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philips mixer

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 32Growth 14Conversion 30Competition 11Returns 47Price range 95Avg price 95Brand share 0Review moat 22Quality gap 68

Avg price

Incredible€44.42

avg listing price — sweet spot $15–$100

Price range

Incredible€23.52–€82.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Market size

Okay€150K

€150K/yr · 142K searches

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad8,966.88

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, philips mixer is a €150K/yr Amazon Germany market (142K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

philips mixer market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
€133K–€178K
units × avg price
Conversion rate
2.4%
Avg BSR
#3
Page quality
0%
Prime
100%
Sponsored
88%
Out of stock
0.0%
Avg brand age
37 months
Avg seller age
187 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • PHILIPS98%
  • WMF2%
  • Open — no brand owns it (0%)

Demand

Weekly Amazon search volume, last 41 weeks — -22.1% search growth over the last 90 days.
5K3KSpike '25Black Friday '25Spike '26Oct '25Nov '25Dec '25Feb '26Mar '26May '26Jun '26

Top philips mixer search terms

  • philips mixer34K/yr
  • philips standmixer22K/yr
  • mixer philips16K/yr
  • philips blender14K/yr
  • standmixer philips15K/yr
  • philips problend 610K/yr
  • philips smoothie maker7K/yr
  • phillips mixer7K/yr
  • blender philips5K/yr
  • smoothie maker philips4K/yr
All search terms

Top philips mixer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€15K20%€30K30%€45K40%€60K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

What buyers say about philips mixer

What buyers praise and complain about, mined from review topics.

What buyers love

Mischen/Mischung32%

“Super Mixer”

Qualität insgesamt14%

“Super Produkt”

Preis-Leistungs-Verhältnis9%

“Preis Leistung OK”

Einfache Reinigung7%

“ist easy zu reinigen”

Benutzerfreundlichkeit6%

“effizient und dennoch angenehm in der Handhabung.”

beworben Vs Tatsächliches Produkt6%

“Erwartungen erfüllt”

Stärke4%

“robust”

Effizienz2%

“Produkt funktioniert”

Motorleistung2%

“Super viel Power”

Kocherlebnis1%

“Hochleistungs-Essensschleuder”

What buyers complain about

Haltbarkeit17%

“Haltbarkeit”

Mischen/Mischung15%

“Mixt nicht”

Qualität insgesamt9%

“Müll”

Auslaufsicher8%

“Undicht”

Geruch4%

“Stinkt”

Funktionalität insgesamt4%

“Funktioniert nicht”

beworben Vs Tatsächliches Produkt3%

“hält nicht das, was er verspricht, leider”

Einfache Reinigung3%

“Schlecht sauberzumachen und teilweise undicht”

Materialqualität2%

“Materialermüdung”

Stärke2%

“Messbecher fragil”

Top return reasons

Funktionalität insgesamt15%
Gesamtgröße14%
Mischen/Mischung10%
beworben Vs Tatsächliches Produkt6%
Auslaufsicher6%
Gewicht schwer5%
Mechanismus probleme5%
Qualität insgesamt4%
Produktzustand4%
Materialqualität4%

Common questions

Is philips mixer profitable to sell on Amazon Germany?
The niche generates €150K/yr across 8 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (34/100).
How competitive is the philips mixer niche?
2 brands and 51 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in philips mixer?
Top complaints mined from reviews: Haltbarkeit, Mischen/Mischung, Qualität insgesamt. The return rate is 3.2%.
What does it cost to enter the philips mixer niche?
Listings span €23.52–€82.83; the average listing price is €44.42 (sweet spot $15–$100). The average incumbent carries 8,967 reviews — the moat a new listing must climb.