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Pizzastahl

Fail

The top 5 brands take 98% of clicks, so Pizzastahl is a Fail.

Flapen Score
43
43 / 100
Ranks 2,912 of 4,240 Küche, Haushalt & Wohnen niches · −5 vs the category median of 48
Market size
€216K/yr166K searches / yr
90-day growth
+2.9%search demand this quarter
Competition
79%top-5 click share · 6 brands · 8 sellers

Flapen Score

Pizzastahl against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pizzastahl is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizzastahl market on Amazon at a glance

Shoppers on Amazon Germany searched for Pizzastahl 166K times last year and spent an estimated €216K. The top 5 brands take 98% of clicks. Demand peaks in Feb. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 166K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €216K a year.

Searches, last 12 months
166K
Growth, 90 days vs prior 90
+2.9%
Conversion, latest week
3.0%
Market size, estimated
€216Ka year
Peak month
February1.6× the quietest month
Top search term
backstahl60K searches a year

02 · Price

A sale here is worth €43.36.

Listings sell for €43.36 on average, from €30.72 to €67.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €43.36 that is €11K to €22K a year per listing.

Average price
€43.36inside the $15 to $100 sweet spot
Price range
€30.72–€67.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€11K–€22K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #179 within Backen. It carries 233 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
20%
Out of stock, average day
13.5%
Average rank
#179in Backen
Average rating
4.68 starsAmazon Germany average 4.37 stars
Average reviews
233per listing
Listings tracked
10

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Pizzastahl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

8

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Brand 164%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Pizzastahl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Pizzastahl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • backstahl60K/yr
  • pizzastahl22K/yr
  • pizza stahl16K/yr
  • pizza steel13K/yr
  • pizzastahl für backofen21K/yr
  • backstahl für backofen18K/yr
  • baking steel6K/yr
  • backplatte brot5K/yr
  • backstahl pizza4K/yr

Reviews and returns

What reviews say buyers love and hate about Pizzastahl

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Gewicht schwer”
0.1%of orders come back
“Die Platte ist wirklich schwer”
A buyer, on “Gewicht schwer”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pizzastahl questions

Answered from the same tracked data.