Skip to content

Philips Milchaufschäumer

Fail

The top 5 brands take 100% of clicks, so Philips Milchaufschäumer is a Fail.

Flapen Score
36
36 / 100
Ranks 3,685 of 4,240 Küche, Haushalt & Wohnen niches · −12 vs the category median of 48
Market size
€174K/yr60K searches / yr
90-day growth
-34.0%search demand this quarter
Competition
93%top-5 click share · 3 brands · 67 sellers

Flapen Score

Philips Milchaufschäumer against its category

The dotted line is the Küche, Haushalt & Wohnen average. Past it, Philips Milchaufschäumer is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Milchaufschäumer market on Amazon at a glance

Shoppers on Amazon Germany searched for Philips Milchaufschäumer 60K times last year and spent an estimated €174K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €174K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
-34.0%
Conversion, latest week
6.0%
Market size, estimated
€174Ka year
Top search term
senseo milchaufschäumer16K searches a year

02 · Price

A sale here is worth €48.03.

Listings sell for €48.03 on average, from €27.07 to €83.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €48.03 that is €12K to €24K a year per listing.

Average price
€48.03inside the $15 to $100 sweet spot
Price range
€27.07–€83.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
€12K–€24K
Returns
4.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #34 within Kaffee, Tee & Espresso. It carries 3,711 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#34in Kaffee, Tee & Espresso
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
3,711per listing
Listings tracked
7

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Philips Milchaufschäumer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

67

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 186%
  • Brand 211%
  • Brand 34%

Demand

Philips Milchaufschäumer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.4× · 10 of 12 months tracked

Search terms

Top Philips Milchaufschäumer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • senseo milchaufschäumer16K/yr
  • milchaufschäumer philips12K/yr
  • philips milchaufschäumer14K/yr
  • philips senseo milk twister6K/yr
  • milchaufschäumer senseo5K/yr
  • phillips milchaufschäumer4K/yr
  • philips senseo milchaufschäumer3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Milchaufschäumer

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Gesamtgröße”
32%of negative reviews mention “Haltbarkeit”
4.0%of orders come back
“Nach 1 Monat defekt”
A buyer, on “Haltbarkeit”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Philips Milchaufschäumer questions

Answered from the same tracked data.