Is philips steam and go profitable to sell on Amazon Germany?

The niche generates €114K/yr across 23 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +42.4%. Flapen's verdict: Worth a look (51/100).

How competitive is the philips steam and go niche?

14 brands and 112 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in philips steam and go?

Top complaints mined from reviews: Funktionalität insgesamt, Haltbarkeit, Qualität insgesamt. The return rate is 2.7%.

When does demand for philips steam and go peak?

Demand peaks in Jul; the busiest month runs 2.0× the quietest.

What does it cost to enter the philips steam and go niche?

Listings span €17.83–€67.43; the average listing price is €33.77 (sweet spot $15–$100). The average incumbent carries 2,005 reviews — the moat a new listing must climb.

philips steam and go

Worth a look

Shows a sweet-spot price point ($33.77 avg), but a small market ($114K/yr) keeps it on the watch list.

Avg price

Incredible€33.77

avg listing price — sweet spot $15–$100

Price range

Incredible€17.83–€67.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+42.4%

90-day search growth — must beat 0% to launch

Returns

Good2.7%

return rate — above 5% kills the launch gate

Review moat

Okay2,004.91

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay€114K

€114K/yr · 108K searches

According to Flapen's Amazon Germany niche tracking, philips steam and go is a €114K/yr Amazon Germany market (108K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul. Verdict: Worth a look — 51/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

philips steam and go market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: €101K–€135K; units × avg price
Conversion rate: 3.1%
Avg BSR: #9
Page quality: 0%
Prime: 91%
Sponsored: 100%
Out of stock: 16.2%
Avg brand age: 23 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

112

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

16%

PHILIPS39%
LEBENLANG13%
Rolipo11%
Sundu9%
BEAUTURAL8%
CLEANmaxx3%
Open — no brand owns it (8 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +42.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 2.0×

Open Trend

Top philips steam and go search terms

dampfbügler36K/yr +64.8%3.5% conv.
dampf20K/yr +17.8%0.4% conv.
bügeln ohne bügeleisen13K/yr +14.4%2.5% conv.
dampfgerät für kleidung11K/yr +54.5%3.0% conv.
dampfbügler handgerät10K/yr +37.3%4.2% conv.
handdampfbügler9K/yr +50.8%3.4% conv.
bügeldampfer5K/yr +71.5%4.4% conv.
bügelgeräte3K/yr +25.4%1.2% conv.

All search terms

Top philips steam and go products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips 3000-Serie Tragbarer Dampfglätter - 1000 W Kompakt und Faltbar 120ml Wassertank konstante Dampfleistung 20 g/min Kein Bügelbrett erforderlich Weiß (STH3020/10)

PHILIPS€29.584.3★8,297 rev

Philips 3000-Serie Tragbarer Dampfglätter - 1000 W Kompakt und Faltbar 100ml Wassertank konstante Dampfleistung 20 g/min Kein Bügelbrett erforderlich Blau (STH3000/20)

PHILIPS€21.324.2★2,630 rev

Rolipo Dampfglätter 1640W 400ML Steamer Wassertank Dampfbürste Faltenentferner für Zuhause Büro Reisen Weiß

Rolipo€32.454.4★1,859 rev

LEBENLANG Steamer Dampfglätter TESTSIEGER - 1500W & 300ml inkl. Bügelhandschuh & Aufsätze I Pro Dampfsteamer für Kleidung & Clothing I Dampfbügeleisen Stiemer Bügeleisen Hand held steam iron - Weiß

LEBENLANG€36.374.3★3,608 rev

BEAUTURAL Steamer Dampfglätter Schnelles Aufheizen 260ml Wassertank Auto-Abschaltung Faltenentferner für KleidungIdeal für Zuhause Büro ReiseBlau-weiß

BEAUTURAL€17.834.4★7,632 rev

Newest

by launch date

Sundu Dampfglätter Steamer für Kleidung 2-in-1 Reisebügeleisen Steam iron 15s schnelles Aufheizen Mobiles Handbügeleisen Travel Iron mit LED Display 4 Bügelmodi Schwarz

Sundu€27.96645 rev

2mo ago

Ropilly Dampfglätter mit Saugfunktion 2100W Reisebügeleisen mit 5000Pa Saugkraft 35 g/min Dampf 440 ml Wassertank 3 Dampf- & 3 Saugstufen Schnellaufheizung für Zuhause & unterwegs

Ropilly€45.5129 rev

4mo ago

Dampfglätter Steamer Dampfbügler Faltbar - 1200 W Kompakt und Faltbar 120ml Wassertank konstante Dampfleistung 20 g/min Bügeleisen Dampfbürste Faltenentferner für Zuhause Büro Reisen

Athebalove€22.60233 rev

5mo ago

Portable Travel Steamer for Clothes 1200W Powerful 2 In 1 Steamer & Iron 10s Fast Heat 4 Modes with LED Display 150ml Water Tank Powerful Wrinkle Remover for Home Office Travel

Paryou€21.1231 rev

6mo ago

Rolipo Dampfglätter 1640W 400ML Steamer Wassertank Dampfbürste Faltenentferner für Zuhause Büro Reisen Weiß

Rolipo€32.451,859 rev

8mo ago

What buyers say about philips steam and go

What buyers praise and complain about, mined from review topics.

What buyers love

Benutzerfreundlichkeit25%

“Super Handhabung,”

Qualität insgesamt13%

“Super Produkt”

beworben Vs Tatsächliches Produkt9%

“hält was versprochen wird”

Preis-Leistungs-Verhältnis8%

“Preis-Leistung super”

Portabilität8%

“Ideal auch für Reisen, Büro usw”

Heizung6%

“Ideal für Reisen – schnell aufgeheizt”

Effizienz5%

“effizient”

Gewicht leicht3%

“Leichte Dampfmaschine”

Komfort insgesamt2%

“Ansonsten ist er sehr angenehm in der Hand”

Gesamtgröße2%

“passt überall rein”

What buyers complain about

Funktionalität insgesamt12%

“Hilft null”

Haltbarkeit10%

“Schlechte Haltbarkeit”

Qualität insgesamt9%

“Schlecht Produkt”

Heizung8%

“Motor mach seltsame Geräusche, wird heiß und richt verbannt”

Gewicht schwer7%

“Etwas schwer”

Gesamtgröße7%

“er wirklich groß und”

Stärke5%

“Nicht so stark”

beworben Vs Tatsächliches Produkt4%

“Beschreibung stimmt nicht”

Produktzustand4%

“Gebrauchtes Produkt erhalten”

Preis-Leistungs-Verhältnis3%

“Sein Geld nicht wert”

Top return reasons

Funktionalität insgesamt35%

Gewicht schwer15%

Gesamtgröße11%

Stärke6%

Produktzustand5%

Qualität insgesamt5%