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Pizza

Maybe

The top 5 brands take only 31% of clicks. But buyers convert on only 2.8% of searches, so Pizza is a Maybe.

Flapen Score
63
63 / 100
Top 4% of 4,240 Küche, Haushalt & Wohnen niches · +15 vs the category median of 48
Market size
€273K/yr589K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
30%top-5 click share · 52 brands · 86 sellers

Flapen Score

Pizza against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Pizza is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pizza market on Amazon at a glance

Shoppers on Amazon Germany searched for Pizza 589K times last year and spent an estimated €273K. The top 5 brands take 31% of clicks. Demand peaks in Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 589K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €273K a year.

Searches, last 12 months
589K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
2.8%
Market size, estimated
€273Ka year
Peak month
December1.8× the quietest month
Top search term
pizza347K searches a year

02 · Price

A sale here is worth €16.51.

Listings sell for €16.51 on average, from €1.96 to €66.41. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At €16.51 that is €4K to €8K a year per listing.

Average price
€16.51inside the $15 to $100 sweet spot
Price range
€1.96–€66.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
€4K–€8K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #395 within Lebensmittelaufbewahrung. It carries 1,732 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
82%
Out of stock, average day
2.6%
Average rank
#395in Lebensmittelaufbewahrung
Average rating
4.54 starsAmazon Germany average 4.37 stars
Average reviews
1,732per listing
Listings tracked
66

04 · Newcomers

4 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Pizza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

52 falling

Sellers

86

Top-5 brand share

31%

Top 20: 73%

Top-5 click share

30%

Top 20: 65%

Open market

64%

  • Brand 19%
  • Brand 28%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Pizza search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Pizza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pizza347K/yr
  • pizza zubehör142K/yr
  • pizzaofen zubehör42K/yr
  • pizzazubehör9K/yr
  • pizza ofen zubehör8K/yr
  • tk pizza8K/yr
  • pizza backen zubehör9K/yr
  • pizza zubehör profi14K/yr
  • pizz9K/yr

Reviews and returns

What reviews say buyers love and hate about Pizza

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “Qualität insgesamt”
0.7%of orders come back
“Qualität ungenügend”
A buyer, on “Qualität insgesamt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pizza questions

Answered from the same tracked data.