Is Philips Mixer profitable to sell on Amazon Germany?

Flapen scores Philips Mixer 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €150K a year across 8 tracked products. Search demand grew -22.1% in the last 90 days.

How competitive is the Philips Mixer niche on Amazon Germany?

2 brands and 51 sellers compete in Philips Mixer on Amazon Germany. The top 5 Philips Mixer products take 86% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Philips Mixer?

Philips Mixer buyers on Amazon Germany complain most about Haltbarkeit, Mischen/Mischung, and Qualität insgesamt. An estimated 3.2% of orders come back.

What does it cost to enter the Philips Mixer niche?

Philips Mixer sells for €44.42 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €23.52 to €82.83. The average product has 8,967 reviews, the count a new listing must catch up to.

Philips Mixer

Fail

The top 5 brands take 100% of clicks, so Philips Mixer is a Fail.

Flapen Score: 34
34 / 100Ranks 3,814 of 4,240 Küche, Haushalt & Wohnen niches · −14 vs the category median of 48
Market size: €150K/yr142K searches / yr
90-day growth: -22.1%search demand this quarter
Competition: 86%top-5 click share · 2 brands · 51 sellers

Flapen Score

Philips Mixer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Mixer is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Philips Mixer market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Mixer 142K times last year and spent an estimated €150K. All 2 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €150K a year.

Searches, last 12 months: 142K
Growth, 90 days vs prior 90: -22.1%
Conversion, latest week: 2.4%
Market size, estimated: €150Ka year
Top search term: philips mixer34K searches a year

02 · Price

A sale here is worth €44.42.

Listings sell for €44.42 on average, from €23.52 to €82.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €44.42 that is €11K to €22K a year per listing.

Average price: €44.42inside the $15 to $100 sweet spot
Price range: €23.52–€82.83
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 250–500
Revenue per listing a year: €11K–€22K
Returns: 3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Elektrische Küchengeräte. It carries 8,967 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #3in Elektrische Küchengeräte
Average rating: 4.34 starsAmazon Germany average 4.37 stars
Average reviews: 8,967per listing
Listings tracked: 8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Philips Mixer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Brand 198%
Brand 22%
Open — no brand owns it (0%)

Demand

Philips Mixer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Philips Mixer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

philips mixer34K/yr -24.1%2.2% conv.
philips standmixer22K/yr -29.7%3.3% conv.
mixer philips16K/yr -18.0%3.2% conv.
philips blender14K/yr -2.9%1.3% conv.
standmixer philips15K/yr -28.1%2.4% conv.
philips problend 610K/yr -10.9%0.5% conv.
philips smoothie maker7K/yr -27.7%1.4% conv.
phillips mixer7K/yr -18.1%2.4% conv.
blender philips5K/yr -18.2%1.3% conv.
smoothie maker philips4K/yr -33.3%2.1% conv.

Reviews and returns

What reviews say buyers love and hate about Philips Mixer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Mischen/Mischung”

17%of negative reviews mention “Haltbarkeit”

3.2%of orders come back

“Haltbarkeit”

A buyer, on “Haltbarkeit”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Philips Mixer questions

Answered from the same tracked data.

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