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Philips Staubsauger

Fail

Demand is soft, at -29.6% this quarter, so Philips Staubsauger is a Fail.

Flapen Score
38
38 / 100
Ranks 3,526 of 4,240 Küche, Haushalt & Wohnen niches · −10 vs the category median of 48
Market size
€572K/yr227K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
72%top-5 click share · 4 brands · 49 sellers

Flapen Score

Philips Staubsauger against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Staubsauger is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Staubsauger market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Staubsauger 227K times last year and spent an estimated €572K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 227K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €572K a year.

Searches, last 12 months
227K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
1.4%
Market size, estimated
€572Ka year
Peak month
October2.8× the quietest month
Top search term
philips akku staubsauger60K searches a year

02 · Price

A sale here is worth €185.77.

Listings sell for €185.77 on average, from €70.42 to €306.73. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €185.77 that is €19K to €46K a year per listing.

Average price
€185.77above the $15 to $100 sweet spot
Price range
€70.42–€306.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€19K–€46K
Returns
3.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #84 within Haushaltsreiniger & Staubsauger. It carries 2,430 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
17.9%
Average rank
#84in Haushaltsreiniger & Staubsauger
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
2,430per listing
Listings tracked
13

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
24 months

Products

Top Philips Staubsauger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

49

Top-5 brand share

91%

Top 20: 91%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 34%
  • Brand 42%
  • Brand 51%

Demand

Philips Staubsauger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Philips Staubsauger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • philips akku staubsauger60K/yr
  • akku staubsauger philips38K/yr
  • staubsauger kabellos philips23K/yr
  • philips staubsauger akku12K/yr
  • phillips akku staubsauger13K/yr
  • philips staubsauger kabellos27K/yr
  • philips akkustaubsauger9K/yr
  • phillips staubsauger akku5K/yr
  • philips akkusauger6K/yr
  • akkustaubsauger philips6K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Staubsauger

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Preis-Leistungs-Verhältnis”
21%of negative reviews mention “Akkulaufzeit”
3.3%of orders come back
“Batterieproblem”
A buyer, on “Akkulaufzeit”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Staubsauger questions

Answered from the same tracked data.