuchen & Pizza rechteckig - 38 x 30 x 1 5 cm

BURNHARD€33.9723 rev

10mo ago

Profi Pizzastein Pizzaschieber & Pizzamesser Set - Pizzaschaufel Backstein & Wiegemesser für Backofen Cordierit Pizzaofen-Material 3-teiliges Set Backstein

GOODS+GADGETS€23.7919 rev

10mo ago

Fire World 38 x 33 cm Backstahl in 8 mm Stärke für Pizza und Brot - Pizzabackstahl für Backofen und Grill - Pizzastein aus hochwertigem Stahl

Fire World€37.97273 rev

1y ago

GOFOWRK Pizzastein 5er Set 38 x 30 cm Großes Rechteckiges Pizzastein für Backofen & Gasgrill & Außengrill mit Metall-Pizzaschieber & Pizzaschneider 1 5 cm Verdickt Backstein für Backofen Brot

GOFOWRK€33.12438 rev

1y ago

5in1 Pizza Set | Pizzastein für Backofen & Gasgrill - 2in1 Pizzaschieber - Pizzaschneider - Rezeptbuch - Pizza Zubehör - Pizzaschaufel - Pizzamaker - Pizza Stein aus Cordierit - Geschenkset (5in1)

Miweba€31.09177 rev

2y ago

What buyers say about pizzastein

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

beworben Vs Tatsächliches Produkt13%

“Entspricht den Erwartungen”

Preis-Leistungs-Verhältnis11%

“Super Preis Leistung”

Backen9%

“Freue mich aufs backen”

Knusprigkeit7%

“Knusprige Pizza”

Gesamtgröße4%

“Passt perfekt”

Grillen4%

“Braucht jeder Griller”

Einfache Reinigung4%

“Ist leicht zu reinigen”

Benutzerfreundlichkeit3%

“Handhabung ist optimal”

Geschenk Zweck3%

“Geschenk”

What buyers complain about

Einfache Reinigung15%

“Reinigungsprobleme hinterlässt spuren”

Qualität insgesamt15%

“Einfach Müll”

Preis-Leistungs-Verhältnis7%

“Schade um das Geld”

Schärfe6%

“Messerscharf und bei dem Gewicht definitiv gefährlich”

Anleitung/Benutzerhandbuch/Fehlerbehebung5%

“Dem pizzastein lag keine Gebrauchsanleitung bei... nur dass er heiß 🔥 sein kann🤪.”

Gewicht schwer4%

“Die Platte ist wirklich schwer”

Gesamtgröße4%

“Das zweite Problem: Die Größe”

Heizung4%

“Vorheizen”

Montage/Installation3%

“Die Schaufel ließ sich etwas schwer zusammen schrauben”

Haftung/Klebrigkeit3%

“Leider bleibt der Teig kleben”

Top return reasons

Gesamtgröße50%

Qualität insgesamt6%

Gewicht schwer5%

Funktionalität insgesamt4%

Heizung3%

Haftung/Klebrigkeit3%

beworben Vs Tatsächliches Produkt2%

Geruch2%

Einfache Reinigung2%

Defekt Material/Teile2%

Common questions

Is pizzastein profitable to sell on Amazon Germany?: The niche generates €890K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Launch it (57/100).
How competitive is the pizzastein niche?: 16 brands and 30 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in pizzastein?: Top complaints mined from reviews: Einfache Reinigung, Qualität insgesamt, Preis-Leistungs-Verhältnis. The return rate is 1.0%.
When does demand for pizzastein peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the pizzastein niche?: Listings span €9.82–€58.61; the average listing price is €27.51 (sweet spot $15–$100). The average incumbent carries 1,207 reviews — the moat a new listing must climb.